S - T

Question 1

San Serif also Gothic

Answer 1

a group of typefaces where the letters are without serifs *cross strokes at the end of the main strokes
and are relatively uniform in weight. There are several styles of gothic faces sometimes called block letter

Question 2

Script

Answer 2

typefaces based on handwriting
linked characters usually incorporating a right-hand slant and flourishes on the uppercase letters

Question 3

Semicolon

Answer 3

a punctuation mark (;)

Question 4

Semicolon

Answer 4

a punctuation mark (;)
used to connect independent clauses, and indicate a closer relation than does a period or full stop

Question 5

Serif

Answer 5

Short delicate decorative cross lines or tails at the end of the main strokes in many letters and symbols in some typefaces

Question 6

Set Solid

Answer 6

a typesetting term that refers to type with no additional leading between the lines
For example* 10 pt type with no addtional leading would be specified as “set solid”
10/10 or solid leading

Question 7

shoulder

Answer 7

a curved portion of the stroke of a letter form that connects to a straight stroke, as in the lowercase letters m, n, and h

Question 8

Side head

Answer 8

a heading set to the side of the page or column of text
a heading set partially into the outer margin of the text and partially into the column of text is called a cut-in side heading

Question 9

Slab Serif

Answer 9

refers to a serif font, also sometimes referred to as “Egyptian” that has large squared-off serifs usally of the same weight as the main stem stroke

Question 10

Small caps

Answer 10

smaller of two capital-letter sizes in a typeface. Small caps are generally slightly larger than the lowercase letters in that typeface

Question 11

Spine

Answer 11

the main curved stroke of the letter S

Question 12

Splayed

Answer 12

defines the stem of a character that is wider at the top and bottom than it is toward the center

Question 13

Spur

Answer 13

the nodule descending from the vertical stroke of an uppercase G connecting the straight stroke to the curved stroke

Question 14

Stem Stroke

Answer 14

the main stroke of a character

Question 15

Stroke

Answer 15

Any line required as part of the basic construction of a letterform, not including serifs or swashes

Question 16

Subhead

Answer 16

line of copy that is secondary in importance to the headline of the advertisement but that adds a new idea or expands the theme presented by the headline to further encourage reader interest. Subheads may appear above or below the headline or within the text of the advertisement. Generally, they are set in a smaller type than the headline and a larger type than the text

Question 17

Subscript

Answer 17

small characters placed below the baseline of the regular font, commonly used to denote chemical formulas; also known as inferior characters

Question 18

Superscript

Answer 18

small characters placed above the x-height of the regular font used to denote footnotes in body text, or exponents in mathematical formulas; also known as superior characters

Question 19

Swash

Answer 19

a fancy flourish that replaces the terminal or serif on scripts and alternate characters

Question 20

Tail

Answer 20

a stroke or arc of a character starting from the main stroke or structure of a letterform and extending downward, with one end free, as seen in letters * R K Q

Question 21

Terminal

Answer 21

the free end of a stroke
available in different variations such as sheared, ball, straight, acute, horizontal, convex. concave, flared, hooked, tapered, and pointed

Question 22

Terminal Attributes

Answer 22

describe the variety of terminals and finishing strokes found within letterforms as well as where had how they have been applied

Question 23

Text

Answer 23

1: Wording in an advertisement , brochure, or other printed document
2: class of type, including* roman, script, gothic, and text

Question 24

Thumbnail

Answer 24

small rough sketches prepared quickly with little detail, intended to document numerous compositional ideas generated in a relatively short period of time
a type of visual shorthand

Question 25

Tilde

Answer 25

a grapheme
when used as a diacritic mark (~) is placed above an n in some orthographies that indicate a palatalized sound as in Spanish canon. the same mark placed above a vowel in phonetic transcription to indicate that the vowel is nasalized

Question 26

Tittle

Answer 26

the name of the dot above the lowercase * called “jot”

Question 27

Tracking

Answer 27

the function, within a software application, that determines the character-to-character spacing proportionally; the tracking may be set to a negative number for a tighter fit called minusing or squeezing or may be set to a positive number for letter spacing purposes

Question 28

Typeface

Answer 28

the specific design of an alphabet’s characters

Question 29

Type family

Answer 29

all of the styles of any particular typeface including *extra light, light, book, regular, heavy, extra bold, and ultra. Variations such as condensed, extended and expanded are also included

Question 30

Type size

Answer 30

the dimensions of a font measured in points form the top of the ascenders to the bottom of the descenders

Question 31

Typo

Answer 31

in shorthand, slang of the phrase “typographic error”

Question 32

Typography

Answer 32

art of selecting and spacing typefaces