Self report design

Question 1

what are likert scales

Answer 1

• respondent indicates their agreement with a statement
• scale ranges from strongly agree to strongly disagree

Question 2

what are rating scales

Answer 2

• respondents identify a value that represents their strength of feeling about a particular topic

Question 3

what is a fixed choice option

Answer 3

• list of possible options and respondents indicate those that apply to them

Question 4

how are interviews designed

Answer 4

• questions should be standardised
• ensure all ethical issues are covered

Question 5

how should questions be written

Answer 5

• don’t overuse jargon
• don’t use emotive language
• don’t use leading questions