Role of Strategic direction in organizational change Flashcards
(14 cards)
What is an organizational goal?
It is a desired state of affairs that the organization attempts to reach and it is this purpose and direction that shapes how the organization is managed and designed
What are the three aspects of strategic intent?
- The mission
- Core competence
- Competitive advantage
What is the overall aim of strategic intent?
To help the organization achieve a sustainable competitive advantage
What is competitive advantage?
It is what that sets the organization apart from others and provides distinctive edge for meeting customers or client needs in the market place
It can be gained through building the competence which is what the organization does the best in comparison to its competitors
What is an organizational mission?
It describes the organization’s shared values and beliefs and its reason for being
What is an organization vision?
It is a statement that can motivate and foster unity of purpose among all stakeholders
What are organization values?
An organization’s values state how managers and employees should conduct themselves, how they should do business, and what kind of organization they should build to help the organization achieve its mission.
Where Do Organizational Goals Come From?
Organizational goals emerge as managers try to maintain the delicate balance between their organization’s needs and those of its external environment.
What are official goals?
Official goals are an organization’s general aims as expressed in public statements, in its annual report, and in its charter. One official goal of a university, for example, might be to be “the school of first choice.”
Official goals are usually ambiguous and oriented toward achieving acceptance by an organization’s constituencies.
What are operational goals?
Operational goals reflect management’s specific intentions. These are the concrete goals that organization members are to pursue. For example, an operational goal for a hospital might be to increase the number of patients treated by 5 percent or to reduce readmission.
What are the different types of operating goals?
Overall performance goals
Market goals
Resource goals
Employee development goals
Productivity goals
Innovation and change goals
What are the purposes of goals?
- It guides and direct the efforts of individuals and groups,
- Motivate individuals and groups, thereby affecting their efficiency and effectiveness,
- Influence the nature and content of the planning process,
- Provide a standard by which to judge and control organizational activity.
In short, goals define organizational purpose, motivate accomplishment, and provide a yardstick against which progress can be measured
Why are goals important?
What is MBO theory?
Management by objectives (MBO) is a philosophy of management, a planning and controlling technique, and an employee-involvement program.
It is hypothesized that, through involvement, employee commitment to a planned course of action will be enhanced and job satisfaction will be increased.
