Secion A Flashcards
Review the Section A exam with more than a 100 cards related to E1 exam. (152 cards)
Which ONE of the following is NOT normally associated with the (rational) staged decision making purchasing process? A Need recognition B Loyalty to a brand C Information searching D Post-purchase evaluation
Answer: B
Transaction costs are expenses resulting from which ONE of the following?
A Outsourcing of services
B Off-shoring of organizational functions
C Penetration pricing
D Organizational downsizing
Answer: A
Subsidies for home industries, quotas and embargoes are mechanisms associated with which ONE of the following? A Fiscal policies B Free trade C Liberalisation D Protectionism
Answer: D
When segmenting a market based on demographic factors, which ONE of the following would NOT be considered? A Age B Gender C Stage in the family life cycle D Frequency of purchase
Answer: D
Diagrams which present the flow of information and products across supply networks are known as which ONE of the following? A Process maps B Fishbone 'cause and effect' diagrams C Job analysis outlines D Statistical control maps
Answer: A
Queuing theory analysis and flexible manufacturing systems represent methods of which ONE of the following? A Process design B Managing operational capacity C Quality control D Quality assurance
Answer: B
The outsourcing of an Information Technology service by an organization can lead to which ONE of the following?
A Increased reliance on the IT department
B Increased reliance on central departments generally
C Certain staff having responsibility for monitoring contracts
D Recruitment of additional programmers
Answer: C
Social networking and blogging are normally associated with which ONE of the following? A Web 2.0 tools B Management information systems C Distributed data processing systems D An open database
Answer: A
Which ONE of the following is NOT normally associated with Total Quality Management (TQM)? A Six sigma B 5-S C Kaizen D Insourcing
Answer: D
The terms 'guerilla' and 'viral' are often applied to which ONE of the following? A Different organisational forms B Predatory take-over tactics C Marketing communications D Stakeholder groupings
Answer: C
Which ONE of the following is NOT associated with the internal governance of a
company?
A The use of non-executive directors (NEDs)
B Annual environmental reporting
C The operation of remuneration committees
D The operation of audit committees
Answer: B
Brand equity is
A something that only exists in the minds of customers.
B the value due to the premium customers are prepared to pay for branded goods.
C additional production costs arising from product differentiation of branded goods.
D a purely notional concept.
Answer: B
According to Herzberg, hygiene factors represent which ONE of the following?
A Compliance with health and safety regulations
B A particular job context that can influence levels of dissatisfaction
C Motivators to work harder
D Typical attitudes of theory Y workers
Answer: B
A planned national economy moving towards becoming free is known as which ONE of the following? A A transition economy B A transactional economy C A 'stuck in the middle' economy D An intermediary economy (
Answer: A
Mutual 'promises' and 'expectations' of an employer and the workforce is generally known as A the psychological contract. B the employment contract. C the person specification. D the job description.
Answer: A
Which ONE of the following activities is NOT associated with recruitment? A Conducting panel interviews B Performing a job analysis C Preparing job advertisement copy D Preparing a person specification
Answer: A
An organization that continually uses promotional offers in order to entice customers is known as which ONE of the following? A Marketing orientated. B Production orientated. C Product orientated. D Sales orientated.
Answer: D
A technique depicting driving and restraining forces, sometimes used when overcoming
problems when introducing an information system, is known as which ONE of the
following?
A A fishbone diagram
B A process map
C A directional matrix
D A force field analysis
Answer: D
Information indicating the profitability of potential markets is an example of which ONE of the following? A 'Blue sky' information B Operational information C Tactical information D Strategic information
Answer: D
An organization that offers the same product to the market as a whole is said to engage in which ONE of the following? A Unitary marketing B Concentrated marketing C Differentiated marketing D Undifferentiated marketing
Answer: D
Which ONE of the following is NOT a category featured in Porter's Value Chain? A Procurement B Operations C Marketing and sales D Gross profit
Answer: D
'Uncertainty avoidance' is a term used to describe which ONE of the following? A A national cultural dimension B A country risk C A political risk D A sustainability audit key finding
Answer: A
Which ONE of the following is an independent member of a company's Board with particular concern for governance? A Non-executive director B Management consultant C Political lobbyist D External examiner
Answer: A
An investment made by a company into a company or entity based in another country is known as which ONE of the following? A Foreign direct investment (FDI) B Portfolio flows C Outsourcing D Offshoring
Answer: A