Sentance starters Flashcards
(20 cards)
When talking about photograph featuring a negative representation:
The mis en scene of her face pointing downwards and her dejected expression, along with the biased selection of a particular unflattering image is anchored through the blunt and bold headline BREXIT DELAY MAYHEM. The sans serif font and bold capital letters demonstrate an informal mode of address for the working class target audience, and clearly present May as the villain of a straightforward narrative. Stuart Hall suggests that representations shape reality, and are constructed through media language. In this case, a clear, simple, yet potentially condescending message has been presented to the Mirror’s working class audience
When talking about advertisements:
The page furniture also includes two large adverts for horse racing and betting, a stereotypical mode of address for a working class audience. Again, through anchorage of images, a complicated narrative is reduced to a simple horse race. The cluttered mise-en-scene and busy page furniture of The Mirror constructs an exciting and dramatic representation of a complicated and potentially boring political event.
When talking about a strong contrast in representation between newspapers
The Time’s front cover however take an almost binary opposite approach to constructing a complicated representation of May as a politician and as a woman.
When talking about a preffered reading of an ideological viewpoint
The preferred reading of The Time’s ideological perspective is that May is a sympathetic figure who has tried her best in a difficult situation. The headline, in lower case serif font takes a more formal mode of address, yet still uses a pun (driven to despair), demonstrating the wide readership of the times.
When talking about sexualisation
The MES of her defeated expression, coupled with the dramatic close up shot presents her as a defeated hero. By being shot in close up, there is no sexualisation, and no emphasis on stereotypical representation of women which may focus on clothes, bodies and fashion. May is clearly unsexualised.
A complicated representation
a complicated and deeply polysemic representation is constructed. The anchorage “a faller at second” created by the headline may suggest.. In this sense we see a complicated and nuanced representation of women being constructed in both newspapers that challenges dominant patriarchal hegemonic expectations.
Contrast in content
both newspapers demonstrate their ideological bias through targeting a specific social class. The Time’s sophisticated mode of address is emphasised by the skyline article “8 tricks for your spring wardrobe”, which is clearly addressing a middle class audience and allowing them to identify with a pleasurably and affluent situation. However The Mirror takes it’s addressing of the working class to a significant level by using horse racing as a separate article
-Bias through Pictures/graphics - E.g. Camera angles, captions.
This example shows Donald Trump when he won the presidency. The camera angle used is not very flattering towards him and makes him look unappealing giving the audience a biased negative perception of Trump. By using bias through pictures and graphics, the audience is being brain washed to see him in an unappealing light as the Guardian is anti-Trump.
-Bias through Word choice and tone in the body of the text.
This example shows two newspaper front cover from the Sun which contain word choices that are Anti- Labour. The first paper uses negative words such as ‘last,’ ‘leave,’ and ‘out.’ By using these words, they are showing the Labour party in a negative light
When talking about ideologies
Every media product will, to a significant extent, reflect the ideologies and the beliefs of the producer. This is encoded through media language, and allows the producer to not only demonstrate their ideological perspective, but also potentially to manipulate the ideology of the audience.
When talking about ideological perspectives
All media products exist primarily for financial gain, and must make a profit in order to continue to be produced.
the newspaper industry is no different, and in order to maintain their financial stability, newspapers must demonstrate a clear and easily identifiable ideological perspective.
When talking about heroic representations
These qualities are often seen within heroic characters in movies and films, and further strengthens the idea, that they are trying to create a heroic narrative for her. The anchorage of this lexis helps to showcase the preferred reading for the reader, which is a technique spoken about by theorist Stuart Hall. By including these techniques, The Times manages to remain supportive of Teresa May and construct a positive representation of her, it also explores the ideological perspective of the producer being in support of Teresa May, because of her heroic qualities.
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Targeting their audience as rich
The Times construct the representation that their audience are rich, middle-class and are of a high-intelligence level. This is exposed through the design of the masthead, where ‘The Times’ is written in black ink, with a white background, in a stylised font. The paper similarly constructs the representation that their audience are intelligent, as they have had access to opportunities and therefore a high-level of education
Targeting their audience as lower class
The Mirror, on the other hand, represents their target audience as being unintelligent. In the skyline at the top right-corner, there is a story titled, ‘Enders Hayley glassed by thug’, the intertextuality of this story references EastEnders, which is a soap-opera television show, aimed towards the working class, due to it portraying the lives of working class people. By referring to EastEnders as ‘enders’, the paper uses slang terminology, which is stereotypically used by those from unprivileged backgrounds. This implies that due to their lack of funds, the working class did not have access to a higher education and therefore extensive terminology cannot be used by the paper.
Bias through Pictures/graphics - E.g. Camera angles, captions.
This example shows Donald Trump when he won the presidency. The camera angle used is not very flattering towards him and makes him look unappealing giving the audience a biased negative perception of Trump. By using bias through pictures and graphics, the audience is being brain washed to see him in an unappealing light as the Guardian is anti-Trump.
A negative representation of young teen
In this article, a young (teen), British black male is being presented, stereotyping that youths are more violent and that black people are more included in the riots. This also represents people who are more of lower, working classes (chavs). This is shown through the use of clothing worn by the main person in the image. The person, male, is wearing a track suit which is stereotypical clothing of someone who is young, poorer, etc. This article is largely stereotypical because as soon as an audience read it, they imagine a violent youth with black skin.
The mail vs the guardians viewpoint
The mails strongly populist viewpoint, supporting ‘ordinary people’ against a hostile world, may adress the beleifs of an older, conservative audience with a sense of pessimism of greivence. The guardians equally moralistic, but liberal, viewpoint may adress the beleifs of a younger more liberal and optimistic audience. The media language of the two newspapers also suggests attempts to adress a more upermarket audience in the guardian and a more downmarket audiene in the mail.
The daily mail vs the guardians audience
The daily mail reflects its social and political attitudes and continues its tradition of using male columnists for important issues such as politics. The guardian, on the other hand, tends to offer a wide range of content from a larger group of columnists and also has more of a gender balance
How the guardian attempts to engage its audience
The guardian attempts to engage and adress its upermarket, younger audience by extensive coverage of the high culture that is largely missing from the daily mail as well as the popular culture that is created by the tabloids.
Broadsheet conventions of the telegraph
Broadsheet conventions of the telegraph make extra claims to realism as they connote objectivity. The telegraphs version of reality fits in a conservative stance: law and order must be maintained, women should gain equality
