Sampling

Question 1

What is the population

Answer 1

A group of people who are the focus of the researcher’s interests, from which a smaller
sample is drawn.

Question 2

What is a sample

Answer 2

A group of people who take part in a research investigation.

The sample is drawn from a
(target) population and is presumed to be representative of that population

Question 3

What are sampling techniques

Answer 3

The method used to select people from the population.

Question 4

What is bias

Answer 4

In the context of sampling, when certain groups are over or under represented within the sample selected

Question 5

What is generalisation

Answer 5

The extent to which findings and conclusions from a particular investigation can be broadly
applied to the population. This is possible if the sample of participants is representative of
the target population.

Question 6

What are the different sampling techniques

Answer 6

Random
Opportunity
Stratified
Systematic
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