Research Types

Question 1

Primary Data

Answer 1

Is collected specifically for a
current research projects.

Question 2

Secondary Data

Answer 2

Is previously collected for
some other project and is
used by your current
research

Question 3

What is the objective in qualitative research design?

Answer 3

To gain a deep understanding of consumer behavior,
motivations, or attitude. (the why and how)

Question 4

What is the data type in qualitative research design?

Answer 4

Non-numerical data

Question 5

What are the data collection methods in qualitative research design?

Answer 5

Interviews, focus groups, and
participation observations

Question 6

What is the data type in quantitative research design?

Answer 6

Numerical data

Question 6

What is the objective in quantitative research design?

Answer 6

Aims for empirical assessments involving numerical
measurement and statistical analysis of data.

Question 7

What is Qualitative (exploratory) research

Answer 7

Discovery/identifications of new ideas, definitions, preliminary
understanding of relationships

Question 8

What are the data collection methods in quantitative research design?

Answer 8

Surveys, questionnaires, and
experiments

Question 9

What is Quantitative research?

Answer 9

Research that involves numerical data, validation of facts, estimates, and relations

Question 10

What are the two Quantitative Research?

Answer 10

Descriptive and Causal

Question 11

What is Descriptive Research used for?

Answer 11

Is used to describe characteristics of a population or phenomenon

Question 12

What is Causal research used for?

Answer 12

Is used to determine causal-and effect relationships.
This includes exploring the association among variables and the causal relations

Question 13

What does descriptive research address?

Answer 13

It addresses the what question

Question 14

What does causal research address?

Answer 14

It addresses the when/ why/ how questions

Question 15

Is Causal research hypothesis driven?

Answer 15

Yes

Question 16

Is Descriptive research hypothesis driven?

Answer 16

No

Question 17

What data collection methods are under Qualitative research?

Answer 17

Literature, Focus Groups, Interviews, Ethnography

Question 18

What data collection methods are under Quantitative research?

Answer 18

Survey, Scanner Data, Lab experiment, Field experiment

Question 19

Which out of the quantitative research data collection methods are causal research methods?

Answer 19

Lab experiment and Field experiment

Question 20

Which out of the quantitative research data collection methods are descriptive research methods?

Answer 20

Survey and Scanner Data

Question 21

What is a Literature Review?

Answer 21

Comprehensive examination of available information related to a
research topic

Question 22

What does a literature review provide?

Answer 22

It provides background information

Question 23

What does a literature review help?

Answer 23

It helps develop a conceptual model

Question 24

What is a conceptual model?

Answer 24

Pictorial display of variables and hypothesized or proposed relationships among them

Question 25

What is a conceptual model also called?

Answer 25

Conceptual Framework

Question 26

What are the objectives of in-depth interviews?

Answer 26

* Discover what subject thinks about a topic & why * Understand feelings, beliefs, opinions of subject, & why they exist * Encourage subject to communicate as much detail as possible

Question 26

What is an in-depth interview?

Answer 26

a formal interview process in which a well-trained interviewer asks a subject a set of questions in face-to-face/phone conversation settings

Question 27

What is a focus group?

Answer 27

a formal process of bringing a small group of people together for an interactive, spontaneous discussion

Question 28

What are the advantages of focus groups?

Answer 28

* Stimulate new ideas, thoughts, & feelings about a topic * Foster understanding of consumer behavior * Elicit wide range of responses * Quick & flexible

Question 29

What are the disadvantages of focus groups?

Answer 29

* Small sample * Cross talk * Groupthink

Question 30

What are the advantages of in-depth interviews over focus groups?

Answer 30

* Lower likelihood of socially desirable response * Rich detail from each participant * Lower cross talk

Question 31

What are observations?

Answer 31

the systematic witnessing and recording of behavioral patterns of consumers often without directly communicating with them.

Question 32

What is ethnography?

Answer 32

a form of qualitative data collection that records behavior in natural settings to understand how social & cultural influences affect individual behaviors & experiences