Service Industries Flashcards
(19 cards)
What is Retailing?
Consists of all the activities needed to sell goods and services directly to customers
Main activities involved in retailing
- Bring the products produced by manufacturers to customers
- Display products for customers to see and try
- Assist customers with their questions and purchases
- Provide after-sales services such as gift wrapping, delivery, and exchange
Store Retailing
Involves the sale of products from a permanent physical store
Speciality Stores
- Sell a specific range of products and related items
- Have a distinct image
- Cater to a target group of customers
- Offer personalized service
- Offer expert knowledge about the range of products
Department Stores
- Large retail store occupying more than one floor
- Located in major shopping centres
- Divided into departments displaying a particular kind of product
- Provide a wide variety of products
Convenience Stores
- Small, neighbourhood-based stores
- Usually open for long hours; 24/7
- Offer convenience at slightly higher prices
- Sell limited variety of basic, inexpensive, and fast-moving products
Supermarkets
- Large stores with products arranged on rows of shelves
- Offer a wide selection of food products and household items
- Offer competitive prices
- Encourage self-service
Hypermarkets
- Extremely large stores that combine features of department stores and supermarkets
- Sell an enormous range of products
- Offer competitive prices
- Encourage self-service
Non-Store Retailing
Involves the sale of products outside the setting of a physical permanent retail store
E-Retailing
Selling of products electronically over the Internet
Vending Machines
- Machines that automatically dispense products after payment
- Easily set up in high traffic areas
- Sell small items like drinks, snacks, and non-food items
Pushcarts
Refers to the sale of products from small carts instead of a store
Pop-up Retailing
- Refers to temporary physical setups to create awareness of the business or products
- Usually short-term with unique layouts to attract customers
Fill in the blank: A _______ sells a specific range of products and related items.
[Speciality Store]
True or False: Supermarkets offer a wide selection of electronics.
False
List three roles of retailing.
- Promote and sell goods and services
- Assist customers to find what they want
- Keep the store in good condition
Qualities of retail employees
- Service-oriented
- Communicate well with customers
What roles are included in retail management?
- Sales Associate
- Sales Supervisor
- Assistant Store Manager
- Store Manager
Fill in the blank: E-Retailing allows customers to access the online store _______.
[anytime and anywhere with internet access]
