SEO Flashcards
(50 cards)
Four pillars of SEO
keywords, technical, content, backlinks.
how to find organic keywords to use on a website
identify keywords by using google’s auto-generation, use underscore, LSI keywords (suggestions at the end of the page), google keyword planner, SEM rush
how to validate that we can rank on keywords
Create an excel file with all positions under the keyword you want to target see if the articles actually target the keyword, see the length of the article. If not targeted and under 750 words it is probable good to make content under that keyword.
how to conduct local keyword research
jot down a list for all services provided, expand on these ideas,
check for local intent, check for search volumes, group keywords by page, check high-ranking competitors keywords,
five categories of search intent
informational, investigative, comparison, transactional, navigation.
examples of informational intent
the first step of the funnel. A customer wants learn what a thing is “learn (topic)” “how to (do something related to (topic))”
examples of investigative intent
when a customer is trying to understand what the options are”(topic) tools” “best (topic)”
examples of comparison intent
when a customer wants to weigh options” brand 1 versus brand 2”
transactional intent
when a user wants to conduct an action to do something”(product or service) sign up”
Navigational intent
trying to direct to website
what is the correct way to work on SEO updates based on intent.
work from the bottom up aka prioritize keywords with high transactional intent and low competition.
three pillars of the technical portion of SEO
make sure the site is crawl able and indexable, optimize for UX, site architecture
factors that affect crawl-ability and indexibility
search architecture and page experience and robots.txt file, no index tags
factors that affect page rank UX
page loading speed, interactivity (first input delay), visual stability (Cumulative layout shift)
First Input Delay
a web performance and user experience metric that tracks the time from when a visitor first interacts with a web page to the time when the browser starts processing the interaction
Cumulative layout shift
a calculated shifting of elements while the page is being downloaded and rendered.
ideal link max depth
3 links deep
best way to increase site architecture quality
increase internal linking, make sure to reduce link depth, and identify pages with poor internal linking.
how to optimize content performance
is there keyword cannibalization, does the page need to be upgraded, is the page optimized well, does the page have enough internal link coverage, does the page need more topical authority
what is keyword cannibalization
When you have two or more pages targeting the same keyword phrase.
when would a page’s content need to be upgraded
when it’s worse or not differentiated enough when compared to competitors.
how to optimize a page’s content
if the keyword you are working on does not have the keyword on h1, url, first sentence, last sentence and title.
how to check if there is enough internal link coverage.
2-5 links per post
how to check topical authority
internal linking to other articles on similar subjects
