sbe 330,devry sbe 330,sbe 330 entire course Flashcards

1
Q

DEVRY SBE 330 Week 1 Case Study Changing Nature of Music Industry NEW

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SBE 330 Week 1 Case Study Changing Nature of Music Industry NEW

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2
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DEVRY SBE 330 Week 1 Case Study NEW

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Answer to question no. 3
Can you map the different kinds of innovation in the case study? Which were incremental and which radical/discontinuous? Why? Give examples to support your answer

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3
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DEVRY SBE 330 Week 1 Course Project Product or Service Idea NEW
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SBE 330 Week 1 Course Project Product or Service Idea NEW

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4
Q

DEVRY SBE 330 Week 2 Case Study Exploring Innovation in Action NEW

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SBE 330 Week 2 Case Study Exploring Innovation in Action NEW

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5
Q

DEVRY SBE 330 Week 3 Chapter 5 Case Study The Diming of the Light Bulb NEW
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SBE 330 Week 3 Chapter 5 Case Study The Diming of the Light Bulb NEW

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6
Q

DEVRY SBE 330 Week 4 Case Study 1 Timing and Positioning NEW
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SBE 330 Week 4 Case Study 1 Timing and Positioning NEW

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7
Q

DEVRY SBE 330 Week 4 Case Study Chapter 7 NEW

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What are the critical differences in the timing and positioning of successful versus unsuccessful innovations?

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8
Q

DEVRY SBE 330 Week 4 Case Study Chapter 9 NEW

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Identify the key stages in the development process, starting at the initial brief to the final selection of the three business cases.

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9
Q

DEVRY SBE 330 Week 4 Course Project, Development of a New Product or Service NEW

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Café Vino

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10
Q

DEVRY SBE 330 Week 5 Case Study Chapter 2 Question 1 NEW

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SBE 330 Week 5 Case Study
Question
1) How could you reconcile the social agenda – make radios freely available – with the commercial challenges of running a business? What problems do you think Freeplay/Lifeline Energy face in trying to sustain the business?

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11
Q

DEVRY SBE 330 Week 5 Case Study Power to the people NEW

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SBE 330 Week 5 Case Study Power to the people NEW

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12
Q

DEVRY SBE 330 Week 6 Case Study NEW
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SBE 330 Week 6 Case Study NEW

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13
Q

DEVRY SBE 330 Week 7 Course Project (Hybrid Bicycle IT) NEW
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SBE 330 Week 7 Course Project (Hybrid Bicycle IT) NEW

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14
Q

DEVRY SBE 330 Week 7 Course Project NEW

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Café Vino

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15
Q

DEVRY SBE 330 Week 7 Course Project (Online Business Slingbo) NEW
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SBE 330 Week 7 Course Project (Online Business Slingbo) NEW

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16
Q

DEVRY SBE 330 Week 8 Final Exam NEW
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(TCO 1) What characteristics describe innovative organizations? If you were attempting to transform an average organization into an innovative organization, what is the most significant obstacle you might encounter?

(TCO 2) How is corporate venturing used as an aid to search for innovation opportunities? Explain the relationship of the organization’s strategic plan and vision statement to the corporate venturing methodology.

(TCO 3) Compare and contrast assembly customization with design customization. Why are efforts to maintain barriers to existing or new competitors using assembly customization of limited effectiveness?

(TCO 4) What is product liability? How might it impact a firm?

(TCO 5) When engaged in strategic management activities, a choice is often made between innovation leadership and innovation followership. Compare and contrast these two activities. When might management teams find an innovation leadership role a possible disadvantage? Describe at least two reasons for the possible disadvantage.

(TCO 6) When developing products, what does the term relative advantage mean? Explain why management teams should be concerned about a new product’s relative advantage.

(TCO 7) When a product is launched, the strategic plan is generally focused on success. Not all product launches succeed, however, and failure is sometimes encountered. Should a strategic plan have a section devoted to terminating the launch if certain criteria are met, or should the plan contain provision for the launch to continue until the market determines success or failure? Defend your response.

(TCO 8) When developing a marketing plan, we should consider market differentiation. What does market differentiation mean? Explain why relative quality in conjunction with market differentiation is important to our marketing effort.

(TCO 9) Products fail for many reasons, and testing can identify possible failure points before launch. When preparing a budget for product testing, explain why or why not you would invest the time and money to identify delighters, those things that make customers happy even if customers do not explicitly demand these features. If you would, what technique would you use to identify delighters?

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