RESOURCES Flashcards
(6 cards)
WHAT IS COMPETITIVE ADVANTAGE
SOMETHING THE COMPANY HAS OR DOES THAT WILL GIVE AN ADVANTAGE OVER ITS RIVALS
WHAT ARE THE TYPES OF COMPETITIVE ADVANTAGE?
COST ADVANTAGE - WHEN THE COMPANY SELLS SIMILAR PRODUCTS, BUT FOR A LOWER PRICE
DIFFERENTIATION ADVANTAGE - WHEN THE COMPANY SELLS UNIQUE PRODUCTS FOR A HIGHER PRICE
DEFINE RESOURCES AND THEIR ROLE IN FIRM’S SUCCESS
RESOURCES ARE HUMAN, FINANCIAL, PHYSICAL AND KNOWLEDGE FACTORS THAT PROVIDE A FIRM THE MEANS TO PERFORM.
THE MAIN ROLE IS TO INFLUENCE IN THE COMPANY’S STRATEGIC CHOICE.
WHAT AR TANGIBLE AND INTANGIBLE RESOURCES
TANGIBLE RESOURCES ARE PHYSICAL ASSTES A COMPANY’S OWNS (RAW MATERIAL, EQUIPMENT, LAND)
INTANGIBLE ASSETS ARE THE TECHNOLOGIES, REPUTATION AND CULTURE THAT THE FIRM HAS
WHAT ARE CAPABILITIES?
ARE A COMBINATION OF PEOPLE, PROCESSES AND ASSETS USED TO TRANSFORM INPUTS IN OUTPUTS
NAME THE ORGANIZATIONAL CAPABILITIES?
ORGANIZATIONAL COMPETENCE ( THE CAPACITY TO PERFOM AN ACTIVITY)
ORGANIZATIONAL CAPABILITY ( IS AN INTERNAL CAPABILITY THAT IS PERFORMED BETTER THAN ANOTHER INTERNAL CAPABILITY)
CORE COMPETENCE ( IS A WELL PERFORMED CAPABILITY THAT IS CENTRAL TO THE ORGANIZATION’S STRATEGY)
DISTINCTIVE COMPETENCE ( IS A CAPABILITY THAT IS PERFORMED BETTER THAN THE COMPANY’S RIVAL)