Segmentation Flashcards
(5 cards)
1
Q
4 types of segmentation a
A
Demographic
Geographic
Psychological
Behavioural
2
Q
Demographic
A
Segmentation based on characteristics
Age-clothes
Religion- halal
Social class- high middle low based on income
3
Q
Geographical
A
Based where one lives
Example people in warm countries have different needs to those who lives in a cold place
4
Q
Psychological
A
Based on attitude lifestyles or opinions
5
Q
Behavioural.
A
How a person uses the product (loyalty) or service or relate to the products example loyalty- how loyal is a person to a product