Seek And Find Vocab Flashcards
(22 cards)
External Data
Facts and figures available in locations outside the company
Descriptive research
Marketing research that gathers specific information related to the identified issue, situation, or concern.
Objective
A point of view or opinion that is not influenced by bias, prejudice, or outside opinion
Internal data
Facts and figures are located inside the company
Casual research
Marketing research that focuses on cause and effect and test “what if” theories; also known as conclusive research
Primary data
Facts and figures collected specifically for the problem or project at hand
Experiment
A marketing research method that test cause and effect by test marketing new products or comparing test groups with control group
Conclusive research
Casual research; marketing research that focuses on cause and effect and test “what if” theories
Observation
A marketing research method that gathers data by watching consumers
Exploratory research
Marketing research that collects information to help the business define its issue, situation, or concern and decide how to proceed with this research
Profile
A list of the main characteristics of a person or group of persons that creates a “picture” of the person or group
Market share
And organizations portion of the total industry sales in a specific market
Cookies
Text files that are put on the website visitors hard drive and then later retreived during subsequent visits to the site in order to track Internet behavior
Electronic interview
Surveying individuals via email or Internet websites to obtain research data
Marketing research
The systematic gatherers, recording, and analyzing data about a specific issue, situation or concern
Focus group
A group formed for the purpose of discussing a specific topic
Marketing information management system
An organized way of continuously gathering, sorting, analyzing, evaluating, and distributing marketing information
Corporate brand
All the combined impressions and experiences associated with a particular company; a brand representing a company or parent business entity
Personal interview
A face-to-face conversation in which a researcher surveys an individual to obtain research data
Hypothesis
A statement of the expected outcomes of a research project
Predictive research
Marketing research used to help the business forecast future business developments
Mail interview
Surveying individuals via the Postal Service to obtain research data
