Sensation + Perception Flashcards
(78 cards)
Attention process
- ability to PREFERENTIALLY process one stimulus over other stimulus
- eg. when i PREFERENTIALLY process someone’s face over the environment, i pay ATTENTION to the ace
- as a result what i pay attention to will be CLEARER
Why is attention needed? 2
1) Perceptual system has a LIMITED CAPACITY
- eg. in a crowd, i can’t pay attention to everyone, need to focus on one thing, ignore the rest
2) Avoids us becoming OVERWHELMED
Overt attention vs covert attention
OVERT
- looking directly at the object you are paying attention to
- eg. talking to somebody
COVERT
- NOT looking directly at the object you are paying attention to
- eg. looking after a kid
Eye movements + attention - 2 key theories
1) We FIXATE on the object we are paying attention to
2) We do not scan over a visual scene smoothly
- eg. not like watching a car driving
We do not scan over a visual scene smoothly - then what do we do?
- eg. if we look at a city view, our eyes JUMP FROM POINT TO POINT
- these JUMPS = SACCADES
- these eye movements are very fast, so we say they are BALLISTIC
Saccade definition?
Ballistic eye movement
How do we monitor attention?
- we track somebody’s eye movements
- as we FIXATE on something we pay attention to
What directs our attention (ie. catches) - 2
1) FIRST = INVOLUNTARY PROCESS
- also known as ATTENTIONAL CAPTURE
- saliency
2) NEXT = VOLUNTARY PROCESS
- guided by goals AND expectations
Salience?
Quality of being noticeable. Basically CONTRAST
Contrast in…
1) Colour = eg. red bird out of white birds
2) Size
3) Orientation
4) Motion/flicker
Attentional capture
- idea that we involuntarily FIXATE on SALIENT parts of a scene
Examples of expectations directing our attention? 2
1) SEMANTICALLY INCONSISTENT OBJECT
- eg. a kitchen with a printer on the stove
- makes us wonder why its there
2) SYNACTICALLY INCONSISTENT OBJECT
- eg. a kitchen with a floating pot on the stove
- defying prior knowledge of gravity
3 effects of attention?
1) Speeds responses
2) Influence appearance
3) Influence physiological responding
Efects of attention? - study on how it speeds responses?
POSNER
WHAT WAS THE EXPERIMENT?
- 2 screens shown
- last screen will have a big X on the right side of the screen
- first screen will either have the arrow pointing to the right or left
- ARROW POINTING TO THE RIGHT = response time is much faster
- ARROW POINTING TO THE LEFT =response time is much lower
Efects of attention? - study on how it changes appearance? 5 steps
CARRASCO
WHAT WERE PARTICIPANTS ASKED TO DO?
- report orientation of higher contrast grating
- grating = stripes
WHAT DID THEY SEE?
1) Fixation - screen with centre point
2) Cue - screen with dot on the right
3) ISI - inter stimulus interval - gives time for person to shift attention to spot, but not for your eyes to move there
4) Stimuli - 2 gratings appear either side of the centre point
5) Response - will say that right stripe (ie. the cued grating) has a higher contrast
SO…
- attention made objects appear to have a higher contrast!!
- other experiments show attention can make the object seem bigger, faster, more VIVID
Efects of attention? - how does it influence physiological responding?
- NEURONS in the brain RESPOND more strongly to stimulus you pay attention to compared to those you don’t pay attention to
The binding problem - definition
- the problem of COMBINING different FEATURES
- that correspond to the same object
eg. know that green + vertical = green vertical object
Binding problem - what causes this issue?
- different aspects of a stimulus (eg. colour, orientation, size) are processed in different areas of the brain
Binding problem - example
- there is a red vertical bar + green horizontal bar
- how is all this random info processed in diff parts of the brain combined to prevent us seeing a green vertical bar + red horizontal bar??
Feature integration theory 2 parts
WHAT IS IT?
- binding problem but for MULTIPLE objects
- problem is that you will COMBINE DIFF FEATURES + MIX THEM UP FOR THE DIFF OBJECTS
- eg. you see red rectangle + green square, but might BIND wrong features and see a green rectangle and red square!
HOW IS THE PROBLEM SOLVED?
- done by attending to ONE OBJECT AT A TIME
- ensures that FEATURES at one location are not mixed up with other locations
illusory conjunctions?
- if attention is inhibited
- FEATURES from diff objects will be incorrectly bound together
- eg. you see red rectangle + green square, but might BIND wrong features and see a green rectangle and red square!
illusory conjunctions - experiment done
TREISMAN + SCHMIDT
- on one screen there was a flash of 9XTA5, letters were coloured
then there was a NOISE MASK - prevents letters being flashed/trace into your eyes - people always report the right letters + numbers
- but associated the wrong colour with the wrong letter (BINDED THE WRONG FEATURES W/ EACH OTHER) - ILLUSORY CONDUCTION
Balint syndrome
- PARIETAL LOBE damage
- causes difficulty on focusing attention on a SINGLE OBJECT at a time
- eg. if shown different colour letters, would BIND FEATURES wrongly, match wrong colour with wrong letter
- ie. PRONE TO ILLUSORY CONJUNCTIONS
Visual search
- we are told to look for a target object
2 types of visual searches
1) Feature search
2) Conjunction search