Rhetoric Terms Test Flashcards
(92 cards)
One of the primary ideas of rhetoric: finding what to say. The discovery of arguments, and what to argue for. Arguably the main canon of rhetoric because of this.
Invention (inventio)
Organizing one’s matter of speech to be clear, persuasive, and memorable. Something that the audience can understand, pay attention to, believe, and remember. This is done through the structure of sufficient arguments, a strong thesis statement, and reason.
Arrangement (dispositio)
The type/mode of communication and/or writing that one chooses to deliver their argument. Typically broken down into expository, persuasive, and narrative style in modern day, but in classic times was as simple as low, middle, and high (regarding how difficult it would be for common folk to perceive as a speech.)
Style (elocutio)
Another large proponent of classic rhetoric - memorization. The ability to memorize one’s speech and argument from the heart with minimal reference to notes or original writing material.
Memory (memoria)
To be graceful and fluent when delivering your speech/argument, to not show too much humility or signs of arrogance. To perfectly and justly deliver your speech in an appropriate and virtuous manner.
Performance/Delivery (pronuntiatio)
One of three types of rhetoric distinguished by Aristotle. Argues for the future, for consequence of action, on policy, commonly addressed inventions such as what is advantageous and disadvantageous.
Deliberative oratory
Also identified by Aristotle - sometimes called forensic oratory. This rhetoric often refers to the past and past actions of a person/entity to defend their current situation, often in legal discourse.
Judicial oratory
Also identified by Aristotle - sometimes called epideictic oratory. Used for show, literally translated to “on display” or the like. Rhetoric that is used at festivals, gatherings, rallies, so on, to discuss the here and now and what is happening.
Demonstrative oratory
The persuasive appeal of character and credibility of a figure. Simply the the composure and history of the one speaking is enough to grant authority on the topic.
Ethos
A persuasive appeal to emotion. This method is meant to arouse emotions within the audience to call them to action or to simply better understand the point being made.
Pathos
The persuasive appeal to reason. Aristotle seems to think this is the greatest appeal, but the other two form naturally from the faults of human nature. Only pure fact and logic are used, appealing to a known truth of the orator.
Logos
A type of logical reasoning/argument where one uses two separate, known-to-be-true, idea statements to come to a conclusion. If the two proposals are true, then so should be the end product. (ex: All men are mortal, Socrates is a man; Socrates is therefore mortal.)
Syllogism
Basic ideas and categories among ideas. Topics of thought.
Topoi
Suddenly addressing a new audience in one’s speech or referencing one, usually by way of calling upon dead historical figures, other absent ideas, or objects.
Apostrophe
Expressing doubt or uncertainty or instilling it in others through your speech, whether genuine or faked.
Dubitation
Two primary terms/words out of many that describe short and fluttery sayings. (ex: birds of a feather flock together, actions speak louder than words)
Sententia/gnome
Great exaggeration, typically done via metaphors and similes.
Hyperbole
Questioning others, ideas, or ideals within one’s speech - proposing the rhetorical questions.
interrogatio/erotema
The answer that one gives to their own line of rhetorical questions in a speech. Reasoning aloud.
Subiectio/hypophora
Placing two often opposite ideas alongside one another. A compressed paradox.
Oxymoron
Speaking in a narrative fashion on behalf of/a way that would be fitting for dramatic flair or to interpret a person/concept. Narrative personification.
Sermocinatio/prosopopoeia
Repetition of a word or group of words at the beginning of successive clauses, sentences, or lines.
Anaphora
Calling attention to your argument/point by purposefully dismissing it or pushing it aside. (example: it would be unseemly for me to dwell on Senator Kennedy’s drinking problem, and too many have already called out his womanizing, and so-)
Praeteritio/paraleipsis
Repetition of a word or group of words at the end of successive clauses, sentences, or lines.
Epiphora