Savvy Shopper

Question 1

Techniques used by supermarkets to sell products At the entrance

Answer 1

Clear space inside the supermarket door - this lets the customers adjust to the atmosphere so that they are relaxed and ready to spend!

Question 2

Techniques used by supermarkets to sell products at the Fruit and vegetables

Answer 2

Placed near the front of the store. These are brightly coloured and are associated with freshness/quality. Having them at the front of the shop encourages consumers to spend money.

Question 3

Techniques used by supermarkets to sell products On the shelf

Answer 3

Customers tend to look at a shelf from left to right. The most expensive items are often placed on the right where our eyes naturally stop and rest.

Cheaper products may be placed on a high shelf, or a low shelf so that they are less easily seen and less accessible.

Question 4

Techniques used by supermarkets to sell products Going down the aisle

Answer 4

Aisles are used to group items together around a theme eg BBQ items. This can encourage customers to buy more than they had on their shopping list.

Question 5

Techniques used by supermarkets to sell products like bread and milk

Answer 5

These are essential commodities for most people. They are usually displayed at the back of the supermarket. While shoppers walk there, they have to pass other displays of many other tempting items, which they may purchase.

Question 6

Techniques used by supermarkets to sell products At the checkout

Answer 6

Displays at checkouts are the supermarket’s last chance to tempt customers to buy more.
They usually display items of relatively low value, like sweets and magazines or seasonal items. Shoppers will pick these up and buy them ‘as a treat’ before they go home.

Question 7

How to spend less at the supermarket

Answer 7

Shop around cheaper places such as Lidl and Asda
Avoid convenient stores Smaller stores have higher running costs and this results in higher prices at the tills.
Work out what you are really saving
Be aware of supermarkets’ psychological tricks
Stock up when u can It is worth stocking up when items bought regularly are discounted.
Join a loyalty scheme
Write a list and stick to it.
Compare prices in the supermarket

Question 8

State three items in a typical grocery trolley which are used frequently and so ideal for buying in bulk.

Answer 8

Washing powder
breakfast cereals
tinned soup

Question 9

What do loyalty schemes do

Answer 9

Exclusive discounts charity donations rewards competitions

Question 10

types of special offers

Answer 10

BOGOFS Buy 3 for 2 Buy 1, get 1 half price