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Digital Ecosystem > Search Acronyms > Flashcards

Search Acronyms Flashcards

1
Q

What is a VSO?

A

Vertical Search Engine

Put simply, a vertical search engine focuses on one specific industry or type of content.

Common examples would include a travel search engine like Kayak, real estate site Trulia, or the image-based interface of Pinterest.

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2
Q

What is DBM

A

Google’s DoubleClick Bid Manager

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3
Q

Google DVIP

A

Google’s Display and Video Incentive Program

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Digital Ecosystem (6 decks)

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