Saachi(2007)

Question 1

What were the aims of Saachi’s study?

Answer 1

• To inv. whether DOCTORED photos of a WELL-KNOWN ev. could alt. one’s mem. of the event
• To inv. whether doc. photographs could influence/CHANGE one’s ATT. to it

Question 2

Who participated in Saachi’s study?

Answer 2

• 187 ppl:
• 92% psych und., 8% other in italian uni.
  
  • 156 women
  • 31 men

Question 3

Describe the procedure of Saachi’s 2007 study

Answer 3

• Researches doctored photos of two famous events (Rome prot. + TS)
  
  • TS: added crowds -Rome: aggresive-looking pro. + police officers
• Pp. put into one of 4 cond.:
  
  • 2 og photos
  • 2 doc. photos
  • 1 og then doc.
  • 1 doc. then og
    (comb. of two)
• Then, they were given multiple choice qs.:
  
  • some to see if they had seen photo bfore
  • critic. questions: to see if memory had been alt./BIASED by doc. photos
  • att. questions: testing change in att.
• foc. beijing ev. : amount of ppl. foc. rome ev.: violence

Question 4

Findings of Saachi’s 2007 Study

Answer 4

• -Beijing: pps who viewed the altered images produced higher est. of the am. of ppl who participated
• -Rome event: critcal qs on vi.,(e.g: asked if any phy.con. occured, injuries,etc.): those who saw doc. photos more likely to say “yes”
  
  • -Injuries: og 34%, doc. images 67%

Question 5

What was the conclusion of Saachi’s 2007 study?

Answer 5

• viewing doc. images does affect one’s memory/ perception of past events
• deception through doctored images would have good chance of being succ.

Question 6

Evaluate Saachi’s study

Answer 6

• Validity: Italian sample, more likely to be familliar with RE (int. validity) lack of pop. validity
• Generalisability: low mundane realism
• Reliability- standardised procedure and standardised questions
• Applicability-media/corrupt gov. could use this research to affect public opinion.