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Flashcards in Secion A Deck (152)
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1

Which ONE of the following is NOT normally associated with the (rational) staged decision making purchasing process?
A Need recognition
B Loyalty to a brand
C Information searching
D Post-purchase evaluation

Answer: B

2

Transaction costs are expenses resulting from which ONE of the following?
A Outsourcing of services
B Off-shoring of organizational functions
C Penetration pricing
D Organizational downsizing

Answer: A

3

Subsidies for home industries, quotas and embargoes are mechanisms associated with which ONE of the following?
A Fiscal policies
B Free trade
C Liberalisation
D Protectionism

Answer: D

4

When segmenting a market based on demographic factors, which ONE of the following would NOT be considered?
A Age
B Gender
C Stage in the family life cycle
D Frequency of purchase

Answer: D

5

Diagrams which present the flow of information and products across supply networks are known as which ONE of the following?
A Process maps
B Fishbone 'cause and effect' diagrams
C Job analysis outlines
D Statistical control maps

Answer: A

6

Queuing theory analysis and flexible manufacturing systems represent methods of which ONE of the following?
A Process design
B Managing operational capacity
C Quality control
D Quality assurance

Answer: B

7

The outsourcing of an Information Technology service by an organization can lead to which ONE of the following?
A Increased reliance on the IT department
B Increased reliance on central departments generally
C Certain staff having responsibility for monitoring contracts
D Recruitment of additional programmers

Answer: C

8

Social networking and blogging are normally associated with which ONE of the following?
A Web 2.0 tools
B Management information systems
C Distributed data processing systems
D An open database

Answer: A

9

Which ONE of the following is NOT normally associated with Total Quality Management (TQM)?
A Six sigma
B 5-S
C Kaizen
D Insourcing

Answer: D

10

The terms 'guerilla' and 'viral' are often applied to which ONE of the following?
A Different organisational forms
B Predatory take-over tactics
C Marketing communications
D Stakeholder groupings

Answer: C

11

Which ONE of the following is NOT associated with the internal governance of a
company?
A The use of non-executive directors (NEDs)
B Annual environmental reporting
C The operation of remuneration committees
D The operation of audit committees

Answer: B

12

Brand equity is
A something that only exists in the minds of customers.
B the value due to the premium customers are prepared to pay for branded goods.
C additional production costs arising from product differentiation of branded goods.
D a purely notional concept.

Answer: B

13

According to Herzberg, hygiene factors represent which ONE of the following?
A Compliance with health and safety regulations
B A particular job context that can influence levels of dissatisfaction
C Motivators to work harder
D Typical attitudes of theory Y workers

Answer: B

14

A planned national economy moving towards becoming free is known as which ONE of
the following?
A A transition economy
B A transactional economy
C A 'stuck in the middle' economy
D An intermediary economy
(

Answer: A

15

Mutual 'promises' and 'expectations' of an employer and the workforce is generally known
as
A the psychological contract.
B the employment contract.
C the person specification.
D the job description.

Answer: A

16

Which ONE of the following activities is NOT associated with recruitment?
A Conducting panel interviews
B Performing a job analysis
C Preparing job advertisement copy
D Preparing a person specification

Answer: A

17

An organization that continually uses promotional offers in order to entice customers is
known as which ONE of the following?
A Marketing orientated.
B Production orientated.
C Product orientated.
D Sales orientated.

Answer: D

18

A technique depicting driving and restraining forces, sometimes used when overcoming
problems when introducing an information system, is known as which ONE of the
following?
A A fishbone diagram
B A process map
C A directional matrix
D A force field analysis

Answer: D

19

Information indicating the profitability of potential markets is an example of which ONE of
the following?
A 'Blue sky' information
B Operational information
C Tactical information
D Strategic information

Answer: D

20

An organization that offers the same product to the market as a whole is said to engage in
which ONE of the following?
A Unitary marketing
B Concentrated marketing
C Differentiated marketing
D Undifferentiated marketing

Answer: D

21

Which ONE of the following is NOT a category featured in Porter's Value Chain?
A Procurement
B Operations
C Marketing and sales
D Gross profit

Answer: D

22

'Uncertainty avoidance' is a term used to describe which ONE of the following?
A A national cultural dimension
B A country risk
C A political risk
D A sustainability audit key finding

Answer: A

23

Which ONE of the following is an independent member of a company's Board with particular concern for governance?
A Non-executive director
B Management consultant
C Political lobbyist
D External examiner

Answer: A

24

An investment made by a company into a company or entity based in another country is known as which ONE of the following?
A Foreign direct investment (FDI)
B Portfolio flows
C Outsourcing
D Offshoring

Answer: A

25

Mendelow's four cell matrix illustrates which ONE of the following?
A The dominance of various stakeholders in a decision
B The potential growth and market share of a product
C The support required by a technostructure
D The direction of organisational growth strategies

Answer: A

26

The acronym BRIC refers to which ONE of the following?
A A system of business reporting and inventory control
B A tool for macroeconomic analysis
C Certain important national economies
D A framework for determining business risk in a country

Answer: C

27

The range of management issues associated with converting resources into required goods or services within an organisation is known as which ONE of the following?
A Sourcing strategies
B Product marketing
C Liberalisation
D Operations management

Answer: D

28

Electronic Executive Information Systems (EIS) and Expert Systems (ES) are examples of which ONE of the following?
A Customer relationship management software
B Database management
C Computer networking
D Decision based software

Answer: D

29

Which ONE of the following is the usual reason for dispersed and virtual team working in an organisation?
A Weak management
B Utilisation of developments in technology and information systems
C Poor hygiene factors in the workplace
D Localised human resource management

Answer: B

30

When evaluating a new information system, which ONE of the following would NOT represent a tangible cost?
A Additional training undertaken by IS staff
B Heating and lighting where the system is housed
C Staff uncertainty caused by the change
D Time taken on system design

Answer: C