Section 3: Elasticity of Demand Flashcards
(40 cards)
What is Elasticity of Demand
This is the measure of the degree of responsiveness of the quantity demanded of a good or service to changes in the determinant of demand
The 3 determinants of demand are
-price of the good
-consumer’s income
-price of other goods
What do the 3 determinants of demand give rise to
3 main measures of elasticity of demand
the 3 main measures of elasticity of demand are
-price elasticity of demand
-income elasticity of demand
-cross elasticity of demand
What is Price Elasticity of Demand
This can be defined as a measure of the degree of responsiveness of the quantity demanded of a product or service to changes in its price
How is Price Elasticity of Demand calculated
PED= percentage change in QD/ percentage change in price
Percentage change in QD calculation
(New QD-Original QD)/Original QD x100
Calculation for percentage change in price of the good
yk what it is
Interpretation for
PED= infinity
This means the good is perfectly price elastic in demand. This means that a % change in the price of the good will lead to an infinite change in the QD of the good. Goods that are deemed to be perfectly price elastic have a horizontal DC. (check book for diagram)
PED=0
The good is perfectly price inelastic in demand. This means that a % change in the price of a good will lead to no change in the QD of the good. The DC for such good is vertical.
Example of a perfectly price inelastic in demand good
salt
PED=1
The good has unitary price elasticity in demand. This suggests that a % change in price results in a proportionate change in QD. Eg. a 10% change in the price of the good will lead to a 10% change in the QD of the good.
0<PED<1
The good is relatively price inelastic in demand. This means that a change in the price of the good results in a less than proportionate % change in QD. Eg. a 10% change in the price of the good leads to a 5% change in the QD of the good. Goods that are relatively price inelastic in demand have a DC that is steeply sloped.
1<PED<infinity
This means that the good is relatively price elastic in demand. A change in the price of the good will cause a more than proportional change in the QD of the good. Eg. a 10% change in the price of the good will lead to a 20% in the demand of the good. Goods that are relatively price elastic in demand have a DC that is gently sloped.
In PED, The steeper the DC, the…
greater the price inelasticity of demand
In PED, the flatter (more gently sloped) the DC,…
the greater the price elasticity of demand
When classifying and interpreting the good (in PED), only what is looked at
the absolute value (the sign is ignored)
What are factors affecting the PED
1.Number of Substitutes
2. Nature of the Good
3. Addictiveness
Number of Substitutes
The greater the number of substitutes available, the greater the price elasticity of demand
The smaller the no. of substitutes available, the greater the price inelasticity of demand
Nature of the Good
Necessity goods are deemed to be relatively price inelastic in demand
Luxury goods are relatively price elastic in demand
Addictiveness
The more addictive a product tends to be, the greater the price inelasticity of demand, and thus a smaller PED value
The less addictive a good is, the greater the price elasticity of demand, and the larger the PED value
Uses of the PED (1)
Used in formulating price strategies
-If PED is calculated and the demand for the good is found to be relatively price elastic, the firm should lower the price of the good as this would result in an increase in the QD of the good by a more than proportionate amount resulting in an increase in total revenue and profit margin of the firm
-If a firm determines their good to be relatively price inelastic in demand, the firm should increase the price of their good as the QD would fall by a less than proportionate amount resulting in an increase in revenue and profit for the firm
Uses of the PED (2)
Useful to government taxation authorities in setting taxes on goods and services
-Increase taxation revenue, the taxation authorities of country would choose to increase taxes on goods that are relatively price inelastic in demand
Interpretation outline (for when it is relatively…)
(good) can be classified as relatively price (in)elastic in demand as the PED value lies between (value). This means that a % change in the P of (good) results in a more/less than proportionate change in the QD of (good) by (the consumer/s). For example, a 10% increase in the P of (good) would result in a (value)% decrease in QD which would be represented by an upward movement along the DC, termed a contraction in demand. Conversely, a 10% decrease in the P of (good) would result in a (value)% increase in the QD which would be reflected by a downward movement along the DC termed an extension in demand.