Section 5: Luxury in the modern age

Question 1

There are 2 main controversial sides of luxury, which are they?

Answer 1

1. The psychological risks (high pressure, depresson, influencers etc)
2. The sustainability aspects

Question 2

How is luxury more sustainable than usual products?

Answer 2

1. They last for a long time
2. They avoid using cheap labor (child labor)
3. Often manufactured in countries with regular environmental supervision.

Question 3

What distiniguishes millenials from people before? What problem does this create?

Answer 3

They do more purchases online

Its hard to maintain exclusiveness and personalised service online