Session 6 - communication tools 1 (digital marketing)

Question 1

How did digital marketing change ?

Answer 1

Shopping Locations & E-Commerce
Delivery Methods
* Faster
* Better-timed / Predictive
* More Convenient
* New Products
* Increased Distance
* New Technologies

Consumer-to-Consumer Marketing & Marketplaces
Services

Question 2

Mobile marketing

Answer 2

• Personalized
• Geo-location & Targeting
• Two-way communication
• Camera/Video Technology
• Voice Recognition
• Phone Sensors

Question 3

Digital strategies

Answer 3

• Interactive Marketing
• Content Marketing and Native Advertising
  Branded Content
  Providing useful info and product-use solutions
• Sponsored Content
  The same as branded content but hosted on a third-party site
• Native Advertising
  Similar to sponsored content, but presents a problem that is solved through product purchase (rather than just being informative)
• Other Content: Blogs, Podcasts, and Newsletters
• Remarketing
• Behavioral Targeting
• Email Marketing

Question 4

E-Commerce

Answer 4

• Search-optimized design
• Customer-centric design
• Mobile-optimized design
• Consistent Customer Experiences
• Channel Integration
• Brand Engagement
• Shopping Cart Abandonment
• E-Commerce Incentives
• Offline Marketing Integration