Risk Management Flashcards
(92 cards)
Refers to the mental, emotional, and behavioral ways that people experience the act of traveling.
Psychology Travel
– include those related to physical rest, sports participation, beach
recreation, relaxing entertainment and other motivations directly connected with health.
Physical motivators
– include the desire to know about other countries – their music,
art, folklore, dances, paintings, and religion.
Cultural motivators
– pertain to the desire to meet other people, visit friends
or relatives, escape from routine, from family and neighbors.
Interpersonal motivators
concern ego needs and personal development.
Status and prestige motivators
Realtionship of needs, wants…. in marketing
that a marketer should consider to attract customers.
To effectively achieve this target, the marketer
must anchor their products/ services to the timely needs, wants and motivate people.
necessary for an organism living to live a healthy life.
Needs
desire to posses or do something wish for.
Wants
reason for doing something, especially one that is hidden or not not obvious.
Motivates
The difference between a need and a want is awareness.
It is the duty of people involved in
marketing to convert needs into wants by making the individual aware of his needs and deficiencies.
occurs when an individual wants to satisfy a need.
Motivation
These three are the primary fundamentals in
marketing that a marketer should consider to attract customers.
needs, want, motivates
Two common reason:
- Escape and;
Change
travel’ to esacpe” or to relive tensions are statisfying the basic phsiological needs.
Physiological
travelling for health and recreation attempts to satisfying to satisfying ones needs.
Safety
two componets - that of self-esteem and that of esteem is shown in the desire to exhibit achievement, competence, and independence.
Esteem
the goal of leisure.
Self- aculatization
PHYSIOLOGICAL NEEDS
hunger, thirst, rest, activity.
SAFETY NEEDS
safety and security, freedom from fear and anxiety.
SOCIAL NEEDS
love, affection, giving and receiving.
SELF-ESTEEM
self-respect, and esteem from others.
SELF-ACTUALIZATION
personal self-fulfillment.
TO KNOW & UNDERSTAND –
acquiring knowledge.