RWK Micro Flashcards
(58 cards)
What are Economies of Scale?
Cost advantages that businesses obtain due to scale of operation, with cost per unit of output generally decreasing with increasing scale as fixed costs are spread out over more units.
How do airline industries achieve Economies of Scale?
Through bulk buying of fuels and planes.
What is the impact of Economies of Scale on Supermarkets?
They compete based on their ability to achieve the greatest Economies of Scale.
What is a key characteristic of the Big Six Energy Companies?
They have huge Economies of Scale that allow them to outcompete smaller rivals.
Define Diseconomies of Scale.
Increasing per-unit costs as a company grows too large, leading to inefficiencies.
What is an example of a company experiencing Diseconomies of Scale?
PepsiCo’s growth strategy through horizontal mergers leading to lack of coordination.
What is Profit Maximisation?
The process of increasing profits to the highest possible level.
Why do pharmaceutical companies aim for Profit Maximisation?
To cover R&D costs, which average $2 billion per new drug.
What strategy did Walmart adopt after a tax cut?
Increased wages for workers and bonuses for employers to enhance stakeholder satisfaction.
What is Revenue Maximisation?
Aiming to increase revenue rather than profit.
How did Twitter approach Revenue Maximisation?
By using large revenue to demonstrate business success to shareholders.
Define Sales Maximisation.
The strategy of increasing sales volume to build brand recognition and loyalty.
What is an example of a company focusing on Sales Maximisation?
Costa opening more stores to compete against Starbucks.
What does the term ‘Survival’ refer to in business?
A short-term objective to remain operational in a competitive environment.
What is Corporate Social Responsibility?
A business model that helps a company be socially accountable to itself, its stakeholders, and the public.
What is a characteristic of Perfect Competition?
Many buyers and sellers with homogenous goods and low barriers to entry.
What defines a Monopoly?
A market structure where a single seller controls the entire market.
What is an example of a Natural Monopoly?
Water companies due to high fixed costs and benefits from Economies of Scale.
What is Price Discrimination?
Charging different prices to different consumers for the same good or service.
What is an example of 1st degree Price Discrimination?
Amazon changing prices based on consumer browsing data.
What is Monopolistic Competition?
A type of market structure with many sellers offering slightly differentiated products.
What defines an Oligopoly?
A market dominated by a small number of firms.
What is Overt Collusion?
A formal agreement between firms to set prices or limit production.
What is Tacit Collusion?
An implicit agreement among firms to coordinate prices without formal communication.