Shirky's End of Audience

Question 1

What is it?

Answer 1

Traditional media - shaped by centralised media producers
We are now PROSUMERS - as we can like/comment/share so we interact with it
Focus on the explosion of technology
If media products don’t allow us to interact we look elsewhere
We now have a balance of power?

Question 2

Relate to News - Print

Answer 2

Daily Mail still views print audiences as homogenous, predictable body which is evidenced by house style

Guardian appreciates that its audiences’ behavior is more variable, evidenced in a range of content and coverage

Question 3

Relate to New - Online

Answer 3

Websites both outlets allow audiences to be PROSUMER hence higher readership numbers

Question 4

How the theory is useful?

Answer 4

Explains the revolutionary effects of online media and the threat it poses to print media

Draws attention to citizen journalist

Question 5

How is theory not useful?

Answer 5

Not all readers engage in this way as prosumers

A change in hierarchy not an equality – media producers are still originally prosumers

Professional journalism highly valued