Sales Metrics Flashcards
What does APV Stand For?
Annual Premium Volume
What is annual premium volume?
The total amount of premium a client pays in a year
How much does an agent earn on each sale?
Generally, around 80% of the APV (annual premium volume)
How many leads should an agent buy per week?
It depends on how much APV the agent wants to generate. Most full time agents buy between 15-20 leads per week
How many dials should a full time agent make per week?
300
How many appointments should a full time agent book per week?
15+
What is a healthy “show ratio” for appointments booked?
Agent should strive for 67% for virtual appointments
What is a healthy close ratio?
Agents should work to achieve a 50% close ratio
What is an Agents Net Placed Business
This is the total amount of premium that gets issued with the carrier minus any chargebacks
What’s a chargeback?
This is when a client cancels a policy and leaves the agent with a balance with the carrier that must be offset by placing another policy with that carrier or paying back the advance commissions they were paid
What is a healthy Net Placed Ratio?
Agents should always be aiming for 75% net placed ratio
Does an agent earn 80% on every policy?
No! There are core carrier and top compensation products that agents can focus on. Consult with your mentor. But always do the right thing for the client even if it means less compensation for you as the agent
What is OPT?
Our platform for buying mortgage protection leads, uploading new business and tracking agency numbers
What is Switchboard?
Our CRM for managing leads, keeping lead notes, communicating with clients and booking appointments
What is HQ?
Our National Platform for communicating all things Symmetry Financial Group including conference news, special announcements, awards, trips and everything else - including Summit our top shelf training platform
