Semiology On Reading and Interpretation Flashcards
(24 cards)
Author
communicative strategy, appealing to the reader and defining his reading
reader
receiving the strategy, inscribed in the text, as a system of the rules for decoding (reading instructions)
work of art
a set of mechanisms for producing a model reader
the limits of interpretation
intentio auctoris….intentio lectoris…intentio operis…three circles, where they intersect is the meaning
Indicators of a good interpretation
respect for the text, coherence: each sign within the text must create a coherent whole with other signs forming the system
Model reader
the assumed recipient of the text, posseses the knowledge of the possibilities of interpretation, possession of the knowledge of the historical context of the work of art
Roland Barthes Semiotic mythology socially involved
interested in disclosing ideological manipulation in mass culture, propaganda, wrote about all text of culture, films, press, toys food
Roland Barthes Semiotic mythology
aimed at describing new mythologies
Roland Barthes Semiotic mythology
Myth= secondary semiological system
Roland Barthes Myths as a second order signs
sign= signifier + signified…Meaning= form + idea
Roland Barthes Second order = higher level of semiosis
through connotations, (the idea of something) a sign from the first level becomes a signifier for the second level, referring to and transmitting novel ideas
Roland Barthes New Myths are parasitical
they thrive on already existing language, appropriating its sign to propagate new meanings , especially dangerous because seemingly natural and usually not detected by the recepient
Roland Barthes Poetic Sign
is able to withstand and unmask the processes of the appropriation of
Roland Barthes Poetic Sign
aims at getting to the natural sense, to the things themselves, untouched by humans
Roland Barthes towards the text
the pleasure of reading Barthes 73
Roland Barthes towards the text
the death of the author Barthes 68
Roland Barthes towards the text
the text speaks for itself
Roland Barthes towards the text
the reader is co-creator of the text, new interpretation rather than seeking one true meaning, one needs to read the text closely an derive pleasure for the multiple possible meanings
Roland Barthes towards the text
a triumphant plural of meanings the celebration of polisemy (words with multiple meanings), the interweaving of textual codes creates the fabric of the text
The Five codes
the five codes
Hermeneutic code
problematic, inexplicable moments in the text..how many times we say What?
Posing a riddle to the reader
the Proairetic code
action provoking another action
the semantic code
the presence of antitheses and paradoxes,
Refers to basic questions…life vs. death, good vs. Evil, Male vs.Female
The cultural code
Moments in the text referring to common knowledge
