Sampling Techniques, Probability, and Distributions Flashcards
(62 cards)
target population
the entire group of individuals or entities to which researchers intend to generalize the findings of their study
study population
a more specific group within the target population that is accessible and practical for the researchers to study
sample
a subset of the study population that is actually observed or analyzed
representative sample
a sample whose characteristics correspond to, or reflect, those of the original population or reference population
probability sampling
method in which every member of the population has a known, non-zero chance of being selected
simple random sampling
every member of the population has an equal chance of being selected
what are advantages of simple random sampling?
minimal knowledge of population needed
external validity high, internal validity high
statical estimation of error
easy to analyze data
what are disadvantages of simple random sampling?
high cost, low frequency of use
requires sampling frame
does not use researcher’s expertise
larger risk of random error than stratified
systematic sampling and formula
every nth member of the population is selected after a random starting point
f=N/sn
stratified sampling
the population is divided into subgroups (strata) based on certain characteristics, and random samples are taken from each stratum
cluster sampling
the population is divided into clusters (usually based on geographical areas) and a random sample of clusters is selected. All members of the selected clusters are then surveyed
non-probability sampling
not all members of the population have a known or equal chance of being included in the sample
what are common types of non-probability sampling?
convenience sampling
judgmental or purposive sampling
quota sampling
snowball sampling
convenience sampling
participants are selected based on ease of access or availability
judgmental or purposive sampling
researchers select participants based on their judgement about who will provide the best information
quota sampling
the population is segmented into mutually exclusive subgroups, and a non-random sample is taken from each subgroup, ensuring that specific characteristics are represented in the sample
snowball sampling
you ask your friend and they ask their friend
sampling errors
deviations from the true population parameters due to the nature of selecting a sample rather than a complete census
random sampling error
occurs to the natural variability that arises when a sample is drawn from a population
systematic sampling error
occurs when there is consistent bias in the sampling process that leads to a sample that is not representative of the population
coverage error
when some members of the population are not included in the sampling frame
non-response error
when individuals for the sample do not respond or participate in the study
deterministic process and example
total certainty, all data is known beforehand
if you know the initial deposit and interest rate of a bank account, you can determine amount of money in it after one year
probabilistic process and example
random, stochastic
rolling a die until it comes up 5 (you know the odds are 1/6 but you don’t know when that will happen)