rhm 479 exam 2 Flashcards
(36 cards)
1
Q
where does most of the revenue from an association’s annual convention come from?
A
registration fees
2
Q
characteristics of association meetings
A
- held on regular time cycle (annual, biennial, semiannual)
- have bylaws requiring an annual meeting & rarely cancelled
- held Sun-Wed; or Thurs-Sun pattern
3
Q
lead time
A
- the time between the initiation and completion of a production process
- conventions are usually planned 2-5 years in advance
- the larger the convention is the longer the lead time
4
Q
association meetings: sites desired
A
- depends on group size, complexity, taste & members affluence
- second-tier locations may offer price conscious/better service
5
Q
associations: decision makers
A
- members meet altogether to make decisions for the good of the association
- not made by management
6
Q
associations: budgets
A
- less predictable, highly varied
7
Q
associations: attendance
A
- is voluntary
- multiple reasons for association meetings attendance
- locations and properties can help promote the meetings
8
Q
who are the most visible convention organizers?
A
associations; vary in size and nature
9
Q
professional associations
A
- more academia-oriented
- attendance can be for enjoyment
10
Q
trade associations
A
- aka: business associations, sector associations
- industry oriented
- events are serious and therefore not for enjoyment
11
Q
fraternal associations
A
- may be gender specific
- provide deep networks for members; friendly society
- events = cause related
12
Q
online associations
A
- meetings are usually virtual
which of the following is difficult to find a central source that identified these
13
Q
orgs/groups
A
- non-profit orgs
- staffed by perm. employees/volunteers
14
Q
SMERF groups
A
(social, military, educational, religious, fraternal)
- cost conscious; meet during off-peak & shoulder seasons
- prefer family friendly cities
15
Q
social groups
A
- wide variety of interests & purposes
- decision-makers are often inexperienced in meeting planning
- source by local community
16
Q
military reunion
A
- market is highly fragmented and rarely work together
- tend to choose family friendly oriented sites
- short business meetings
- require enough banquet space to seat the entire group and their spouses
17
Q
educational groups
A
- usually holds meetings in the summer months
- the most likely segment to utilize university facilities
18
Q
religious groups
A
- tend to choose family-oriented sites
- a very good reason to target this market
- most of them are committed to giving back to the community and do service projects
- often holds meetings in slow periods, including holidays and weekends
19
Q
fraternal/family reunions
A
- recreational amenities are important
- high level of double occupancy
- need less meeting space
20
Q
government (agency) meetings
A
- generally held on weekends
- most government meetings are training meetings
- price-conscious due to per diem allowances
- short lead time
- formal price submission procedures involve a request for proposal or invitation for bids
- require meeting venues that are certified by FEMA (federal emergency management agency)
21
Q
insurance/financial service meetings
A
- spend more on meetings than any other industry
- not as price conscious as most segments
22
Q
medical meetings :
A
- require sophisticated A/V technology
- require a high level of presentation
- typically held during peak periods for hotels
- security-conscious and image-conscious
- prefer quiet premises
- the amount of function space they require is incredibly high relative to the number of guestrooms typically used
- market growing rapidly
23
Q
corporate meetings: cycle and pattern
A
- irregular
- as-needed basis
- regularly throughout the year
- usually midweek
24
Q
geographic restrictions (corp)
A
- no restrictions
- no reason to vary the site to attract attendees; however convenience is the most important
25
corporate lead time
- short compared to association meetings
26
corporate: kinds of sites desired
- depends on the purpose of the meeting and the position of the attendees
- meeting planners prefer downtown hotels, followed by resort hotels and suburban hotels
27
corporate meetings decision makers
- management level
- corporate meetings are discretionary
- they are subject to the decisions of management
- the market for meetings is higher in good economic times and lower in times of recession
28
budget (corp)
- highly predictable as corporations typically develop a preset budget for events
- zero registration fees
29
attendance (corp)
- highly predictable
30
convention duration (corp)
one problem associated w/ corporate meetings is the risk of cancellation of the entire event
- for this reason, most hotels now require nonrefundable deposit & have included cancellation clauses
- irregular duration
31
corp meetings
- have no need/desire to publicize their meetings
- expenses (transport., lodging, food fees) are tax deductable
- deduct the cost of their meetings as professional/business expenses
32
stockholder/shoulder meetings
- discuss variety of topics (corp. financial performance)
- vary w/ economic climate
33
public meetings
- to tell their stories, increase awareness of the corp. & engage public involvement
- companies find it necessary at times to hold meetings for nonemployees
- seem to vary with economic climate
34
sales meetings
national regional; to bring together key personnel & share all sales & mkt. information
35
sales meetings do:
- review: sales target & expectations
- discuss strategies on how to better meet sales goals
- identify sales opportunities and customer needs
- address sales challenges
- share knowledge, resources and best practices
36
incentive programs
to offer rewards to appearance & motivate employees/clients
- typically paid for trips for employees or teams who have achieved a predetermined set of goals
- mixture of business& pleasure
- high spouse attendance
- high expenditures
- promoted a year in advance & therefore require advanced planning
