Révision des quiz Flashcards
(49 cards)
What does the concept of competitive advantage mean?
Question 1 Réponse
a. When firms have attributes allowing them to outperform
b. When firms have a tendency of failing but …
c. Chen firms have a larger market share than their competitors
When firms have attributes allowing them to outperform
Which one of the following strategies helps answering the question “how to compete successfully in a particular market?”
a. Business-level strategy
b. Operational strategy
c. Strategic business unit’s strategy
d. Corporate-level strategy
Business-level strategy,
Strategic business unit’s strategy
Competitive advantage necessarly implies having a differenciated offer in terms of quality
Vrai
Faux
Faux
At which level of strategic decision does the entry of a new shareholder occurs?
a. Business
b. Corporate
Coporate
In the strategic diagnostic, elements relating to the business sector are placed externally
Vrai
Faux
vrai
Internal analysis tells us what the firm should do, given its relative Strenghts and Weaknesses
Vrai
Faux
Faux
Which of the follwing shows the disired future state of an organisation?
a. The mission
b. The vision
c. The objective
The Vision
According to Michael Porter, to develop, achieve or maintain a competitive advantage, you must compete to be the best.
Vrai
Faux
Faux
In a company who pententially participate in the strategy process ?
a. Middle managers
b. The CEO and his executive committee
c. External consultants
d. Shareholders
Toutes
What is an interactive strategy?
a. A strategy by which you seek to develop a competitive advantage by cost leadership or by differentiation
b. A strategy where you directly interact with your competitors (verbally or by signaling)
c. A strategy where you hypercompete with your competitors
d. A strategy where you try to cooperate with your competitors
A strategy where you directly interact with your competitors (verbally or by signaling),
A strategy where you try to cooperate with your competitors,
A strategy where you hypercompete with your competitors
Why companies don’t like hypercompetition?
a. Because it sucks
b. Because it is a game everyone loses: if my competitors decrease my price, I will do the same, and so on…
c. Because you decrease your margins
Because it is a game everyone loses: if my competitors decrease my price, I will do the same, and so on…
Because you decrease your margins
What is the aim of a generic strategy?
a. To act according to your competitors by anticipating their next move
b. To differentiate your offer from the leader on the market
c. To decrease all your costs in the value chain to have a more competitive price than the average offer of the market
d. To differentiate your offer from the average offer of the market, by increasing the value of your product and going premium
To decrease all your costs in the value chain to have a more competitive price than the average offer of the market
To differentiate your offer from the average offer of the market, by increasing the value of your product and going premium
In which environnement do actors use game theory?
a. In a industry with very few companies
b. In an industry where companies are very much dependant
c. In a hypercompetitive environment
In a industry with very few companies
In an industry where companies are very much dependant
What is the main idea with the prisoner dilemma?
a. It is better not to act
b. It is better to act in one’s interest without thinking about what might our competitors do
c. It is better not to communicate with our competitor
d. It is better to be aggressive
It is better not to act
Why is the blue ocean strategy different than mainstream strategy?
a. Because the aim is to be unique
b. Because the aim is to maintain a competitive advantage
c. Because the aim is to be the best on the market
Because the aim is to be unique
What does blue ocean mean?
a. A market where a company doesn’t try to play its competitors’ rules, but creates its own rules
b. To listen to customers’ needs and to provide new technological products
c. A brand-new market where there is no competition
d. The objective is to provide a maximum of value with a minimum of costs
A market where a company doesn’t try to play its competitors’ rules, but creates its own rules
A brand-new market where there is no competition
In order to develop a blue ocean strategy, a company should:
a. Compete aggressively on price to undercut the competition.
b. Explore the expectations of certain buyers and create new value propositions.
c. Focus solely on outperforming existing competitors in their current market.
d. Identify potential new markets and what they would seek.
e. Build on new trends while eliminating and reducing the factors the industry competes on.
Explore the expectations of certain buyers and create new value propositions.
Identify potential new markets and what they would seek.
Build on new trends while eliminating and reducing the factors the industry competes on.
What is the purpose of the Strategy Canvas in Blue Ocean Strategy?
a. To establish a company’s cost structure and optimize pricing in competitive markets.
b. To diagnose and compare competitors based on key success factors and identify differentiation opportunities
c. To analyze competitors’ weaknesses and imitate their best practices to outperform them.
d. To identify untapped opportunities by comparing competitors’ performance across key success factors (KSFs).
e. To rank companies within the same industry based on their market share and revenue performance.
To diagnose and compare competitors based on key success factors and identify differentiation opportunities.
To identify untapped opportunities by comparing competitors’ performance across key success factors (KSFs).
What are some of the key criticisms of the Blue Ocean Strategy?
a. Once created, blue oceans can turn into red oceans as competitors quickly imitate the success.
b. It is particularly difficult to apply in established or heavily regulated industries where innovation opportunities are limited.
c. Blue ocean strategies focus solely on cost-cutting as a means of achieving success.
d. The strategy assumes companies can completely escape competition by entering new markets.
e. It is difficult to implement because identifying truly uncontested markets requires significant innovation and resources.
Once created, blue oceans can turn into red oceans as competitors quickly imitate the success.
It is particularly difficult to apply in established or heavily regulated industries where innovation opportunities are limited.
It is difficult to implement because identifying truly uncontested markets requires significant innovation and resources.
Which of the following best describes a business model?
a. A legal document outlining the structure of a business
b. A company’s approach to creating, delivering, and capturing value
c. A pricing strategy aimed at increasing profit margins
d. A detailed marketing plan focused on advertising and promotion
A company’s approach to creating, delivering, and capturing value
Alexander Osterwalder and Yves Pigneur developed the Canvas tool because :
a. It is a tool that can be used individually or collectively
b. It is an holistic tool allowing a global reading of the value creation, the value configuration and the value capture of the organization
c. It is primarily focused on cost reduction and efficiency improvement
Les réponses correctes sont :
It is a tool that can be used individually or collectively
It is an holistic tool allowing a global reading of the value creation, the value configuration and the value capture of the organization
Which of the following best describes the concept of value configuration within a business model?
a. It concerns the external partnerships required to scale operations and reduce dependencies.
b. It highlights the mechanisms through which the business generates revenue and controls costs.
c. It focuses on identifying and addressing the specific needs of a customer segment.
d. It involves organizing resources, activities, and processes to produce and deliver the proposed value.
It involves organizing resources, activities, and processes to produce and deliver the proposed value.
Which of the following best describes a business model according to the course?
a. A list of competitive advantages a company holds
b. A value proposition and the arrangement of activities that produce and capture value
c. A strategy focused on minimizing costs
A value proposition and the arrangement of activities that produce and capture value
What does it mean for a business model to become institutionalized?
a. It becomes widely accepted, taken for granted, and rarely questioned within an industry
b. It becomes a commonly followed ‘recipe’, like the freemium model in software companies
c. It is adopted only by public institutions
d. It is transformed into a legal obligation for all firms in the industry
Les réponses correctes sont :
It becomes widely accepted, taken for granted, and rarely questioned within an industry
It becomes a commonly followed ‘recipe’, like the freemium model in software companies
