Role of Media Flashcards
(7 cards)
Promote
Jewel - dancing, newly established as mainstream pop artist, talking point. Wannabe - singing in harmony, real artists. P!nk - satirical commentary = explicit commentary of negative role models for young girls, establish P!nk’s image of edgy femenist values combined with dark and rowdy humour, makes her seem powerful + aware of current issues. Dirrty - rapper + sexy = diverge from child star bubblegum pop image of genie in a bottle, make her seem credible and cool as rap seems more grown up, sexual image promotes her as an adult, deviate from girly image.
Profit
Jewel - partnership with Wilkinson Sword, Wannabe - high energy = cature attention + sell records, also 5 relatable personalities, Dirrty = overt sex appeal attract replays, women inspired, word of mouth, Stupid Girls - first single of 4th album “I’m Not Dead”, needed to make money after poorly selling 3rd album and impact to make a comeback - controversial mockery of contemporaries creates impact, talking point = profit.
Public service
wannabe - revealing outfits non-sexualised + empowering girl power message, P!nk - woman footballer, president pos, women can be powerful, intelligent. role model, Jewel - blatant satire of brand placement - educate on pop industry, women take on empowering roles - at forefront and fighters.
Entertain
jewel - intended comedic satire - overt ridiculousness of firefighter scene, P!nk - explicit parody of pop acts of the time - Britney dancing in crop top and tight skirt beside raper, jessica simpson car washing - audience clearly recognise parodies and laugh/ are shocked by ridiculous portrayal of pop idols, wannabe - high energy, disrupting guests - comedic reactions, Dirrty -shock of new image - first 40secs
Inform/educate
P!nk - women president/footballer, dont need to be pretty can be intelligent, Jewel - satirical ref. to product placement, wannabe - empowering, Dirrty - women firedancer, weightlifter, men in crowd below and serving her
intended influence
Intuition - pop image, dancing and revealing outfits - “Jewel’s music sounds so much better now that she’s dancing” - intended crit. of expectations of women in pop industry, success = sexualisation, shallowness of industry in product placement. P!nk - angel on shoulder encourages girl to play football/ fem. president - commentary on poor role models. Wannabe - appear youthful, fun, independent - empower women to challenge submissive female expectations. revealing costume + overt sex appeal. imply fearlessness + ownership, dancing w/ women
unintended influence
dirrty - objectifying/offensive to LGBT, wannabe - “ladette, P!nk - encourage judging, implies women must choose between being fem and intelligent, pretty synonymous witj stupid, teaches young girls to direspect other women. Jewel - “sold out”, 0304 poorest selling album, hypocrisy of pp
