Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Digital Marketing > SEO > Flashcards

SEO Flashcards

1
Q

Alt Text

A

HTML code that provides information used by search engines and screen readers (for blind and visually-impaired people) to understand the contents of an image.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Algorithm

A

A complex computer program used by search engines to retrieve data and deliver results for a query. Search engines use a combination of algorithms to deliver ranked webpages via a results page based on a number of ranking factors and signals.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Anchor Text

A

The clickable word or word of a link. This text is intended to provide contextual information to people and search engines about what the webpage or website being linked to is about.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Authority

A

The combination of signals search engines use to assess website and webpages for the purpose of ranking.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Black Hat SEO

A

Risky tactics that go against Google’s Webmaster Guidelines. NOT good-we will never to black hat SEO tactics.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Bounce Rate

A

The percentage of website visitors who leave without visiting another page on that website. Bounce rate range widely depending on industry and niche. Although bounce rate can indicate potential content or website issues, it is not a direct ranking factor, according to Google.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Citations

A

Any mention of your business on the web. Any combination of your company name, phone number, address, zip or postal code, and website URL. Citations in SEO are a key factor in improving your local search results.The value in a citation is the mention of your business online. Google identifies that your business was mentioned through the presence of your accurate & consistent NAP info, and you
get credit for this mention. The more mentions of your business out on the web, the more prominent your business appears to Google, and this will help with your local rankings.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Click-Through-Rate (CTR)

A

The rate (expressed in percentage) at which users click on an organic search result. This is calculated by dividing the total number of organic clicks by the total number of impressions then multiplying by 100.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Content

A

words, images, videos, or sounds that convey information that is meant to be distributed to and consumed by an audience. One of the two most important Google ranking factors (along with links). Search engines want to reward content that is useful, informative, valuable, credible, unique, and engaging with better traffic and visibility.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Content is “King”

A

content is essential for you to have any SEO, digital marketing, or business success.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Crawler

A

A program search engines use to crawl the web. Bots visit webpages to collect information and add or update a search engines’s index (aka bot, spider, web crawler)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Crawling

A

The process of gathering information, using a crawler, from the billions of public webpages to update, add, and organize webpages in a search engine’s index.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Directory

A

A list of websites, usually separated by related categories and maintained by human editors. Depending on the directory, inclusion could be free of paid. In the past, links from directories were highly sought after (e.g., DMOZ), leading to widespread abuse and overall devaluing of this sort of link building.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Domain

A

A website address – typically ending in an extension like .com, .org, or .net. For example: www.searchenginejournal.com is the domain of this website.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Domain Authority

A

The overall “strength” of a website, built up over time, which can help a new page rank well quickly, even before that content has earned links or engagement.
A score, between 0-100, SEO software company Moz uses to predict the ability of a website to rank in search results.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

Duplicate Content

A

When a significant amount of content contained on one webpage matches, or is incredibly similar to, content that exists elsewhere on the same website or a completely different website.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

EAT (Expertise, Authoritativeness, Trustworthiness)

A

E-A-T- stands for expertise, authoritativeness, and trustworthiness. It comes from Google’s Search Quality Rater Guidelines—a 168-page document used by human quality raters to assess the quality of Google’s search results. EAT is one factor in determining Page Quality. E-A-T is important for all queries, but some more so than others.
Examples: If you’re searching for the correct dosage of aspirin when pregnant, then E-A-T is undoubtedly important. If Google were to surface content on this topic written by a clueless writer, published on an untrustworthy website that lacks authority, then the probability of that content being inaccurate or misleading is high.
E-A-T is also important for queries like “how to improve credit score.” Here, advice from the clueless and unauthoritative is unlikely to be legit and shouldn’t be trusted.
Google refers to these kinds of topics as YMYL (Your Money or Your Life) topics:
Some types of pages or topics could potentially impact a person’s future happiness, health, financial stability, or safety.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

Expertise

A

This refers to the creator of the main content (MC) on the page. Are they an expert on the topic? Do they have the credentials, if necessary, to back that up, and is this information available to read on the website?

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

Authoritativeness

A

This refers to the MC creator, the content itself, and the website on which it appears. The definition of “authoritativeness” gives us a big clue on what this means to Google and websites: “Authoritativeness” means having generally recognized authority. People know you, know your background, and look to you as a leader in your industry. They accept you as a good source of information.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

Trustworthiness

A

The “Trustworthiness” part of E-A-T also refers to the MC creator, the content, and the website. Being a trustworthy expert and source means people can trust you to provide honest, true information that is accurate.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
21
Q

Featured Snippet

A

For certain queries, usually questions (i.e., who/what/where/when/why/how), Google sometimes shows a special block above the organic search results. This box contains a summary (in the form of paragraph, list, table, or video), as well as the publication date, page title, link to the webpage from which the answer originated, and URL.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
22
Q

Google My Business (GMB)

A

Google My Business is a free online directory listing that includes a business’ name, address, phone number, hours, images and more. The business listing appears in Google Search and Google Maps.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
23
Q

Googlebot

A

The web crawling system Google uses to find and add new website and webpages to its index.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
24
Q

Google Search Console

A

Google’s Search Console offers several helpful features, including the ability to monitor sites for indexing errors and site speed. These pages are also used to communicate manual action notifications.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
25
Q

Google Trends

A

A website where you can explore data visualizations on the latest search trends, stories, and topics.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
26
Q

HTTPS

A

Hypertext Transfer Protocol Secure uses a Secure Sockets Layer (SSL) to encrypt data transferred between a website and web browser. HTTPS is a minor Google ranking factor.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
27
Q

Index

A

The database search engines use to store and retrieve information gathered during the crawling process.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
28
Q

Indexability

A

How easily a search engine bot can understand and add a webpage to its index.

29
Q

Indexed Page

A

A webpage that has been discovered by a crawler, has been added to a search engine index, and is eligible to appear in search results for relevant queries.

30
Q

Keyword

A

The word, words, or phrase that an SEO professional or marketer targets for the purpose of matching and ranking for what users are searching for. The words used on webpages can help search engines determine which pages are the most relevant to show in organic results when a searcher enters a query. Keywords usually represent topics, ideas, or questions.

31
Q

Keyword Research

A

The process of discovering any relevant topics, subjects, and terms searchers enter into search engines, as well as the volume and competition level of those terms. This practice is made possible by a variety of free and paid tools.

32
Q

Keyword Stuffing

A

Adding irrelevant keywords, or repeating keywords beyond what is natural, to a webpage in the hopes of increasing search rankings. This spam tactic is against Google’s Webmaster Guidelines and can result in a manual action.

33
Q

Knowledge Panel

A

A box that appears at the top of, or on the right rail (desktop only), of Page 1 of Google’s search results for relevant queries. This panel contains facts and information on people, places, and things, as well as links to related websites or Google searches.

34
Q

Landing Page

A
  • Any webpage that a visitor can navigate to.

* A standalone webpage that is designed to capture leads or generate conversions.

35
Q

Link Building

A

A process designed to get other trusted and relevant websites to link to your website to help improve your organic search rank and visibility. Link building can be done by:
• Conducting outreach to media outlets, bloggers, influencers, and webmasters.
• Attracting editorial links naturally, by publishing various types of high-quality or
sensational content.
• Paying for them. For example, you can obtain links via sponsored content, paid reviews,
or paying for a specific type of link to appear on another website.
• Forging partnerships.
• Manually. For instance, you link together various properties you manage or own, or add
your site to online directories or review sites.

36
Q

Long-Tail Keyword

A
  • Highly specific multiple-word terms that often demonstrate higher purchase intent.
  • Less popular keywords that have low search volume that are usually easier to rank for.
37
Q

Meta Description

A

A tag that can be added to the “head section of an HTML document. It acts as a description of a webpage’s content. This content isn’t used in ranking algorithms, but is often displayed as the “snippet that appears in the search results. Accurate and engaging descriptions can increase organic click-through rate.

38
Q

NAP

A

NAP stands for Name, Address, Phone number. We use NAP when quickly referring to a business’ information.

39
Q

Noindex Tag

A

A meta tag that tells search engines not to index a specific webpage in its index. We use Noindex Tags for duplicate pages created for PPC (duplicate content isn’t good for SEO).

40
Q

Off-Page SEO

A

Demand generation and brand awareness activities that take place outside of a website. In addition to link building, promotion tactics can include social media marketing, content marketing, email marketing, influencer marketing, and even offline marketing channels (e.g., TV, radio, billboards).

41
Q

On-Page SEO

A

These activities all take place within a website. In addition to publishing relevant, high-quality content, on-page SEO includes optimizing HTML code (e.g., title tags, meta tags), information architecture, website navigation, and URL structure.

42
Q

Organic Search

A

The natural, or unpaid, listings that appear on a SERP. Organic search results, which are analyzed and ranked by algorithms, are designed to give users the most relevant result based on their query.

43
Q

Page Speed

A

The amount of time it takes for a webpage to completely load. Page speed is ranking factor.

44
Q

Paid Search

A

Pay-per-click (PPC) advertisements that appear above (and often below) the organic results on search engines. Combining PPC and SEO can result in more SERP real estate, clicks, and conversions.

45
Q

Quality Link

A

An inbound link that originates from an authoritative, relevant, or trusted website.

46
Q

Rank

A

Pay-per-click (PPC) advertisements that appear above (and often below) the organic results on search engines. Combining PPC and SEO can result in more SERP real estate, clicks, and conversions.

47
Q

Ranking Factor

A

An individual component which contributes to a complex series of algorithms that determine where webpages should appear with the organic search results for a specific query. For years,
Google has said that its algorithms “rely on more than 200 unique signals” to help users find the most relevant webpage or answer.

48
Q

Redirect

A

A technique that sends a user (or search engine) who requested one webpage to a different (but equally relevant) webpage.

49
Q

Relevance

A

A way search engines measure how closely connected the content of a webpage is aligned to match the context of a search query.

50
Q

Reputation Management

A

The practice of crafting a positive online perception of a brand or person – including in search results and on social media – by minimizing the visibility of negative mentions.

51
Q

Responsive Website

A

A website designed to automatically adapt to a user’s screen size, whether it’s being viewed on a desktop or mobile device.

52
Q

robots.txt

A

The Robots Exclusion Protocol (or Standard) is a text file, accessible at the root of a website, that tells search engine crawlers which areas of a website should be ignored.

53
Q

Schema

A

A form of microdata which, once added to a webpage, creates an enhanced description (commonly known as a rich snippet), which appears in search results.

54
Q

SEO

A

Search Engine Optimization. The process of optimizing a website – as well as all the content on that website – so it will appear in prominent positions in the organic results of search engines. SEO requires an understanding of how search engines work, what people search for (i.e., keywords and keyphrases), and why people search (intent). Successful SEO makes a site appealing to users and search engines. It is a combination of technical (on-page SEO) and marketing (off-page SEO).

55
Q

SERP

A

Search Engine Results Page. The page search engines display to users after conducting a search. Typically, search engines show about 10 organic search results, sorted by relevance. Depending on the query, other search features may be shown, including:
• AdWords Ads (above and below the organic search results)
• Featured snippets (a.k.a., Position Zero)
• Images
• Knowledge panels
• Local Pack (with map)
• News
• Related questions
• Related searches
• Shopping results
• Sitelinks
• Tweets
• Videos
Also known as: SERPs, when referring to multiple search engine results pages.

56
Q

Sitemap

A

A list of pages on a website. There are two types of sitemaps:
• HTML: This type of sitemap, typically organized by topics, helps site users navigate a
website.
• XML: This type of sitemap provides crawlers with a list of webpages on a website.

57
Q

Title Tag

A

An HTML meta tag that acts as the title of a webpage. Typically, the title tag is the title search engines use when displaying search listings, so it should include strategic and relevant keywords for that specific page. The title tag should also be written so it makes sense to people and attracts the most clicks. Typically, title tags should be less than 65 characters.

58
Q

Usability

A

How easy it is for people to use your website. Site design, browser compatibility, disability enhancements, and other factors all play a role in improving usability and making your site accessible for as many people as possible.

59
Q

User Experience (UX)

A

The overall feeling users are left with after interacting with a brand, its online presence, and its product/services.

60
Q

Visibility

A

The prominence and positions a website occupies within the organic search results.

61
Q

Website Navigation

A

How a website connects its webpages to help visitors navigate that site. Website navigation comes in a few different forms.

62
Q

Website Navigation: Main Navigation

A

The major topics or subjects your website is focused on. For instance, on SEJ our Main Navigation consists of SEO, News, PPC, Content, and Social.

63
Q

Website Navigation: Secondary Navigation

A

Topics related to the main navigation. For instance, on SEJ secondary navigation includes links to webinars, podcasts, guides, SEJ Summit, and other topics.

64
Q

Website Navigation: Footer Navigation

A

Typically this includes links to pages that contain important informational resources about a brand or business. These pages usually aren’t important for ranking purposes. For example, SEJ’s footer navigation links to our About Us page, privacy policy, and our various social profiles.

65
Q

Website Navigation: Related Links

A

This area usually appears in the right rail or beneath content. It might be called “Most Popular,” “Most Read,” or “Trending Now.”

66
Q

Website Navigation: Content Links

A

Links that appear within your main content (e.g., articles, landing pages).

67
Q

Website Navigation: Breadcrumb Navigation

A

This type is less popular than it once was. Essentially, each webpage shows a “trail” to help quickly tell visitors where they are on your site. For
example: Home > SEO > Link Building > What Is Website Navigation?

68
Q

White Hat SEO

A

Tactics that comply with Google’s Webmaster Guidelines. We follow white hat SEO techniques

69
Q

XML Sitemap

A

A list of all the pages on a website that search engines need to know.

Digital Marketing (2 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions