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SEO - EGEN > SEO by GPT-4o, 23-05-2024 / [Fully SEO Optimized Article including FAQ's] > Flashcards

SEO by GPT-4o, 23-05-2024 / [Fully SEO Optimized Article including FAQ's] Flashcards

General SEO understanding (102 cards)

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1
Q

On-Page SEO

A

Optimization techniques applied directly on the website to improve its search engine rankings, such as content quality, keyword usage, meta tags, and internal linking.

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2
Q

Off-Page SEO

A

Strategies implemented outside the website to improve its search engine rankings, mainly through backlink building and social media marketing.

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3
Q

Technical SEO

A

The optimization of a website’s technical aspects, such as site speed, mobile-friendliness, crawlability, and security, to enhance its search engine performance.

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4
Q

Backlink

A

An incoming link from one website to another, considered as a vote of confidence by search engines, which can improve the linked website’s ranking.

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5
Q

Internal Linking

A

Links that go from one page on a domain to a different page on the same domain, improving site navigation and spreading link equity.

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6
Q

Meta Tags

A

Snippets of text that describe a page’s content; they do not appear on the page itself but in the page’s code, including meta titles and descriptions.

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7
Q

Anchor Text

A

Descriptions added to images on a website, which help search engines understand the content of the image and improve accessibility for users with visual impairments.

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8
Q

Schema Markup

A

A form of microdata that creates an enhanced description (rich snippet) which appears in search results, helping search engines understand the content better.

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9
Q

Page Speed

A

The time it takes for a webpage to load, which is a critical factor in user experience and search engine ranking.

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10
Q

Mobile-Friendliness

A

The design and functionality of a website that ensures it works well on mobile devices, which is essential for SEO due to mobile-first indexing by search engines.

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11
Q

Crawlability

A

The ease with which search engine bots can access and index pages on a website, affected by factors like site structure and robots.txt file.

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12
Q

Indexability

A

The ability of search engines to analyze and include pages in their index, making them available for search results.

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13
Q

Canonical URL

A

The preferred version of a set of duplicate pages on a website, which helps prevent issues with duplicate content.

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14
Q

Robots.txt

A

A text file used to instruct search engine bots which pages or sections of a website should not be crawled or indexed.

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15
Q

XML Sitemap

A

A file that lists all the important pages on a website, helping search engines discover and crawl them more efficiently.

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16
Q

Bounce Rate

A

The percentage of visitors who leave a website after viewing only one page, often used as an indicator of page relevance and user experience.

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17
Q

Dwell Time

A

The amount of time a visitor spends on a webpage before returning to the SERP, which can influence search engine rankings.

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18
Q

CTR (Click-Through Rate)

A

The ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.

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19
Q

Conversion Rate

A

The percentage of visitors who take a desired action on a website, such as making a purchase or filling out a form.

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20
Q

Keyword Density

A

The percentage of times a keyword appears on a page compared to the total number of words, used to ensure keyword relevance without overstuffing.

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21
Q

LSI Keywords (Latent Semantic Indexing)

A

Keywords that are semantically related to the main keyword, helping search engines understand the context of the content.

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22
Q

Long-Tail Keywords

A

Longer and more specific keyword phrases that often attract less search traffic but typically have a higher conversion value.

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23
Q

Black Hat SEO

A

Unethical SEO practices that violate search engine guidelines, such as keyword stuffing, cloaking, and using private link networks, which can lead to penalties.

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24
Q

White Hat SEO

A

Ethical SEO practices that comply with search engine guidelines and focus on providing value to users, such as high-quality content and proper keyword usage.

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25
Gray Hat SEO
Techniques that fall between ethical and unethical practices, which can be risky but are not explicitly banned by search engines.
26
Content Marketing
The creation and distribution of valuable, relevant content to attract and engage a target audience, ultimately driving profitable customer action.
27
Evergreen Content
Content that remains relevant and valuable over a long period, driving consistent traffic and engagement.
28
Duplicate Content
Content that appears on more than one webpage, either within the same website or across different websites, which can harm search engine rankings.
29
PPC (Pay-Per-Click)
An online advertising model where advertisers pay each time a user clicks on one of their ads, often used alongside SEO for a comprehensive search strategy.
30
Google Search Console
A free tool by Google that helps website owners monitor, maintain, and troubleshoot their site's presence in Google search results.
31
Keyword Research
The process of finding and analyzing search terms that users enter into search engines, used to guide content creation and SEO strategies.
32
Content Gap Analysis
The process of identifying topics that are missing from your content strategy but are important to your audience and competitors.
33
Domain Authority (DA)
A metric developed by Moz that predicts how well a website will rank on SERPs, based on factors like backlink quality and website age.
34
Page Authority (PA)
A metric developed by Moz that predicts how well a specific page will rank on SERPs, similar to Domain Authority but at the page level.
35
Trust Flow
A metric developed by Majestic that measures the quality of backlinks pointing to a website, indicating its trustworthiness.
36
Citation Flow
A metric developed by Majestic that measures the quantity of backlinks pointing to a website, indicating its popularity.
37
Link Building
The process of acquiring hyperlinks from other websites to your own, which helps improve search engine rankings and referral traffic.
38
NoFollow Link
A type of link that includes a "rel='nofollow'" attribute, instructing search engines not to pass link equity to the linked website.
39
DoFollow Link
A type of link that allows search engines to pass link equity to the linked website, helping improve its search engine rankings.
40
Guest Posing
Writing and publishing articles on other websites to gain backlinks, exposure, and authority in a particular niche.
41
Influencer Outreach
The process of contacting and collaborating with influencers to promote content, products, or services, often for link-building purposes.
42
Local SEO
Optimization techniques aimed at improving visibility for local search queries, often involving Google My Business listings and localized content.
43
NAP (Name, Address, Phone Number)
Critical information for local SEO, which should be consistent across all online listings to improve local search rankings.
44
Citation
An online mention of a business's NAP information, important for local SEO and improving local search rankings.
45
Google My Business (GMB)
A free tool that allows businesses to manage their online presence across Google, including search and maps, crucial for local SEO.
46
Voice Search Optimization
Techniques aimed at improving visibility for search queries made through voice-activated devices, which often involve natural language processing.
47
Featured Snippets
Summary answers displayed at the top of Google's search results, extracted from a webpage, providing quick information to users.
48
Rich Snippets
Enhanced search results that include additional data like reviews, ratings, and images, generated through schema markup.
49
Google Algorithm
The complex set of rules and calculations used by Google to determine the relevance and ranking of web pages in search results.
50
Panda Update
A Google algorithm update aimed at reducing the rankings of low-quality content and thin websites.
51
Penguin Update
A Google algorithm update aimed at penalizing websites using manipulative link-building tactics.
52
Hummingbird Update
A Google algorithm update focused on improving the understanding of natural language queries and the meaning behind search terms.
53
RankBrain
A machine-learning component of Google's algorithm that helps process and understand search queries to deliver more relevant results.
54
Mobile-First Indexing
A Google initiative where the mobile version of a website is used as the primary version for indexing and ranking.
55
Core Web Vitals
A set of metrics that Google considers essential for a webpage's overall user experience, including loading, interactivity, and visual stability.
56
SSL Certificate
A digital certificate that provides secure, encrypted communication between a website and its users, ensuring data integrity and security.
57
HTTPS
The secure version of HTTP, which ensures that all communication between the website and the user is encrypted and secure.
58
301 Redirect
A permanent redirect from one URL to another, used to pass full link equity and maintain SEO value.
59
302 Redirect
A temporary redirect from one URL to another, which does not pass full link equity.
60
Breadcrumbs
A navigational aid that helps users understand their location within a website's hierarchy, also beneficial for SEO.
61
AMP (Accelerated Mobile Pages)
An open-source framework that allows web pages to load quickly on mobile devices, improving user experience and search rankings.
62
CRO (Conversion Rate Optimization)
The practice of increasing the percentage of visitors who take a desired action on a website, such as filling out a form or making a purchase.
63
User Experience (UX)
The overall experience of a person using a website, especially in terms of how easy or pleasing it is to use, which impacts SEO.
64
Googlebot
The web crawler software used by Google to index web pages.
65
Indexing
The process by which search engines organize and store content so it can be retrieved quickly in response to a query.
66
Canonicalization
The process of choosing the best URL when there are several choices, and it usually refers to home pages.
67
HTML (HyperText Markup Language)
The standard markup language used to create web pages, which is crucial for SEO as it affects how content is structured and displayed.
68
CSS (Cascading Style Sheets)
A style sheet language used for describing the presentation of a document written in HTML or XML, which can impact site speed and user experience.
69
JavaScript
A programming language commonly used to create interactive effects within web browsers, important for dynamic content and can impact SEO if not implemented correctly.
70
Content Management System (CMS)
Software used to create, manage, and modify content on a website without the need for specialized technical knowledge.
71
Alt Attribute
An HTML attribute applied to image tags to provide a text alternative for search engines and screen readers.
72
Title Tag
An HTML element that specifies the title of a web page, which is displayed on SERPs and important for SEO.
73
Meta Description
A brief summary of a webpage's content that appears in SERPs below the title tag, used to attract clicks.
74
Heading Tags (H1, H2, etc.)
HTML tags used to define headings in content, which help search engines understand the structure and hierarchy of content.
75
Rich Media
Interactive multimedia content, such as videos and infographics, which can enhance user engagement and SEO.
76
Duplicate Content
Content that appears on more than one webpage, either within the same website or across different websites, which can harm search engine rankings.
77
Webmaster Tools
A collection of tools provided by search engines to help website owners monitor and maintain their site's presence in search results.
78
Google Knowledge Graph
A knowledge base used by Google to enhance its search results with semantic-search information gathered from a wide variety of sources.
79
CTR (Click-Through Rate)
The ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.
80
Latent Semantic Indexing (LSI)
A method used by search engines to analyze the relationships between terms and concepts in content.
81
Bounce Rate
The percentage of visitors who leave a website after viewing only one page, often used as an indicator of page relevance and user experience.
82
HTML Sitemap
A page that lists all the pages on a website, intended to help users and search engines navigate the site.
83
RSS Feed (Really Simple Syndication)
A web feed that allows users and applications to access updates to websites in a standardized, computer-readable format.
84
Canonical URL
The preferred version of a set of duplicate pages on a website, which helps prevent issues with duplicate content.
85
XML Sitemap
A file that lists all the important pages on a website, helping search engines discover and crawl them more efficiently.
86
Rich Snippets
Enhanced search results that include additional data like reviews, ratings, and images, generated through schema markup.
87
Local Pack
The set of local business listings that appear at the top of Google’s search results for local queries.
88
Image Optimization
The process of creating and delivering high-quality images in the ideal format, size, and resolution to increase user engagement.
89
Link Equity (Link Juice)
The value or authority that a link passes from one page to another, influencing the receiving page’s ranking power.
90
Google E-A-T (Expertise, Authoritativeness, Trustworthiness)
A set of criteria used by Google to evaluate the quality of content and the credibility of a website.
91
Content Silos
The practice of structuring a website's content into categories and subcategories to improve navigation and SEO.
92
Head Terms
Short, general keywords that typically have high search volume and competition.
93
Alt Text
Descriptions added to images on a website, which help search engines understand the content of the image and improve accessibility for users with visual impairments.
94
Organic Results
Search engine results that are not paid for, but achieved through SEO.
95
Paid Results
Search engine results that are paid advertisements, usually labeled as such.
96
Algorithm
A set of rules or calculations used by search engines to rank web pages.
97
Penalty
A punishment imposed by search engines for violating their guidelines, which can result in lower rankings or removal from search results.
98
Sandbox Effect
A theory that new websites may be temporarily suppressed by Google before they start ranking well.
99
SERP Features
Elements that appear in search results beyond the standard organic listings, such as featured snippets, knowledge panels, and local packs.
100
Thin Content
Content that has little or no value to the user, often penalized by search engines.
101
Cornerstone Content
The most important and comprehensive articles on a website that cover a broad topic and provide significant value.
102
User-Generated Content (UGC)
Content created by users rather than by the website owners, such as comments, reviews, and forum posts.

SEO - EGEN (1 decks)

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