Salesforce Pardot Consultant Certification Flashcards by John Aldridge

A client submits their Pardot form to test the form’s completion actions. After they submit the form,
none of the completion actions are applied to their prospect record.
What explanation do you give as to why the actions did not occur?
A. The client has a visitor filter set up to filter activities from their IP address. Completion actions do
not occur on filtered visitors.
B. The ‘email’ form field was set up to exclude free email addresses, so even though they submitted
the form successfully, the Gmail address they used prevented the completion actions from
running.
C. The client did not un-pause the completion actions.
D. Kiosk mode was enabled on the form, so completion actions did not run.

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What defines a Visitor?

A. Someone that you have collected an email address from through a form or landing page

B. Someone who has visited at least one page on your site but has not provided any information about themselves.

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What defines a Prospect?

A. Someone that you have collected an email address from through a form or landing page

B. Someone who has visited at least one page on your site but has not provided any information about themselves.

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What is a good default sales ready lead score?

A. 75
B. 50
C. 200
D. 100

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If Salesforce has a custom field of the same name on Leads & Contacts where does Pardot pull the field name from?

A. Lead field
B. Contact field

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What is the main difference between automation rules and segmentation rules?

A. Segmentation rules do not run retroactively
B. Automation rules do run retroactively
C. Automation rules run continuously, segmentation rules run once.
D. Neither will “unmatch” prospects

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Form or Form Handler?

I need to be able to edit and change my form directly.

Form

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What is an ideal Click-Through Rate (CTR)?

A. 1%
B. more than 5%
C. more than 2%
D.less than 1%

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What information cannot be displayed as a graph (line or bar) on the dashboard?
A.  Prospects Created
B.  Conversions
C.  Opportunities Created
D.  Opportunities Lost
E.  All Prospects

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Which adheres most closely to email sending best practices?
A. When possible, send emails on Monday mornings in order to stay top of mind throughout the week.
B. Establish a consistent, predictable cadence for your email communications.
C. Send plain text only emails in order to increase engagement rates.
D. Make sure that all emails have a high image-to-text ratio.

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Which Salesforce custom fields will sync with Pardot?
(Choose 3)

A. Custom Prospect fields
B. Custom Opportunity fields
C. Custom Record Type fields
D. Custom Account fields

A, B, D

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When is a prospect automatically removed from future email sends?
(Choose 2)

A. Soft Bounce
B. Hard Bounce
C. Any Bounce
D. None
E. After 5 Soft Bounces

B, E

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Why is a reCAPTCHA displayed when I did not choose to display it?

A. At form submission Pardot pings a database of known spammers and when a match is found automatically displays a reCAPTCHA.

B. At form submission Pardot pings a database of known prospects and when a match is found automatically displays a reCAPTCHA.

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How does a Visitor become a Prospect?

A. By clicking a link on your website

B. By submitting an email address through a form or landing page on your site.

C. By visiting a page on your website

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Your client is looking for a way to increase the quality of leads that are being passed from marketing
to sales.
What advice do you offer?
A. Only pass on leads that are very active on your site no matter the company profile.
B. Implement a blended lead scoring and grading system.
C. Automatically assign all leads to sales reps in a round-robin system.
D. Add more landing pages and forms to your site to increase the number of conversion
opportunities.

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Jim, a sales manager, just converted a lead to a contact in Salesforce, but none of the lead’s Pardot
information (score/grade) transferred over.
How do you address this issue?
A. Pardot only shows this information on the lead record.
B. Once converted, this information shows on the account record and not the contact.
C. The administrator needs to create lookup fields on the contact to see this from the lead.
D. The administrator needs to make sure he has mapped his lead fields to contact fields in
Salesforce.

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How can a prospect’s score be changed?

A. Through automation rules
B. Through scoring model changes
C. Through completion actions
D. All of the above

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Which adheres most closely to email sending best practices?

A. When possible, send emails on Monday mornings in order to stay top of mind throughout the
week.
B. Establish a consistent, predictable cadence for your email communications.
C. Send plain text only emails in order to increase engagement rates.
D. Make sure that all emails have a high image-to-text ratio.

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True or False

A Prospect is a Visitor who has submitted an email address through a form or landing page on your site.

True

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What Visitor views are available on the Visitor Table?
(Choose 3)

A.  Active Visitors
B.  All Visitors
C.  Deleted Visitors
D.  Identified Visitors
E.  Filtered Visitors

A, B, D, E

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What information can you access on the Prospect List?
(Choose 5)

A. Prospect's Name
B. Prospect's Grade
C. Prospect's Email Address
D. Prospect's Company
E. Prospect's Score
F. Prospect's Title
G. Date of when the prospect converted from a visitor
H. Date of prospect's last activity

A. Prospect’s Name
B. Prospect’s Grade

D. Prospect’s Company
E. Prospect’s Score

H. Date of prospect’s last activity

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What does the gear icon on the prospect list allow you to do?
(Choose 3)

A. Assign
B. Copy
C. Delete
D. Edit

A, C, D

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Arrange the steps to Access a Prospect Record

A. Select Prospect
B. Mouseover Prospects
C. Click Prospect List

B, C, A

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Where on a prospect record would you look to see if a prospect had registered for a webinar? A. Contents B. Insight C. Prospect Activities D Custom Fields

True / False | You can see the score, grade, assigned user and recent interaction within the Insight section of the Prospect Record.

True

Which is NOT a way to assign a custom role to a user? A. Add a user to a Custom Role directly from their User Record. B. Add a batch of existing users to a Custom Role using table actions. C. Edit an existing Default Role, and it will automatically convert to a Custom Role. D. Assign new users to a previously created Custom Roles during the import process.

The "related" tab of the prospect record displays prospects that have what in common? A. Email Domain B. Company C. Assigned user D. Score

What editions of Salesforce can sync with Pardot? A. Group Edition B. Professional Edition and higher C. Salesforce cannot be synced with Pardot

What type of fields are not supported by the Pardot sync? (Choose 4) ``` A. Formula fields B. Number fields C. Record Type fields D. Geolocation fields E. Text Area (rich) fields ```

A, C, D, E

If Salesforce has a custom field of the same name on Leads & Contacts where does Pardot pull the field name from? A. Lead field B. Contact field

Which Salesforce custom fields will sync with Pardot? (Choose 3) A. Custom Prospect fields B. Custom Opportunity fields C. Custom Record Type fields D. Custom Account fields

A, B, D

``` What information cannot be displayed as a graph (line or bar) on the dashboard? A. Prospects Created B. Conversions C. Opportunities Created D. Opportunities Lost E. All Prospects ```

True / False | New feature alerts can be found at the top of the dashboard.

True

True / False | There are absolutely no restrictions on how you assign custom users abilities.

False

Which of these are default user roles? (Choose 4) ``` A. Administrator B. Admin Vacation C. Marketing D. Sales Manager E. Sales Manager's Assistant F. Sales User ```

A, C, D, F

Which of these are default user roles? (Choose 4) ``` A. Administrator B. Admin Vacation C. Marketing D. Sales Manager E. Sales Manager's Assistant F. Sales User ```

A. Administrator C. Marketing D. Sales Manager F. Sales User

True / False | Users can be imported into Pardot

True, you must use a .csv file format

Identify the differences between default and custom roles (Choose 4) A. Default roles are included with Pardot B. Default roles can be edited C. Custom roles can be edited D. Custom roles can be created from a default role E. Default roles can be deleted F. Custom Roles can be created from scratch

A, C, D, F

Form or Form Handler? I want to integrate with a third-party system.

Form Handler

Form or Form Handler? I need total control over my form's appearance.

Form or Form Handler

Arrange these events in sequence. ``` A. The visitor is now a prospect. B. A visitor submits a conversion form C. A cookie is applied D. The prospect's activity history is available to view in Pardot E. Visitors access your company website ```

``` E. Visitors access your company website C. A cookie is applied B. A visitor submits a conversion form A. The visitor is now a prospect. D. The prospect's activity history is available to view in Pardot ```

Form or Form Handler? I need to maintain my current lead flow.

Form Handler

Form or Form Handler? I need to support form customizations, like a multi-stage form or a two column form.

Form Handler

Form or Form Handler? I need data de-duplication in the CRM

Form

Form or Form Handler? I need to integrate my form with automation rules.

Form

Form or Form Handler? I need to be able to edit and change my form directly.

Form

True / False | Completion Actions are retroactive.

False

Form or Form Handler? I want to use progressive profiling to personalize my form.

Form

Which of the following can "unmatch" prospects? A. Automation Rules B. Dynamic Lists C. Segmentation Rules

What is the main difference between automation rules and segmentation rules? A. Segmentation rules do not run retroactively B. Automation rules do run retroactively C. Automation rules run continuously, segmentation rules run once. D. Neither will "unmatch" prospects

Identify three webinar connectors for Pardot A. ReadyTalk, GoTo Webinar, WebEx B. WebEx, JoinMe, GoTo Webinar C. Zoho, WebEx, ReadyTalk D. Adobe Connect, Lync, BlueJeans

Identify the paid search ad platforms for which Pardot has a native integration. A. Google AdWords B. Bing C. Yahoo D. All of the Above

What factors are involved with and determine email deliverability? (Choose 2) ``` A. Sender Policy Framework (SPF) B. Domain Keys C. Sender ID D. Whitelist E. CAN-SPAM ```

A, B

What are the benefits of warming up an IP address? (Choose 3) A. Increase Deliverability B. Avoid IP Blacklisting C. Build up email reputation D. IPs don't work well when cold

A, B, C

What is Lead Qualification? (Choose 2) A. The process of determining when a prospect is ready for follow up from your sales team. B. The process of determining when a prospect is ready for follow up from your marketing team. C. An automated set of actions that ensures your sales team gets a steady stream of purchase-ready prospects.

A, C

What is the baseline grade assigned to a prospect? A. C B. D C. B D. A

What is a good bounce rate? A. less than 5% B. more than 20% C. less than 10% D. more than 10%

True / False | The baseline grade will show on the prospect profile at all times.

False The baseline score will not show until the grade changes positively or negatively.

What does Pardot sync first with Salesforce? A. Contacts B. Leads

How often does Pardot sync with Salesforce? A. 5 minutes B. Real-Time C. 10 minutes D. 30 minutes

What is required for a record in salesforce to be synced or created as a prospect record in Pardot? A. Name B. Email address C. Company D. Phone

If the information in Salesforce differs from the information in Pardot, by default what information will be kept? A. The information in Salesforce will override the information in Pardot B. The information in Pardot will override the information in Salesforce C. All information will be kept, which may result in two records for one person D. The differing information will be deleted from both Salesforce and Pardot, which may result in blank records

Pardot sync with Salesforce in batches of A. 100 B. 200 C. 500 D. 600

When an opportunity is created in Pardot from the sync with Salesforce, what campaign is set on the opportunity? A. The last campaign of the first contact associated to the opportunity. B. The first campaign of the last contact associated with the opportunity C. The first campaign of the first contact associated with the opportunity D. The last campaign of the last contact associated with the opportunity

True / False Opportunities in Salesforce must be tied to a Contact syncing with Pardot for them the opportunity to be created in Pardot.

True

Fill-In-The-Blank If you have Salesforce Contacts or Leads who don't have a ___ , then no prospect record will be created in ___ during a sync because prospect records can only be created when there is an email address. Therefore, no ___ = no ___ record.

If you have Salesforce Contacts or Leads who don't have a [email address], then no prospect record will be created in [Pardot] during a sync because prospect records can only be created when there is an email address. Therefore, no [email address] = no [Pardot prospect] record.

By default (using business accounts) Pardot creates new records as: A. Leads B. Contacts

By default Pardot will sync with what types of accounts in Salesforce? (Choose 2) A. Contact Accounts B. Lead Accounts C. Person Accounts

A, B

True / False | You can set up Pardot yourself to sync with Person Accounts.

False You must contact Pardot support

What could cause standard sync actions from occurring? A. A large sync queue B. Connector is not verified or has become unverified C. Salesforce API limit has been reached D. All of the above

What information can you find about your competitors in Pardot? (Choose 3) ``` A. Alexa rank B. BBB score C. News article mentions D. Number of inbound links E. Number of indexed pages ```

A, D, E

True / False You can set up Pardot to automatically send weekly reports on the keywords and competitor monitoring that you have set up on your account.

True

What are the limitations of connecting Pardot to a Salesforce Sandbox account? (Choose 2) A. If connected to a sandbox first, when you create your production connector, all prospects will not automatically queue to sync. B. You cannot sync with a sandbox at all C. Pardot can’t “wipe” data, so you will need to manually delete any prospects and data that is brought into your Pardot account from the sandbox connector before enabling the connector for your production instance.

A, C

What is the best practice when users leave the company and have assigned prospects? ``` A. Reassign all prospects in the CRM B. Review and modify any completion actions, automation rules, drip programs and dynamic lists that reference the user. C. Delete the user from Pardot E. All of the above F. A & B ```

True / False A CNAME or vanity alias, is used to provide a seamless transition for your prospects when visiting pages and forms that you host on your site and Pardot hosted campaign elements such as; landing pages, search results and individually tracked links sent in your emails.

True

What is tracked by the custom email links generated by Pardot? ``` A. Link clicks B. Page visits C. Email opens D. Form completions E. Unsubscribe F. All of the Above ```

What are the key technical items required to set up during implementation? (Choose 4) ``` A. Tracking Code B. CNAME C. Email Authentication D. IP Whitelisting E. Using Custom Fonts ```

A, B, C, D

True / False The Pardot prospect audit capabilities can list all the data that was obtained by Pardot and how the data changes as the prospect interacts with your emails, website and CRM sync.

True

Match the icons to their Definitions ``` A. [Green] B. [Light Green] C. [Red] D. [Mail] E. [Cloud] ```

A. [Green]: Recently Active Prospect (within 20min) B. [Light Green]: Active Prospect C. [Red]: Never Active Prospect D. [Mail]: Prospect Removed from All Email Communication E. [Cloud]: Link to the prospect's Salesforce.com record

Available Visitor Views: (Choose 3) A. Identified Visitors B. Active Visitors C. All Visitors D. Deleted Visitors

A, B, C

Displays all visitors that had their organizations identified by Pardot and are not ISPs: A. Identified Visitors B. Active Visitors C. All Visitors D. Deleted Visitors

Displays all visitors who visited two or more pages, regardless of whether or not their organizations could be identified: A. Identified Visitors B. Active Visitors C. All Visitors D. Deleted Visitors

Displays all visitor sessions. To view a visitor’s IP address: From the visitors table, click on the visitor’s visits link. On the visits page, scroll to see the Visitor Session table. In the table, next to hostname/referrer, you will see the visitor’s hostname, referring URL and IP address A. Identified Visitors B. Active Visitors C. All Visitors D. Deleted Visitors

Prospect that became assigned. Assignment means that the Marketing team has qualified this lead for their Sales team. Assignments can occur in Pardot manually, via the API, via a CRM sync, or during a Pardot import. A. Assigned Prospects (Marketing Qualified Leads) B. Opportunities (Sales Qualified Leads) C. Opportunities Won D. Opportunities Lost

Prospect has been associated with opportunities created during the selected time frame (in the Date Range selector for the report). Associating a prospect with an opportunity means that the Sales team has qualified this lead as a potential customer. Opportunities can be created in Pardot manually, via the API, via a CRM sync (salesforce.com or SugarCRM), or imported into Pardot via a CSV file. A. Assigned Prospects (Marketing Qualified Leads) B. Opportunities (Sales Qualified Leads) C. Opportunities Won D. Opportunities Lost

Number of opportunities associated with the prospect that were closed during the selected time frame. A. Assigned Prospects (Marketing Qualified Leads) B. Opportunities (Sales Qualified Leads) C. Opportunities Won D. Opportunities Lost

Number of opportunities associated with the prospect that were lost during the selected time frame. A. Assigned Prospects (Marketing Qualified Leads) B. Opportunities (Sales Qualified Leads) C. Opportunities Won D. Opportunities Lost

Pardot comes with some standard fields, and you can adjust these fields globally from Administration. Form-specific settings are configured within each form. A. Default Fields B. Custom Fields C. Standard Fields D. New Fields

You can use these fields when Pardot’s default fields don’t quite capture the prospect data you need. These fields can be created for their corresponding objects and can be synced with your connected CRM. They can be used in forms that you create. Global configuration options are set in Administration. Form-specific settings are configured within each form. A. Default Fields B. Custom Fields C. Standard Fields D. New Fields

``` Completion actions are available within A. Forms B. Form handlers C. Files D. Custom redirects E. Emailsand page actions F. All the above ```

F Completion actions are a great way to automate different activities within an existing element rather than always having to create an automation rule to accomplish the same result.

True/False | To use LeadDeck - you must have a Pardot login.

True

What is the % decrease in completion for every field over 4 fields you have on a form? A. 1% decrease B. 3% decrease C. 5% decrease D. 8% decrease

True/False | Can't make a field dependant upon another dependant field.

True No Nesting

True/False | Emails are responsive on Phone/Tablet

True

Transactional Emails allows to send emails to all customers (No matter if opted out): (Choose 2) A. No unsubscribe will be required B. used for sales emails C. Not used for marketing emails D. No subscription required

A, C

What are the 3 layers of Build-in Spam Protection? A. Honeypot Method B. Dynamic reCAPTCHA C. All-time reCAPTCHA D. All the above

Displays a field on the backend of your form which is not visible to your prospects or you, only to spammers. A. Honeypot Method B. Dynamic reCAPTCHA C. All-time reCAPTCHA D. All the above

What will be automatically displayed on the Pardot form if the visitors/prospects IP address has been noted as having spam activity, A. Honeypot Method B. Dynamic reCAPTCHA C. All-time reCAPTCHA D. All the above

What is set on a form by form basis. A. Honeypot Method B. Dynamic reCAPTCHA C. All-time reCAPTCHA D. All the above

Pardot Campaigns are associated to Pardot assets such as: ``` A. Landing pages B. Forms C. Emails D. Custom Redirects F. All the above ```

Completion actions will not execute for: (Choose 2) A. Image files B. Prospects C. Filtered activities

A, C Only execute for prospects (they will not affect visitors).

Also known as lead nurturing programs, allow correspondence to be sent to prospects on a specific list at specific intervals based on time or prospect activities. A. Marketing Campaigns B. Reporting C. Drip Programs D. Step by step Programs

What are the 3 items that you will need to have ready before creating a drip program? (Choose 3) ``` A. The logic behind B. A recipient list C. Emails to be included D. The code E. The marketing campaigns ```

A, B, C

How are prospects scored? A. Scores are automatically assigned to prospects when they convert. B. Scores are manually assigned to prospects when they convert C. Score are not calculated for prospects

Grades are based on explicit information about the prospect: (Choose 3) A. Industry B. Phone C. Title D. Company size

A, C, D Grade shows how well a prospect fits your ideal prospect profile.

When an email is sent via the plug-in’s Send with PI button, the following actions can occur: A. Any link beginning with http:// (or https://) is rewritten as an individually tracked link. B. A new lead record, assigned to the user who sent the email, is created in the connected CRM system. C. All the above

If plug-in is installed but ‘Send with PI’ button is greyed-out or not functioning when clicked: A. There may be an inactive plug-in folder for a wrong or older version of the plug-in installed. B. Search for an inactive or old versions of the plug-in and uninstall. C. Restart Apple Mail. D. All the above

What are the US CAN-SPAM ACT’s main requirements: A. Don’t use false or misleading header information. B. Don’t use deceptive subject lines. C. Identify the message as an ad. D. Tell recipients where you’re located. E. Tell recipients how to opt out of receiving future email from you. F. Honor opt-out requests promptly. G. Monitor what others are doing on your behalf.

A. Don’t use false or misleading header information. B. Don’t use deceptive subject lines. C. Identify the message as an ad. D. Tell recipients where you’re located. E. Tell recipients how to opt out of receiving future email from you. F. Honor opt-out requests promptly. G. Monitor what others are doing on your behalf.

True/False | If your database is lower than 10,000 prospects, do you need to warm your IP address?

False

An email bounced, but clicks or other activities were recorded after the bounce. Why? A. Some spam filters generate an email view or link click by following links in emails to assess threats. B. Receiving mail server suspected the message was spam and sent a fake bounce message to confuse the spammer, but still delivered the message to the recipient’s spam folder. C. All the above

If left untouched, the preference center pages will: (Choose 2) A. Be blank B. Do nothing C. Only include the required email field for your prospects

A, C

Pardot allows you to send emails from your actual domain by authenticating through the two most commonly accepted standards: (Choose 2) A. Sender Policy Framework (SPF) B. DomainKeys Identified Mail (DKIM) C. Direct Medium Score (DMS)

A, B

Implementing an SPF record on your domain is as easy as: A. Downloading a TXT record in your domain’s DNS provider. B. Creating a TXT record in your domain’s DNS provider. C. Uploading in your domain’s DNS provider.

B Note that the SPF statement must be a TXT record type, not an SPF record type as the SPF record type is obsolete.

Tips on Avoiding Spam Filters: (Choose 5) ``` A. Mentions of money B. Too good to be true phrases C. Extreme hype in the form of ALL CAPS D. Claims of urgency E. Poor formatting F. Delete prospect ```

A, B, C, D, E

DomainKeys is an email authentication system designed to: (Choose 2) A. Verify the DNS domain of an e-mail sender B. Verify the profile of the sender C. Verify the message integrity

A, C

Pardot uniquely tracks links in emails to the recipient, allowing you to: (Choose 2) A. Track who saw the emails B. Determine who clicked on your links C. Determine who downloaded the links D. Track any further activity on your website.

B, D

Which links get tracked? (Choose 2) A. All links beginning with http, https, B. Links populated by a variable tag C. Links do not get tracked

A, B

To prevent a link from being tracked you have two options: (Choose 2) A. Remove http from the beginning of your link before sending your email. B. Edit the HTML source code of the email template and surround your link with a block quote. C. Delete the link and prospect

A, B

Webinar Connectors: (Choose 3) A. WebEx B. ReadyTalk C. GoToWebinar D. Joinme

A, B, C

Connectors allows A. Pardot accounts to sync with third party applications B. Pardot accounts to sync with emails C. Pardot accounts to sync with contacts

The “Do Not Track” initiative began in an effort to: A. Prevent you from gaining personal information without the consent of the tracked individual B. Prevent from sending emails to an individual C. Prevent from contacting an individual after visiting your website

In order for the CRM connector to sync with Pardot, you must first set up and verify your connector: ``` A. Password/username changes B. Outdated/Unsupported CRM Version C. Outdated Package D. Incorrect URL E. All the above ```

Default Paid Search Ad platforms: A. Google AdWords Connector B. Webex C. LinkedIn

Most common connectors: (Choose 4) ``` A. Google AdWords Connector B. Sugar CRM C. Oracle D. Salesforce E. Webex ```

A, B, D, E

Security Limits allow you to limit the following, on a per-user basis Max number of: (Choose 3) A. Emails the person can send B. Prospects the person can export C. Records someone can import D. Leads someone can export

A, B, C

Custom User Roles included in which version? (Choose 2) A. Ultimate Edition accounts B. Available as an add-on for Pro Edition accounts. C. Group Edition

A, B

CNAME is a tracker subdomain which gives visitors a seamless transition when traveling between: (Choose 4) ``` A. Links B. Pages C. Forms D. Landing pages E. Search results ```

B, C, D, E The Alias is also used for any individually tracked links sent out in emails to your prospects.

True/False | Only one CNAME can be designated per account.

True

An Express Export includes all default: (Choose 2) A. Prospect fields B. Scores and grades C. Custom fields

A, B

Who Should I Involved in an implementation? ``` A. Marketing Team B. Webmaster C. IT Admin D. Marketing Agency E. Sales Leadership F. CRM Admin G. All of the above ```

Technical Setup Implementation: ``` A. Implement Tracking Code B. Custom Page Scoring C. Create Vanity Domain (CName) D. Email Authentication E. IP Whitelisting F. All of the above ```

Pardot’s advanced email analytics package expands on the built-in email marketing functionality and adds: ``` A. Spam analysis B. Subject line previews C. Email rendering previews D. Engagement reporting E. Email client reporting F. All the above ```

Advanced Email Analytics is included in which version? A. Pro B. Ultimate C. available as an add-on. D. All of the above

The Prospect Lifecycle report shows A. Your marketing reports B. Your marketing and sales reports C. Your sales reports

B This gives you a high-level view of your sales cycle’s health. By reviewing the report you will have an idea of how well your marketing and sales organizations are working together, as well as see areas for improvement.

Salesforce.com Integration syncs with which version? (Choose 2) A. Professional Edition B. higher levels of salesforce.com C. Group Edition

A, B

Can be sorted by Pardot score and grade? (Choose 2) A. Leads B. Contacts C. Account

A, B

Get full CRM integration by syncing Pardot with salesforce.com. A. View all prospect activities within the lead or contact record B. Sort contacts in salesforce.com by Pardot score and grade C. Deduplicate lead and contact records D. Sync opportunities and accounts with Pardot E. All the above

Salesforce Sandbox Account limitations A. Have a clear plan of what you’d like to test in both Pardot and Salesforce. B. Pardot only allows one active CRM connector at a time. C. Pardot can’t “wipe” data, so you will need to manually delete it. C. Wait to import your existing leads/contacts from your production instance. D. If connected to a sandbox first, when you create your production connector, all prospects will not automatically queue to sync. E. All of the above

Which data as the ability to sync with Salesforce? (Choose 2) A. Leads B. Contacts C. Account D. Opportunities

C, D

What needs to be deduplicated when syncing Pardot with Salesforce? (Choose 2) A. Lead B. Opportunities C. Accounts D. Contact

A, D

When syncing Salesforce with Pardot syncs: (Choose 2) A. Opportunities B. Acounts C. Leads

A, B

True/ False | Emails sent through drip programs will be recorded in the Prospect Profile as an activity.

True

True/ False | Your drip program will be saved in Paused mode. Unpause it when you are ready to start the drip program.

True

Scores constantly change based on: (Choose 2) A. Activities B. Reputations C. Interactions D. Profiles

A, C This shows how engaged your prospects are with your marketing materials.

Scores are based on implicit activities performed: (Choose 2) A. Pages viewed B. Calls made C. Forms completed

A, C

This DomainKeys protocol is largely backed by: A. Google B. Yahoo C. Bing D. Microsoft

To implement DomainKeys, add two new TXT records to your DNS: (Choose 3) A. The first record tells mailservers what the general DomainKeys settings are B. The second record is your actual key. C. Each record should be on one line.

A, B, C

True/ False The data in Pardot connectors can be passed back and forth between the two applications allowing a user to manage many formerly disparate marketing channels from within Pardot interface.

True

True/ False Browsers with “Do Not Track” enabled disallow someone’s activities on one site to be used to display targeted ads on another site.

True

True/False | With email rendering previews, you can see how your emails look across a limited email clients and browsers.

False

Pardot’s advanced email analytics package built-in email marketing is: ``` A. Number of emails sent B. Unique clicks C. Unique click rate D. Total clicks F. Total click rate E. All the above ```

What does Pardot sync looks for when syncing with Salesforce ? A. Contact B. Lead C. Account D. User

During the Pardot sync with Salesfoce, if no contact is found then What is searched next? A. Opportunities B. Accounts C. Leads D. Users

During the Pardot sync with Salesforce, if no Lead is found and the Prospect is assigned, then: A. A new Lead is created in Salesforce B. A new Lead is created in Pardot C. A Lead is not created

Why would you use drip programs? (Choose 2) A. Ongoing marketing campaigns B. Mass emailing C. Nurture leads that may not be sales-ready

A, C

Engagement reporting and email client reporting give you additional insight into: (Choose 2) A. How your recipients read your emails B. Which devices or browsers they use to view them C. How your recipient responds to you D. Which server they use to respond

A, B

Form or Form Handler? Development of the form in the CMS or developer.

Form Handler

Form or Form Handler? Allows tracking of complex forms.

Form Handler

Form or Form Handler? Pardot still cookies the prospect.

Form Handler

Form or Form Handler? Spam filtering will be on server side.

Form Handler

Form or Form Handler? Easy to use, drag and drop functionality.

Form

Form or Form Handler? Progressive profiling

Form

Form or Form Handler? Prepopulated fields

Form

Form or Form Handler? Dependent fields - No script needed

Form

Form or Form Handler? No developer involvement

Form

Form or Form Handler? Multi-layer spam filter approach

Form

Form or Form Handler? Built in Pardot

Form Handler

Form or Form Handler? Built within Pardot

Form

Which export runs faster? A. Express Export B. Full Export

How many rows of data does a smaller exports contains? A. less than 50 B. less than 100 C. less than 200 D. less than 300

Includes default fields, scores, and grades A. Express Export B. Full Export

Includes custom fields, default fields, scores, and grades A. Express Export B. Full Export

When people want to remove themselves from your list, there are 3 things they can do: (Choose 3) A. Unsubscribe B. Register C. Report you as spam D. Manage their preferences

A, C, D

If a prospect opts out of List A and are still a member of List B, when an email send includes both lists: A. The prospect does not receive the email B. The prospect will still receive the email C. The prospect receives both emails

What Your Prospects ca do: (Choose 2) A. Manage their subscription preferences for each list on the email preference page B. Click a link to opt out from all email communications. C. Delete their emails and preferences

A, B

Leveraging an email preference center: (Choose 2) A. Reduces your opt outs B. Allows prospects to opt-in to lists which they are interested in receiving further communication C. Increases your opt outs D. Prevents prospects to opt-in to lists which they are interested in receiving further communication

A, B

Cookied prospects who navigate to the preferences page will also see a check next to each list they are currently a member of. The prospect can then decide if they wish to: A. Uncheck the box and remove themselves from the list B. Delete their name from the list C. Reset the page preferences D. Opt into lists they are not yet on

A, D

True/False | If the prospect is not on any dynamic list, they will not see the dynamic lists on the page

True

What your Prospects can do: (Choose 2) A. Manage their subscription preferences for each list on the email preference page B. Click a link to opt out from all email communications. C. Delete their emails and preferences

A, B

When prospects navigate to the default email preference page or one of your custom email preference pages, they will see: A. All static lists visible on the page B. Any static list they are currently on C. Any dynamic list they are currently on D. All dynamic lists visible on the page

A, C

True/False | Prospects cannot be manually added to to dynamic lists

True

Cookied prospects who navigate to the preferences page will also see a check next to each list they are currently a member of. The prospect can then decide if they wish to: (Choose 2) A. Uncheck the box and remove themselves from the list B. Delete their name from the list C. Reset the page preferences D. Opt into lists they are not yet on

A, D

The total number of times your landing page has been viewed (including if a page has been viewed more than once by the same individual). A. Total Views B. Unique Views C. Conversion

If a prospect or visitor has viewed the landing page more than once, these views are deducted from the “total views” number. A. Total Views B. Unique Views C. Conversion

The number of times that an anonymous visitor successfully completed a form on the landing page and therefore “converted” to a prospect. A. Total Views B. Unique Views C. Conversion

The total number of times a form on the landing page has been successfully completed. A. Total Submissions B. Unique Submissions

Landing Page Reports allow you to track the success of or activity on landing pages. These reports give you insight into the: (Choose 3) A. Total number of views B. Submissions C. Conversions D. Total number of access

A, B, C You can filter these report numbers by date range.

If a prospect or visitor has completed a form on the landing page more than once, these submissions are deducted from the “total submissions” number. A. Total Submissions B. Unique Submissions

Errors usually occur when a visitor enters an invalid email address or when they fail to complete all required form fields on a landing page’s form. A. Total Errors B. Unique Errors

If a prospect or visitor has failed to complete all required form fields more than once, these subsequent errors are deducted from the “total errors” number. A. Total Errors B. Unique Errors

The number of clicks on the links that you have on the thank you page, which appears after a form on the landing page has been submitted successfully. A. Total Clicks B. Unique Clicks

If a prospect or visitor has clicked on the links on your thank you page more than once, these clicks are deducted from the “total clicks” number. A. Total Clicks B. Unique Clicks

The ratio of the number of submissions to the overall number of views. In other words, what percentage of the views led to a form on the landing page being successfully completed. A. The submission rate B. The error rate

The percentage of views that led to an error during the process of entering information into a form on the landing page. A. The submission rate B. The error rate

The statistics in the report may be higher than the number of prospects displayed in the resulting table. This is because: A. Prospects may have submitted a form on the landing page multiple times B. Cleared their cookies between submissions C. Have been deleted/archived D. Taken the action anonymously (as visitors) F. All the above

Gives sales and marketing teams real-time alerts of visitor and prospect activity from their desktop. A. LeadDeck with Sliders B. LeadDeck Classic

Allows sales and marketing teams to customize their real-time alerts. A. LeadDeck with Sliders B. LeadDeck Classic

LeadDeck with Sliders - Results refresh every A. second B. minute C. hour D. day

LeadDeck Classic - Results refresh approximately every: A. 1 seconds B. 2 seconds C. 3 seconds D. 5 seconds

LeadDeck is a desktop application that allows your sales and marketing teams to: (Choose 2) A. Get real-time alerts of visitor B. Prospect activity from their desktop C. Visitor activity from their desktop

A, B

Can pop-up small, unobtrusive notifications that users can click for more information. A. LeadDeck with Sliders B. LeadDeck Classic

LeadDeck with Sliders - each slider will display data from the: A. 10 most recently active prospects/visitors B. 25 most recently active prospects/visitors C. 35 most recently active prospects/visitors D. 50 most recently active prospects/visitors

LeadDeck with Sliders - Users will only be able to see prospects directly assigned to them (not all prospects and no visitors). They cannot adjust the slider criteria under the “Prospect Criteria” section, however, they can adjust “Activity Criteria” and “Geographic Criteria.” A. Sales B. Sales managers C. Marketing D. Administrator

LeadDeck with Sliders - Users will be able to see all prospects and all visitors. They have access to all slider criteria: (Choose 3) A. Sales B. Sales managers C. Marketing D. Administrator

B, C, D

LeadDeck with Sliders - You can use the icons above each slider to: (Choose 4) ``` A. Pause them if needed B. Change their settings C. Delete them D. Copy them E. Toggle notifications on or off F. Unpause them if needed ```

A, B, C, E

What happens if a prospect opts out of the list for a drip program? (Choose 3) A. They will stop moving through the drip completely B. They will not receive drip emails C. Any other actions in the drip (user notifications, tagging, and so on) will not be triggered D. The drip program will be deleted

A, B, C

What happens if a prospect is removed from a drip and later added back? (Choose 2) A, A “pause” is required between drip emails. B. They will resume the drip where they left off (instead of starting over again) C. The prospect is removed completely

A, B

How often can prospects be added to a drip? (Choose 2) A. Prospects can be continually added to a drip program B. Every time a new prospect is added to the drip program’s recipient list C. Prospect cannot be added to a drip program

A, B

Engagement reporting shows you data on how your recipients engage with your email, giving you even greater insight into the performance of your email marketing campaigns. The data is available in percentages for easy comparison purposes, and breaks down engagement levels into five distinct categories: A. Opened your email (loaded images) B. Skimmed your email (opened for between 2 and 10 seconds) C. Read your email (opened for longer than 10 seconds) D. Forwarded your email E. Printed your email F. All the above

Administrative users can toggle viewing filtered activities by: A. Clicking the “Hide Filtered Activities” B. Clicking the “Show Custom Activities” C. Clicking the “Show Filtered Activities” D. Clicking the “Save Filtered Activities”

C When the “Show Filtered Activities” is turn on, any activities that have been filtered will appear with a red “Yes” in the “Filtered” column of the Prospect Activities table.

Pardot filters activity in the same way as it tracks prospect activity: A. by cookie B. by server C. by email D. by activity

A If a prospect’s activity is filtered and the filter is later removed, that prospect will need to clear cookies from their browser in order for their activities to be recorded again.

Merge Prospects: (Choose 2) A. Prospects will be merged B. Prospects will be overwritten C. Notified via email when the action is complete D. Notified via email when the action is started

A, C Once a merge occurs, the non-master prospects are completely wiped out of Pardot, not placed in the recycle bin, so caution should be taken when using this feature.

Allow you to pull a one-time list of prospects based on specific criteria. A. Segmentation rules B. Automation rules C. Completion Actions D. Drip Programs

Allow you to perform certain marketing and sales actions based on criteria that you specify. A. Segmentation rules B. Automation rules C. Completion Actions D. Drip Programs

Standard Edition accounts can have how many active Automation rules running at any time? A. 20 B. 50 C. 100 D. 150

How do I use an automation rule to opt out prospects? To opt out prospects using an automation rule, you will want to change prospect field value: (Choose 2) A. ‘Unsubscribe’ to 1 B. ‘Do Not Email’ to 0 C. ‘Unsubscribe’ to 0 D. ‘Do Not Email’ to 1

A, D

True/False Although Pardot can’t create Salesforce campaigns, after you create the campaign in Salesforce Pardot can add prospects to them.

True

Do not run continuously A. Segmentation rules B. Automation rules C. Completion Actions D. Drip Programs

When your criteria requires a prospect to have made a tracked activity, have a specific value in a prospect default or custom field, or have other prospect record data. Only match a prospect once but they do run until paused or deleted, finding matches among existing prospects and future prospects that you create in your account. A. Segmentation rules B. Automation rules C. Completion Actions D. Drip Programs

Only match a prospect once but they do run until paused or deleted, finding matches among existing prospects and future prospects that you create in your account. A. Segmentation rules B. Automation rules C. Completion Actions D. Drip Programs

When your criteria requires a prospect to have made a tracked activity, have a specific value in a prospect default or custom field, or have other prospect record data. Only run once at the time that you create and run the rule, finding matches among existing prospects. You can always edit and rerun the rule if you need to. A. Segmentation rules B. Automation rules C. Completion Actions D. Drip Programs

Only run once at the time that you create and run the rule, finding matches among existing prospects. You can always edit and rerun the rule if you need to. A. Segmentation rules B. Automation rules C. Completion Actions D. Drip Programs

Match a prospect every time they take that action. For example, each time the prospect submits the form or clicks the custom redirect or file link, they will be added to the Salesforce campaign with the designated status. A. Segmentation rules B. Automation rules C. Completion Actions D. Drip Programs

When your criteria requires a prospect to have made a single tracked activity. Match a prospect every time they take that action. A. Segmentation rules B. Automation rules C. Completion Actions D. Drip Programs

Match a prospect once when they move through that drip step. A. Segmentation rules B. Automation rules C. Completion Actions D. Drip Programs

When your criteria requires a prospect to have made an activity – opening an email or clicking on a link in an email. Match a prospect once when they move through that step. A. Segmentation rules B. Automation rules C. Completion Actions D. Drip Programs

True/False | You can attend and watch as many live webinars as you'd like?

True

Reorder the Default User Roles by the most to the least abilities: A. Administrator B. Sales Manager C. Sales User D. Marketing

A, D, B, C

Pro Edition accounts can have how many active Automation rules running at any time? A. 20 B. 50 C. 100 D. 150

Ultimate Standard Edition accounts can have how many active Automation rules running at any time? A. 20 B. 50 C. 100 D. 150

True/False | Cookies are used to track visitors and prospect information.

True

Which of these statements is not true? A. Cookies only track visitors activities for your own site B. Cookies will always track a prospect's activities, even if cookies have been disabled C. Cookies visitors should only notice that information that they've previously entered has been "remembered" D. The duration for cookies is 10 years

What things can you track with Pardot? (Choose 3) ``` A. Pages visited B. Actions Taken C. Pages saved D. Actions visited E. Length of time spent browsing ```

A, B, E

The Pardot Campaign assigned to Janet is Product X. What may be true about Janet? (Choose 3) A. Janet is only interested in Product X B. Janet is may be interested in Product X C. Janet works for a competitor D. Janet may work for a competitor E. Janet may be interviewing for a job with you soon F. Janet may be a student doing research about your company

A, B, F

Determine if the following is Secure or Not Secure? http://cname.yourdomain.com/l/10/2011-00-02/12345

Not Secure

Determine if the following is Secure or Not Secure? Alias

Not Secure

Determine if the following is Secure or Not Secure? Domain Tracker

Not Secure

Which of these statements are true? (Choose 2) A. Pardot tracking codes set cookies on visitors and prospect's browsers B. Tracking codes must be added to each page that you want to track - unless you add it to a global tracker C. Tracking code loads asynchronously so that it doesn't slow down the rendering of the page D. Tracking code is visible to page visitors

B, C

Put the steps for creating a report of a prospect's activities on your webpage in the correct order. A. The prospect's activities are recorded in Pardot B. A cookie is set C. A prospect visits your webpage D. Information is sent to Pardot with the prospect's activities E. Tracking code is added to your webpage (or global footer)

E, C, B, A, D

Complete the sentence below by filling in the blanks. Trackers Domains, also known as a vanity alias or ___, allows you to create a seamless web environment where your ___ can interact between your site and Pardot-hosted ___ elements.

Trackers Domains, also known as a vanity alias or [CNAME], allows you to create a seamless web environment where your [visitors] can interact between your site and Pardot-hosted [campaign] elements.

Determine if the following is Secure or Not Secure? CNAME

Not Secure

Arrange in sequence the step to setting up a Tracker Domain A. Choose a CNAME B. Ask the IT Team to set up the tracker domain C. Wait for the DNS to propagate D. Set up the Alias within Pardot

B, A, C, D

Determine if the following is Secure or Not Secure? Original Pardot URL

Secure

Determine if the following is Secure or Not Secure? https://go.pardot.com/l/10/2011-00-02/12345

Secure

Spam complaints record the number of... A. Recipients that have reported the email as spam B. Recipients that have opted out of future emails

The percentage of emails that were delivered compared to the number that bounced (soft and hard) A. Delivery Rate B. Opt Outs C. Sent On

Time stamp that record the date and time the email was sent A. Delivery Rate B. Opt Outs C. Sent On

Please arrange these events in the correct sequence ``` A. Design email template B. Email is delivered to the reciptient's inbox C. Email is sent over to the internet D. Review email reports E. Pardot email opens and link clicks ```

A, C, B, E, D

The total number of prospects that have clicked either unsubscribed or opted out of receiving your emails A. Delivery Rate B. Opt Outs C. Sent On

The delivery rate is the percentage of... A. Sent emails compared to the number of prospects on the recipient list B. Sent emails compared to the number of hard and soft bounces

True/False | The email client report will show recipient that opened your email with Yahoo! Mail.

True

True/False | The Email Template report show's your email template statistics across all email sends using that template.

True

When using the Email Flow Wizard, you need to... A. Develop the steps in order B. Create the email as you'd like, any step at any time!

Let's you add recipient lists to your email. A. History Tab B. HTML Tab C. Sending Step

Let's you view the HTML version of your email. A. History Tab B. HTML Tab C. Sending Step

Let's you restore a locally saved snapshot of your email. A. History Tab B. HTML Tab C. Sending Step

True/False | On the default preference page, prospects can opt into and out of public lists.

True

True/False | Once prospects unsubscribe from a list, they cannot re-subscribe.

False

Arrange in sequence the steps for accessing the contents of the Default Email Preferences Page. A. Mouseover Emails B. Select Preference Page C. Mouseover Marketing D. Click on the Default Email Preferences Page

C, A, B, D

Who is the Responsible Party? Verify SPF and Domain keys are in Pardot. A. Your Role B. Salesforce Pardot

True/False | You have to create a unique email template for every email you send

False

Which are true about Unsubscribe Pages? (Choose 4) A. Only one unsubscribe page per account is allowed B. You can have as many unsubscribe pages as you would like C. Layout templates can be modified so that the unsubscribe page will have the same look and feel of your website D. You can view Unsubscribed Prospects E. You can view Subscribed Prospects F. The link for viewing the unsubscribe page allows you to preview what your prospects will see

B, C, D, F

Stores snapshots of the email template. A. History Tab B. Basic Info Button C. Tools Tab

Contains the WYSYWIG icons for creating an email template. A. History Tab B. Basic Info Button C. Tools Tab

Returns to the Basic Information Screen. A. History Tab B. Basic Info Button C. Tools Tab

# Choose the testing method that will let you see populated variables tags. A. Send to a test list | B. Send to Emails

Arrange in sequence the steps for creating a new competitor in Pardot. ``` A. Click on the Create Competitor button B. Mouseover Search Marketing C. Enter competitors' name and site URL D. Mouseover Marketing E. Select Competitors F. Click on the +Add Competitor button ```

D, B, E, F, C, A

True/False You can set up Pardot automatically send weekly reports on the keywords and competitor monitor that you have set up in your account.

True

True/False | You cannot use multiple automation tools together to accomplish complex marketing tasks

False

Arrange in sequence the directions for setting up a weekly monitor report. A. Select the Send weekly search marketing email checkbox B. Click on the Save user preferences button C. Click on your user email address D. Click on Edit my user preferences E. Select Settings

C, E, D, A, B

Which of these are actions that can be taken using automation rules? (Choose 4) A. Managing list memberships and tags B. Adding prospects to a Salesforce Campaign C. Changing a field value, profile criteria, a prospect's score, or profile D. Assigning prospects to a user or to users in a group and then notify the users E. Allowing deleted salesforce.com or Sugar CRM leads or contact to recreate from Pardot F. Even sending an email to the prospects

B, C, D, F

Automates social profile lookups ``` A. Bit.ly B. Eventbrite C. FullContact D. Olark E. Twilio ```

Allows you to provide online chat support to your clients ``` A. Bit.ly B. Eventbrite C. FullContact D. Olark E. Twilio ```

Offer URL redirection service ``` A. Bit.ly B. Eventbrite C. FullContact D. Olark E. Twilio ```

True/False Wistia offers the ability to track and monitor the success of the your video marketing efforts. This video hosting platform is geared towards business, and the connector allows you to see the prospects who are interacting with your videos.

True

Salesforce Connector and Integration Modules: ``` A. AddThis B. GotoWebinar C. Facebook D. Linkedin E. ReadyTalk F. Salesforce G. Twitter H. WebEx ```

Social Posting Modules: (Choose 4) ``` A. AddThis B. GotoWebinar C. Facebook D. Linkedin E. ReadyTalk F. Salesforce G. Twitter H. WebEx ```

A, C, D, G

Allows you to instantly follow up with prospects via phone ``` A. Bit.ly B. Eventbrite C. FullContact D. Olark E. Twilio ```

Webinar Modules: (Choose 3) ``` A. AddThis B. GotoWebinar C. Facebook D. Linkedin E. ReadyTalk F. Salesforce G. Twitter H. WebEx ```

B, E, H

By trying your Goole Adwords account into your CRM opportunities, what can the connector calculate? (Choose 4) ``` A. Marketing ROI B. Cost per sales C. Cost per opportunity D. Cost per vetted prospect E. Cost per accounts ```

A, B , C, D

True/False Wistia offers the ability to track and monitor the success of your video marketing efforts. This video hosting platform is geared towards business, and the connector allows you to see the prospects who are interacting with your videos.

True

Arrange Jim's Journey A. Jim searches for a term in Google B. Jim clicks on your ad C. Jim fills out our form, which includes his email address D. Your as is displayed E. Jim is sent to a landing page that hosts your form F. Jim is converted to a prospect G. Jim's information is recorded in Pardot on his Prospect Record.

A, D, B, E, C, F, G

How is the Google Adwords Campaign associated to prospects in Pardot? A. Administrator must associate the campaign B. The Marketing Director must associate the campaign C. Prospects must choose the campaign when completing the form D. Pardot automatically associates campaigns when a visitor completes the form

True/False | You must install the Pardot AppExchange Application prior to turning on the Salesforce connector in Pardot

True

What will the Pardot App create within Salesforce? (Choose 4) ``` A. Custom application B. Custom field for Leads C. Custom field for Contacts D. Custom Tab E. Custom Username ```

A, B, C, D

Why must you whitelist Pardot IP addresses in Salesforce? (Choose 3) A. So that Salesforce and Pardot will sync smoothly B. So that Salesforce and Pardot can connect to each other C. So that Pardot will be written in white on Salesforce D. So that Pardot will be recognized and trusted by Salesforce

A, B, D

Arrange in the sequence the steps for accessing individual ad reports. (Choose 5) ``` A. Select the Ad B. Select the Ad Group C. Select the Ad Grouping Name from the Paid Search Campaign table D. Select Paid Search E. Mouseover Reports ```

E, D, A, B, C

Arrange in the sequence the steps for whitelisting Pardot's IP adresses in Salesforce. ``` A. Select Network Access B. Select Setup C. Click the Save button D. Enter the IP Addresses E. Select Security Controls F. Click the New button ```

B, E, A, F, D, C

What are the view options for the paid search tables? (Choose 4) ``` A. Active B. All C. Archived D. Deleted E. Paused ```

A, B, D, E

True/False If you allow editing of Prospect lists within the CRM, you must add the Visualforce elements to your Leads and Contacts page Layout.

True

True/False | If I am having trouble with my connector verifying, then I can contact Support at any time for help.

True

What can opportunities be synced as? (Choose 3) A. Unknown B. Open C. Closed - Won D. Closed - Lost

B, C, D

Put the following steps in order for an instance that has been set up to create Salesforce Contacts when syncing. A. Pardot looks at the salesforce.com leads to see if there is an existing lead record with the same email address with which Pardot can sync B. Pardot will create a new salesforce.com contact with the same email address C. Then, Pardot looks for an existing contact record with the same email address D. There is no lead record with the same email address E. There is no salesforce contact with the same email address

A, D, C, E, B

True/False | If the prospect field value is still not syncing with Pardot, then you can contact Support for help.

True

True/False | If you notice that your sync queue appears to be static, you can contact Pardot Support for help.

True

True/False | All editions of Pardot have folders, but only the Ultimate Edition includes folder permissions by default.

True

Which items are recommended to be set up prior to enabling folder permissions? (Choose 3) A. Folders B. Sales Group(s) C. Users D. Website

A, B, C

True/False If I am a member of multiple groups, as long as any one of them gives me access to a folder, I will retain that access even if another group that I'm a member of doesn't have access

True

True/False | You cannot use folder permissions to lock access to prospects.

False

True/False | You can place prospect information in folders.

True

True/False | You can apply tags to folders

False

Types of Content to prospect's scores: Call to Action A. Low Score B. High Score

Types of Content to prospect's scores: Education A. Low Score B. High Score

True/False | You can host image files in Pardot

False

Form or Form Handler? Data De-Duplication in Pardot

Form and Form Handler

Pardot will help you: (Choose 4) A. Receive better qualified leads from marketing B. Gain insight into prospect activity for a more targeted sales approach C. Gain insight into leads activity D. Close deals faster E. Receive better qualified prospects F. Prioritize your time by reaching out to engaged prospects first

A, B, D, F

Statistics: How many touches does it take on average to convert a visitor to a prospect: A. 4 B. 6 C. 7 D. 10

Which of these CRM connect via their connector? (Choose 4) ``` A. SugarCRM B. Sage C. MS Dynamics D. Netsuite E. Salesforce F. EasyCRM ```

A, C, D, E,

These 3 CRMs (Salesforce, MS Dynamics and SugarCRM) connect via: A. APIs B. Connectors

In a data conflict which is the master record? A. Pardot B. CRM

How does Pardot syncs with your CRM? A. Search for existing name B. Search for existing title C. Search for existing email address

When the CRM searches for email address and the record in not fund? A. Stays in CRM until assigned B. Stays in Pardot until assigned C. Deleted

How a sync occurs? (Choose 3) A. Prospect Activity B. User Actions C. Sytem Actions D. Prospect Actions

A, B, C

Sync through changes made by automation rules, Salesforce.com Campaigns A. Prospect Activity B. User Actions C. Sytem Actions D. Prospect Actions

Sync through Import, Changes to Prospect Record, Clicking "Synchronizing with CRM" A. Prospect Activity B. User Actions C. Sytem Actions D. Prospect Actions

Tools for Sales: (Choose 3) A. Email Plug-In B. LeadDeck C. Website Plug-In D. Pardot iPhoneApp

A, B, D

Send one-to-one tracked email to prospect from email client. A. Email Plug-In B. LeadDeck C. Website Plug-In D. Pardot iPhoneApp

Email plugins available: (Choose 4) ``` A. Outlook B. Apple Mail C. Gmail (Chrome & Firefox) D. Email Plus E. Mozilla ```

A, B, C, E

Assignment Method: ``` A. Automation rule B. Completion Actions C. Table Actions D. Manual assignment E. Manual rule F. Import ```

A, B, C, D, F

Assignment criteria: (Choose 4) ``` A. Score B. Prospect Actions C. Grade D. Form Submissions E. Page Actions ```

A, C, D, E

Prospects can be assigned to: A. User B. Profile C. Role D. Group

A, D

What are the 3 key concepts for effective Lead Assignment? A. Assignment Actions B. Criteria D. Method E. Timelines

A, B, C

True/False | Prospects can be assigned to a user or to a Group.

True

Assign Prospect via Active Assignment Rule action is only available to A. Clients who have a Pardot account B. Clients who have set up and verified their Salesforce.com connector C. Clients with administrator profile

Allows you to track links posted on your site as well as third party sites. A. Custom Fields B. Custom Redirects C. Page Actions D. Keyword monitoring

Allows you to trigger completion actions off of specific webpage views. A. Custom Fields B. Custom Redirects C. Page Actions D. Keyword monitoring

Allows you to track how your site rank in Google and Bing for the search keywords that are important to you. A. Custom Fields B. Custom Redirects C. Page Actions D. Keyword monitoring

Keyword monitoring allows you to see... (Choose 3) A. Average cost per click B. Page views C. Approximative seach volume D. Competitiveness

A, B, D

Allows you to track how well your sites stack up agiangt your competitors in general SEO terms: A. Competitive Monitoring B. Custom Redirects C. Page Actions D. Keyword monitoring

Competitive monitoring allows you to see... (Choose 3) A. The number of indexed pages B. The number of inbound links C. The competitor's Alexa ranking D. The Competitors's visitors ranking

A, B, C

Allows you to set up Pardot to automatically send weekly reports on the keywords and competitor monitoring that you have set up in your account. A. Competitive Monitoring B. Weekly Monitoring Reports C. Page Actions D. Keyword monitoring

Allows you to exclude certain types of visits, clicks, or other actions from campaign results and email notifications. A. Visitor Filters B. Custom Redirects C. Page Actions D. Keyword monitoring

These will not fire on visitor filters: (Choose 3) A. Page Actions B. Autoresponders C. Notifications D. Email completion actions

B, C, D

True/False | Visitor Filters are only applied to New Visitors

True

Allow you to perform certain ongoing marketing and sales actions based on criteria that you specify. A. Automation Rules B. Segmentation Rules C. Completion Actions D. Dynamic Lists

Allow you to perform on time marketing and sales actions per prospects based on criteria that you specify. A. Automation Rules B. Segmentation Rules C. Completion Actions D. Dynamic Lists

These are rule-based lists of prospects that automatically update as prospect data changes. You can’t add or remove prospects manually — instead, you set up list rules and Pardot automatically adds matching prospects and deletes them when they no longer match. A. Automation Rules B. Segmentation Rules C. Completion Actions D. Dynamic Lists

True/False | The Testing step is where you'll send your email to individual emails or a test list for proofing before sending.

True

Custom Email Preference Pages: (Choose 3) A. Segmenting communications for prospects and leads B. Managing different product lines C. Managing different prospects and leads D. Mainting multiple branded microsites

A, B, D

You can split a list into several smaller lists without importing or exporting anything. The Split action allows you to randomly divide a list into two or more new lists. You have the option to choose the distribution percentages or to evenly distribute them. A. Splitting Lists B. Archiving Lists C. Deleting Lists

You can choose to archive a specific list to help clean up the amount of lists displayed on your Segmentation window. When a list is archived, the functionality and features of that list remain intact. The list is simply moved to the Archived List section of the Segmentation window on the date that you define. The archived lists can be accessed by the dropdown menu in Segmentation window. A. Splitting Lists B. Archiving Lists C. Deleting Lists

Authentication Standards: (Choose 4) ``` A. Server ID B. Sender Policy Framework C. Sender ID D. Domain Keys E. Domain Keys Identified Mail ```

B, C, D, E

Domain Keys: A. Verify the DNS domain of an email sender B. Email validation system designed to prevent email spam C. Verify the message's integrity D. Prevents spoofing by verifying sender IP addresses

A, C

Sender ID/SPF: A. Verify the DNS domain of an email sender B. Email validation system designed to prevent email spam C. Verify the message's integrity D. Prevents spoofing by verifying sender IP addresses

B, D

Who is the Responsible Party? Generate SPF and Domain keys for your Account A. Your Role B. Salesforce Pardot

Who is the Responsible Party? Retrieve the SPF and Domain keys for your Account A. Your Role B. Salesforce Pardot

Who is the Responsible Party? Send emails with your SPF and Domainkeys in the message header. A. Your Role B. Salesforce Pardot

Who is the Responsible Party? Update hosting providers with the generated SPF and Domainkeys. A. Your Role B. Salesforce Pardot

Who is the Responsible Party? Monitor emails sends and bounce rates. A. Your Role B. Salesforce Pardot

Who is the Responsible Party? Proactively reach out if bounce rates exceed healthy limits A. Your Role B. Salesforce Pardot

Who is the Responsible Party? Send emails to current lists of subscribed prospects A. Your Role B. Salesforce Pardot

Your Role: (Choose 4) A. Generate SPF and Domain keys for your Account B. Send emails to current lists of subscribed prospects C. Proactively reach out if bounce rates exceed healthy limits D. Monitor emails sends and bounce rates. E. Update hosting providers with the generated SPF and Domainkeys. F. Send emails with your SPF and Domainkeys in the message header G. Generate SPF and Domain keys for your Account H. Retrieve the SPF and Domain keys for your Account I. Verify SPF and Domain keys are in Pardot.

B, E, H, I

Salesforce Pardot Role: (Choose 4) A. Generate SPF and Domain keys for your Account B. Send emails to current lists of subscribed prospects C. Proactively reach out if bounce rates exceed healthy limits D. Monitor emails sends and bounce rates. E. Update hosting providers with the generated SPF and Domainkeys. F. Send emails with your SPF and Domainkeys in the message header G. Generate SPF and Domain keys for your Account H. Retrieve the SPF and Domain keys for your Account I. Verify SPF and Domain keys are in Pardot.

A, C, D, F

A prospect's campaign can be set by: (Choose 3) A. Your tracking code B. A download C. An import D. 3rd party campaign

A, C, D

True/False | Prospects can be tagged/associated with more than one campaign.

False

True/False | CRM campaign allow individuals to be tagged/associated with more than one campaign.

True

Pardot Campaign vs. CRM Campaigns (Choose 3) A. CRM campaigns are treated similarly to pardot "lists" B. Pardot campaigns are based on how a prospect found you C. Pardot campaigns are based on how you found a prospect D. Pardot campaigns don't directly sync with your CRM ampaigns

A, B, D

Leading social sharing platform that allows people to spread your messaging via Facebook, Linkedin, Twitter, and dozens of other social networks. A. PostThis B. Bing C. AddThis D. Klout

Social Posting connectors are available in which editions: (Choose 3) A. Professional B. Enterprise C. Group D. Ultimate

A, B, D

The information necessary to set up a connector: (Choose 3) A. Label B. Page C. Username/Password D. URL

A, C, D

Types of connectors: (Choose 3) ``` A. Event and Webinars B. Business Enhancement and Integration C. Social Media D. CRM E. Web ```

A, B, C, D

Process of determining when a prospect is ready for follow up from your sales team. A. Lead Qualification B. Prospect Generation C. Lead Generation

Why Qualify Leads? (Choose 2) A. Prevents sending a slew of unqualified leads to yours sales team B. Ensures the sales teams's time is wisely spent C. Prevents from receiving unique qualified leads to your marketing team

A, B

Measure of a prospects's implicit interest in the company and product, like visiting a pricing page or filling out a form. A. Score B. Grade

How to Adjust Prospect Scores: (Choose 3) A. Editing the Baseline Scoring Rules B. Automation Rules C. Completion Actions on Forms/Forms Handlers D. During Imports E. Automatically from the Lead Record F. Automatically from the Prospect Record

A, B, C, D, F

Based on explicit factors such as industry, company size, or job title (i.e how well this prospect matches an ideal customer profile determined by the sales and marketing teams). A. Score B. Grade

What can go in a Folder? ``` A. Campaigns B. Email C. Content D. Automation Rules E. Files F. Custom Redirects G. Campaigns H. Layout Templates I. Forms J. Landing Pages K. Dynamic Content L. Form Handlers M. Drip Programs N. Emails O. Lists P. Emails Templates ```

Managing Folders: (Choose 3) A. Searching through content file and folders B. Renaming Folders C. Using existing tags to find content to place in a FOlder D. Importing Files

A, B, C

Why Should You Host Files in Pardot? A. For easy use in campaigns elements (forms, emails and landing pages) B. To transfer files faster between campaigns C. To gain save in campaigns

File size to upload in Pardot is limited to: A. 10MB B. 30MB C. 50MB D. 70MB

How to use Dynamic Content: (Choose 3) A. File Content B. Web Content C. Personalized Emails D. Progressive Profiling

B, C, D

Benefits of personalization: (Choose ") A. Critical to current and future success B. Surprise and delight customers building relationships and fostering loyalty C. Help develop purchasing behavior and drive customer through the sales cycle D. Critical for administrations

A, B, C

Using Criteria to Target Prospects will help differentiate: A. Web Content B. Files C. Emails D. Progressive Profiling

A, C, D

What are the types of criteria marketers can use to differentiate web content, emails, and progressive profiling? (Choose 4) ``` A. Job Title B. Location C. ROI D. Interests E. Lifecycle location ```

A, B, D, E

System where a prospect is shown a dynamic form that uses conditional fields that only appears when previous fields have been filled. A. Form Handlers B. Progressive Profiling C. Dependent Fields D. Variable Tags

Conditionally displays certain fields when certain values for other fields are selected in the same form A. Form Handlers B. Progressive Profiling C. Dependent Fields D. Variable Tags

Customize what a prospect see once they complete a form. A. Form Handlers B. Progressive Profiling C. Dependent Fields D. Variable Tags

You can Personalize Emails using 2 Tools: (Choose 2) A. Dynamic Content B. Progressive Profiling C. Dependent Fields D. Variable Tags

A, D

You can lock down Folder Permissions by: (Choose 4) ``` A. Region B. Department C. Business Unit D. Files E. Custom Groups ```

A, B, C, E

What can folder permissions can be used to limit access to? ``` A. Campaigns B. Email Templates C. Files D. Forms E. Really any content housed in afolder ```

There is a limit of how many files in a folder? A. 10000 Files B. 30000 Files C. 40000 Files D. 50000 Files

What can I put in a folder? (Choose 4) ``` A. Automation Rules B. Prospects C. Custom Redirects D. Files E. Campaigns ```

A, C, D, E

You can access folder permissions by 2 different ways: A. Using the Gear icon on the Assets Table B. Using the Permissions icon on the Actions Menu C. Using the Permissions button on the Actions Menu D. Using the Gear menu on the Assets Table

A, C

Salesforce connector allows you to sync: (Choose 4) ``` A. Newly created prospects B. Contacts C. Leads D. Emails E. Files ```

A, B, C, D

Salesforce Integration syncs: (Choose 5) ``` A. Email adresses B. Opportunities C. Person Accounts D. Files E. Prospect Accounts F. Lead Accounts ```

A, B, C, E, F

Retroactive, continuously looking for prospects who match the rule, and will not "unmatch" prospects. ``` A. Automation Rules B. Segmentation Rules C. Dynamic Lists D. From Field Option Actions E. Completion Actions ```

Retroactive, one-time pull of prospects, and will not "unmatch" prospects. ``` A. Automation Rules B. Segmentation Rules C. Dynamic Lists D. From Field Option Actions E. Completion Actions ```

Retroactive, continuously looking for prospects who match the rule, and will "unmatch" prospects. ``` A. Automation Rules B. Segmentation Rules C. Dynamic Lists D. From Field Option Actions E. Completion Actions ```

When an option is selected within q form field; the prospect can be added to a corresponding list. Will not remove prospects from the list if the field became unselected. ``` A. Automation Rules B. Segmentation Rules C. Dynamic Lists D. From Field Option Actions E. Completion Actions ```

Add to forms to automatically add prospects to a list. Removes need from automation rules. ``` A. Automation Rules B. Segmentation Rules C. Dynamic Lists D. From Field Option Actions E. Completion Actions ```

.CSV file. Records must have an email address ``` A. Automation Rules B. Segmentation Rules C. Dynamic Lists D. From Field Option Actions E. Completion Actions F. Table Actions G. Imports ```

Able to add specific prospects to either a new or existing list ``` A. Automation Rules B. Segmentation Rules C. Dynamic Lists D. From Field Option Actions E. Completion Actions F. Table Actions G. Imports ```