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Business
> Section 1.1.1 Introduction to Marketing > Flashcards
Section 1.1.1 Introduction to Marketing Flashcards
Business
(31 decks)
Section 1.1.1 Introduction to Marketing
Section 1.1.2 The Market
Section 1.1.3 Market Research
Section 1.1.4 Market Positioning
Section 1.2.5 Demand
Section 1.2.6 Supply
Section 1.2.7 Markets and Equilibrium
Section 1.2.8 Price Elasticity of Demand
Section 1.2.9 Income Elasticity of Demand
Section 1.3.10 Product and Service Design
Section 1.3.11 Branding and Promotion
Section 1.3.12 Pricing Strategies
Section 1.3.13 Distribution
Section 1.3.14 Product Life Cycle and Portfolio
Section 1.3.15 Marketing Strategy
Section 1.4.17 Approaches to Staffing
Section 1.4.18 Recruitment, Selection and Training
Section 1.4.19 Organisational Design
Section 1.4.20 Motivation In Theory
Section 1.4.21 Motivation In Practice
Section 1.4.22 Leadership
Section 1.5.23 Role of an Entrepreneur
Section 1.5.24 Entrepreneurial Motives and Characteristics
Section 1.5.25 Business Objectives
Section 1.5.26 Forms of Business
Section 1.5.27 Business Choices
Section 1.5.28 Moving from Entrepreneur to Leader
Section 2.1.30 Sources of Finance: Internal and External
Section 2.1.31 Liability and Finance
Section 2.1.32 Planning and Cash Flow
Defenitions to remember for this test
