Rhetoric Flashcards

1
Q

Rhetoric

A

The art of persuasion through language (textual, visual, body)

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2
Q

Important Because

A
  • We want to be skeptical of forces that will separate us from our attention.
  • Understanding rhetoric makes you a more informed citizen
  • Understanding rhetoric will get you places (Job interview, good leadership skills)
  • Helps with communicating with people you care about (platonic or romatic)
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3
Q

Pathos

A

Appeal to emotion
Makes people like you more. A person who is seen as relatable can gain more supporters.

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4
Q

Ethos

A

Appeal to character
This is when you’re telling your audience that you are well-meaning, kind, knowledgeable, and reliable.

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5
Q

Logos

A

Appeal to logic
When a speaker uses data (hard numbers) and reason (logical arguments) to persuade.

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6
Q

Fallacy

A

Flawed argument

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7
Q

Pathos Fallacy:

A

Exploitative, cynical, smug. Common in politics.

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8
Q

False Dillema Fallacy

A

Pathos

creates an either-or choice in which the answer seems really obvious. This fallacy gives the impression that the choice is obvious when it’s really not.

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9
Q

Slippery Slope Fallacy

A

Pathos

When a person exaggerates the consequence of a specific action or choice.

Ex: “If I extend your curfew, you’ll go out and meet some bad people, and next thing you know you’re dead in a ditch somewhere.”

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10
Q

Bandwagon / Appeal Fallacy

A

Pathos
Makes the case that since a lot of people agree with its argument, it must be right.

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11
Q

Sentimental Appeals

A

Pathos

Focus on creating specific emotional responses. They can appeal to our desire to protect the helpless or present some heartwarming idea we need to defend.

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12
Q

Ethos Fallacy

A

Ethical. Instances in which people expressed flawed authority or morality.

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13
Q

Appeal to false authority

A

Ethos
Saying a claim is true simply because an authority figure made it

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14
Q

Moral Equivalence

A

Ethos

Arguer diminishes something that’s a big deal by comparing it to something small, or compares something small to something that’s a big deal.

Ex: You wouldn’t steal a car, so why would you pirate a movie?

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15
Q

Ad Hominem

A

Ethos

Attacks the person, rather than his arguments.

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16
Q

Dogmatic Opinion

A

Ethos

Any argument that begins with the phrase, “No rational person…” or “It’s clear to anyone who has thought about it…” is suspiciously dogmatic.

Occurs when a writer attempts to persuade by asserting or assuming that there is only one acceptable position regarding an argument

17
Q

Logical Fallacies

A

Logos. Tricky because they seem reasonable and natural due to logical form.

18
Q

Hasty Generalization/Stereotyping

A

Logos

Happens when we assume what we notice in our own limited experiences is true for everyone.

19
Q

Faulty Causality

A

Logos
“After this, therefore because of this.”

Just because event A happened before event B, it doesn’t necessarily mean that A caused B to happen.

20
Q

Circular Logic

A

Logos

Its two premises depend on each other to be true

Ex: Jim can’t be guilty of cheating because he’s an honest guy.
I know I’m right because I said so.