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Flashcards in Role of Media Deck (3)
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Why is the media helpful to those who want to bring about change?

- It is helpful because it helps set the political agenda because politicians have to respond to stories published in the media.


How do individuals uses the media?

Individuals and groups use a range of methods to attract media attention and support.


Why is the media important?

- We live in a 24-hour society, where within minutes millions know about something happening the other side of the world.
- The media (both traditional and the new e-media) is still important to those who wish to influence the public opinion.