Retailers And Etailers

Question 1

6 ways retailers can be classified

Answer 1

• type of goods being sold
• type of service eg self service
• size
• ownership
• location
• brand (nationwide or local)

Question 2

Advantages of being a retailer

Answer 2

• customers can have the product as soon as they buy it (instant satisfaction)
• for more expensive items, customers may want the help of a sales person
• retailers win when a customers needs to see, touch, try or test out a product first
• shopping is an enjoyable experience that customers can do with others

Question 3

Disadvantages of being a retailer

Answer 3

• customers may have to wait in a queue or carry heavy bags of shopping
• may find it embarrassing to buy some personal items
• may charge higher prices than e-tailers
• only open during the day, customers may be busy with work or family

Question 4

Definition and example of direct to consumer

Answer 4

Producer and consumer deal directly with each other without an intermediary (direct marketing)

Eg mail order businesses, telesales, e-tailers

Question 5

What are e-tailers

Answer 5

Sell via e-commerce and m-commerce