Select Media and Communication Theories Flashcards
(31 cards)
construct meaning from images
visual literacy
process of recording images through chemical interaction
photography
images encoded as electronic signals stored in camera systems memory storage
digital photography
difference of photography then and now
dark room
two vertical and 2 horizontal lines
rule of thirds
simplest unit of visual communication
dot
directs the eye
line
2D; building blocks of visual communication
shape
3D; both shape and form create substance
form
creates depth; near or far;crowded or vacant
space or dimension
visual field consist of 3 things?
foreground, middle-ground, background
space occupied by object
positive space
the space around an object
negative space
hues of black white and grey
value
surface of an object; adds interest
texture
may be classified as primary secondary or intermediate
hue or color
intensity
saturation
juxtaposing colors that makes both more vivid
complementary colors
pulls viewers to specific element
emphasis
all elements form a whole
unity
use of contrasting elements
contrast
direct viewers eye to follow an action
movement or rhythm
repeating element in image
repetition or pattern
juxtaposing small object to large object exaggerates their size
scale and proportion
