Research Theory

Question 1

Ventral Streams

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Answer 1

Used in research.

A short story (of people, events or actions) used to prompt participants attitudes, perspectives and beliefs.

Question 2

Research Questions

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Answer 2

Part of the cycle of enquiry. Used for hypothesis creation, to initiate and determine research methods.

Question 3

Sampling

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Answer 3

Participant selection process used for research studies.

Question 4

Evaluative Conditioning

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Answer 4

Changing the feeling towards a stimulus by repeatedly pairing it with another that typically prompts a stronger or opposite response.

Holland eat al 2011 measuring change in behaviour, implicit attitude. Improved attitudes and behaviour towards healthy eating.

Question 5

Interaction

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Answer 5

Combined effect of two+ independent variables on a dependent variable.

Question 6

Schema

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Answer 6

Cognitive structure that stores information relating to specific subjects, people, events or issues.

Question 7

Main Effect

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Answer 7

Specific effect of a single independent variable on a dependent variable.

Question 8

Rhetorical Psychology

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Answer 8

Studying social life to understand how people are engaged with rhetorical struggles to define the world in one way or another.

Question 9

Naturalistic Observations

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Answer 9

Researchers observe naturalistic events for their research. These means no manipulation of variables.

Question 10

Cronbachs Alpha

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Answer 10

Measure of questionnaire reliability.

Split half reliabilities calculated for every possible split. Correlation coefficients the calculated for every split pair. Average taken. The higher the average the more reliable the measure (0.7+)

Question 11

Longitudinal Study

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Answer 11

Research design. Monitors the development of psychological variables over a long period of time. This is typically following the same participant over time.

Question 12

Narrative Analysis

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Answer 12

Interview technique. Exploration of how participants account their life experiences. Focused on how their sense of self identity develops.

Question 13

Diary Method

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Answer 13

Private account done by the participants detailing there experiences and thoughts.

Question 14

ANOVA.

😠 = 😠?

Answer 14

ANalysis Of VAriance

Aims to establish whether the means of different conditions are the same or not. Examines variability within set

Question 15

Standard deviation score.

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Answer 15

Average Deviation score

Average distance to the mean.
Calculated by looking at how far away every single data point falls in relation to the mean in set.

Question 16

Post-hoc Tests

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Answer 16

Tests conducted once a null hypothesis has been rejected. Means from each possible pair of conditions is compared. This indicated the direction of the relationship.

Question 17

Subjectivity

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Answer 17

Knowledge gained from personal experience/involvement for interpreting research.

Question 18

Reflexivity

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Answer 18

Part of a qualitative research: researchers reflect/analyse their subjective role in research process. Aims for the researcher to be transparent about their place in the study.

Question 19

Box and Arrow

Answer 19

Cognitive model
Simple two or more box model
Two concepts linked by arrows