S1 - Stage 1 Scope Flashcards
Market Research, Idea Generation, Concept Feasibility (32 cards)
Market Research
a continuous process that aims to; ensure innovation is focused on relevant problems/opportunities from the customer’s perspective, determine the unmet needs of the customer and what they would like to experience from the final products they interact with, and to build an innovative environment.
Idea Generation
continuous process that aims to build the environment required for innovation, ensure innovation is focused on relevant problems/opportunities, develop creative solutions for business needs, and sort ideas based on customer and strategic fit as well as cursory feasibility assessment in order to move from idea to concept proposal (capable of entering the stage-gate process).
Concept Feasibility
quickly define the product in sufficient detail to determine its feasibility from both technical and commercial perspectives.
Define & Analyze the Market & Target Customers
S1.MAR.01 VOC –
Activity can vary from a cursory overview to a full market assessment by an outside consultant depending on the Division’s understanding of the Market and the potential scope of the program.
The goal is to understand what is needed to do business in the market, what the competitive situation is, and what business models are needed
Determine Alignment with Division Strategy & Capability
S1.MAR.02 NBU CHECK
Fill out in the Project Attractiveness Score template. Share project objective with Global platform leader for possible synergies across Nidec businesses
The requirements of the market are compared to the strategy and capabilities of the division and its products to begin to assess our desire and readiness to participate
Competitive Product/Process Benchmarking
S1.MAR.03
Identify the competitive products used in the market and compare their features
Benchmarking should assist the team in understanding the reason for the gap between your current status and the benchmark in order to develop a plan to close the gap, match the benchmark, or satisfy the customers unmet needs
Identify Unmet Customer/Market Needs
S1.MAR.04 VOC
Assess unmet needs of the customer/market if this does not violate confidentiality requirements
process characteristics: customer interviews, questionnaires and surveys, market test and positioning reports, new product quality and reliability studies, competitive product quality studies, best practices and lessons learned.
Identify Special Customer and Agency Requirement
S1.MAR.05 VOC
Identify any special customer requirements including product characteristics, processes, reliability expectations or agency compliance that are not part of our normal development and approval process
Define the Product Specification
S1.MAR.06 VOC
Create a comprehensive product specification sufficient to allow the project team to understand the product concept and develop the design specification in order to begin development of the product.
Generate Product Ideas
S1.MAR.07
As indicated below, ideas can come from anywhere in the company or outside. They are summarized and evaluated for the gate review
Review Nidec Group Motor Map & Notify Global Platform Leader
S1.MAR.08 – NBU CHECK
Review the Nidec Group Motor Map to determine if another Nidec business unit is currently marketing a similar product.
Perform Market Test on Concepts
S1.MAR.09
Determine whether the concept truly fills unmet customer needs and start to get value data on which to base pricing.
Estimate Product Lifecycle and Phase-out Plan
S1.MAR.10
If the product will not outlive the tooling and equipment,
Conduct Preliminary Risk Analysis
S1.MAR.11
Risk identification is a continual process that looks at both internal and external risks.
SWOT Analysis
Done within a Risk Analysis
- Strengths of the project idea and developing plan. This includes market analysis, technical approach, manufacturing capability, etc.
- Weaknesses of the project idea. This is also a part of the market analysis and program goals and objectives setting.
- Opportunities for the project. This includes identifying and establishing opportunities for market share, sales, profit, or developing a specific capability.
- Threats that could prevent the project from meeting its goals and objectives, e.g., technical obstacles, competitive responses, etc.
Complete the Project Charter and Financial Data
S1.MAR.12
- Identify what strategic bucket the project belongs in.
- Define the specific project objectives.
- Define the project deliverables.
- Define the success criteria for this project.
- Define foreseeable challenges for this project.
- Define the primary Market Location. Understand environmental regulations that may apply to these areas (RoHS, REACH, etc.). Determine whom the product will be sold and if the customer, product use or location is under trade compliance restriction.
- Fill in the Proposed Team section, including the Project Sponsor plus potential team members.
- Product Sales Forecast
- Machinery, equipment and tooling costs.
- Financial assumption values including: SG&A %, Inventory average days on hand, account receivable days average DSO, account payables days average DPO, cost of capital, effective tax rate.
- Estimate project resource usage across all functional areas of the business.
- Define additional development costs.
- Define any revenue received from our customer to support project activities.
Propose Timeline
S1.MAR.13 VOC
Based on Market and Customer needs, define the desired project timeline. Note that this is a desired timeline, not the project schedule.
Secure Customer PO (Terms & Conditions, NRE, Warranty Expectations)
S1.MAR.14 VOC
Once the customer submits a RFQ and the price quote is accepted, secure a purchase order from the customer detailing the terms and conditions of the supply agreement.
following items: product orders, price, technical support and documentation, IP ownership, allocation of development cost, development and launch schedule, tooling, warranties, quality standards, and packaging
Quantify Business Case / Marketing Strategy
S1.MAR.15 NBU CHECK
Prepare data on the business case. The business case should include the marketing strategy along with a cost versus benefit justification for the project
Identify Preliminary Design Requirements
S1.ENG.01 VOC
A preliminary specification is prepared which contains the information gained from market research and customer requirements. Design goals are a translation of the Voice of Customer into measurable design objectives.
Analyze Technology and Regulatory Trends
S1.ENG.02
Assess potential technology developments that could satisfy unmet needs in the future. This is normally done in conjunction with the Technology Roadmap tool.
Analyze Feasibility & Technology Development Needs
S1.ENG.03 NBU CHECK
Engineering judges whether this concept is feasible from a technical standpoint and whether we have the technology in-house needed to bring it to production.
Any gaps will require a plan to acquire or develop the necessary technology as part of the project plan
Motor Peripheral Devices & Technologies Map Review
S1.ENG.04 NBU CHECK
Review the Nidec Group Motor Technology Map to determine if another Nidec business unit has engineered a similar product
Analyze Intellectual Property (Threats and Opportunities)
S1.ENG.05
A preliminary check of intellectual property that might limit our design freedom or that may present opportunities to create a technical advantage with our designs
