Segmentation Flashcards

(5 cards)

1
Q

4 types of segmentation a

A

Demographic
Geographic
Psychological
Behavioural

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Demographic

A

Segmentation based on characteristics
Age-clothes
Religion- halal
Social class- high middle low based on income

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Geographical

A

Based where one lives

Example people in warm countries have different needs to those who lives in a cold place

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Psychological

A

Based on attitude lifestyles or opinions

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Behavioural.

A

How a person uses the product (loyalty) or service or relate to the products example loyalty- how loyal is a person to a product

How well did you know this?
1
Not at all
2
3
4
5
Perfectly