revision

Question 1

What is international marketing?

Answer 1

Marketing in more than one nation

Question 2

What are the controllable elements of a marketing plan?

Answer 2

Price, product, promotion, distribution

Question 3

What are the uncontrollable elements of the domestic environment?

Answer 3

Political, legal, culture, economy, technology, competition

Question 4

What are the uncontrollable elements of the foreign environment?

Answer 4

Geography and infrastructure, culture, political/legal, economy, competition, level of development and use of technology

Question 5

What does domestic international marketing require?

Answer 5

Same marketing but needs adapting to cultural beliefs, climate, buyer behavior

Question 6

Why are uncontrollable elements important in marketing?

Answer 6

They influence both foreign and domestic markets

Question 7

What is SRC?

Answer 7

Self resilience criterion & ethnocentrism

Question 8

What must one have to develop global awareness?

Answer 8

Objectivity, tolerance to different cultures, knowledge of cultures, history, world market, and global trends

Question 9

What are the stages of International Marketing involvement?

Answer 9

• No direct foreign marketing
• Infrequent foreign marketing
• Regular foreign marketing
• International marketing
• Global marketing

Question 10

What is ethno-centric marketing?

Answer 10

International marketing decisions made based on domestic marketing

Question 11

What is polycentric marketing?

Answer 11

Each country has a specific and separate marketing plan to adjust to its differences

Question 12

What is regio-geocentric marketing?

Answer 12

Marketing activities are global, developing strategies for bigger regions

Question 13

What are the effects of climate and topography on international marketing?

Answer 13

They affect product adjustment, marketing mix development, and distribution

Question 14

What are the effects of topography on economic growth?

Answer 14

Physical barriers can hinder economic growth and ability to trade

Question 15

What is the importance of availability of natural resources in global marketing?

Answer 15

It influences global independence on energy resources

Question 16

What is the capital of Colombia?

Answer 16

Bogotá

Question 17

What is the GDP per capita of Spain?

Answer 17

29 thousand dollars

Question 18

What is sustainable development?

Answer 18

Finding economical objectives as well as social and environmental ones

Question 19

What are the six types of non-tariff barriers?

Answer 19

• Specific limitations (e.g., quotas)
• Customs and administrations (e.g., anti-dumping practices)
• Standards (e.g., packaging, labeling)
• Government (e.g., export subsidies)
• Charges on imports (e.g., administrative fees)
• Monetary barriers (e.g., blocked currencies)

Question 20

What is the International Monetary Fund (IMF)?

Answer 20

Created to assist nations in remaining economically viable and provides capital

Question 21

What is the World Bank Group’s purpose?

Answer 21

Lends money to countries for project and education development

Question 22

What are the elements of culture?

Answer 22

• Values
• Rituals
• Symbols
• Beliefs
• Thought processes

Question 23

What is the impact of urban population changes?

Answer 23

It affects the country’s economy and social dynamics

Question 24

What is a tariff?

Answer 24

A tax imposed by a government on goods entering borders

Question 25

What are the risks of global businesses?

Answer 25

* Confiscation * Exchange controls * Local content laws * Economic risks * Political sanctions * Violence and terrorism

Question 26

What is the difference between common law and code law?

Answer 26

* Common Law: Based on tradition and past practices * Code Law: An all-inclusive system of written rules

Question 27

What are strategies to reduce political risks?

Answer 27

* Joint ventures * Invest in base expansion * Licensing * Planned domestication * Political bargaining * Political payoffs

Question 28

What is jurisdiction in international legal disputes?

Answer 28

Disputes are resolved through contracts and discussions

Question 29

What are the challenges of IP protection?

Answer 29

Navigating reverse engineering and varying local laws

Question 30

What does the term 'green marketing legislation' refer to?

Answer 30

Focus on environmentally friendly products

Question 31

What is the significance of marketing research?

Answer 31

It helps understand different views and factors affecting marketing strategies

Question 32

What should be considered in international marketing research strategy?

Answer 32

Adaptation to different levels of telecommunications and internet access

Question 33

What factors can affect the marketing strategy?

Answer 33

The economy, technology, and competitors ## Footnote Acknowledging that aspects in all of them or in some of them may influence the marketing approach.

Question 34

Why is it difficult to develop an international marketing research strategy?

Answer 34

It must adapt to any market ## Footnote This includes adapting to different levels of telecommunications development and internet access.

Question 35

What is a challenge when conducting surveys in different countries?

Answer 35

Relying on different methods based on internet availability ## Footnote In some countries, one may rely on the internet, while in others, alternative methods may be necessary.

Question 36

What types of data can be collected in international marketing research?

Answer 36

Primary and secondary data ## Footnote Data may be collected for the first time or rely on previously gathered data.

Question 37

What do companies need to measure quality consistently across locations?

Answer 37

Tools that can measure quality uniformly ## Footnote This includes developing questionnaires or tools for measuring satisfaction across different countries.

Question 38

What is a key consideration when asking customers about satisfaction?

Answer 38

It requires more than a simple 'yes' or 'no' question ## Footnote Valid customer satisfaction research must go beyond basic inquiries.

Question 39

What is the goal of developing data collection tools?

Answer 39

To measure anything, including customer satisfaction ## Footnote Tools should be versatile enough to assess a wide range of subjects.

Question 40

List some elements that define the breadth and scope of marketing research.

Answer 40

* Economical * Cultural * Socio-cultural * Political climate * Market conditions * Technological environment * Competitive situations

Question 41

What is the first step in the research process?

Answer 41

Define the problem of the object research ## Footnote This sets the foundation for the entire research endeavor.

Question 42

What should be performed after defining the research problem?

Answer 42

Determine the source of information ## Footnote Identifying sources is crucial for effective data gathering.

Question 43

What analysis should be performed on different research options?

Answer 43

Cost-benefit analysis ## Footnote This helps in evaluating the feasibility of various research approaches.

Question 44

What are the two main sources of data in research?

Answer 44

* Primary sources * Secondary sources

Question 45

What are some problems associated with secondary data?

Answer 45

* Availability of the data * Reliability of the data * Comparability of the data * Validating secondary data

Question 46

Define primary data.

Answer 46

Data collected specifically for the particular research ## Footnote This data is gathered firsthand for the specific study.

Question 47

What characterizes qualitative data?

Answer 47

Open-ended questions that are highly unstructured ## Footnote It collects information about consumers' first impressions.