Short Answer Qs 2 Flashcards
(16 cards)
What is meant by the term ‘a target group’ in relation to mass media?
A term used to describe the individuals, groups, organisations or bodies that s pressure group wish to influence
Identify one twentieth century struggle to secure rights
Votes for women
Outline the work of a named community group known to you
Stop HS2 trying to prevent high speed rail 2 from being built through the countryside
Identify one devolved body in the UK
The Scottish Parliament
Identify tow different forms of mass media
Press, radio, tv
What is meant by the term ‘discrimination’?
Treating people differently because of the group to which they belong or because of how they are
Identify two forms of direct action
A protest march, a boycott
What is meant by the term ‘national minimum wage’?
A legally enforceable national minimum wage to which all employees are entitled
Why do some pressure groups use publicity stunts?
Enables groups to attract public attention due to media coverage
Identify an issue you could take to an Employment Tribunal
Unfair dismissal, compensation levels
Identify an occupational group that could belong to a public sector trade union
Teachers, nurses
What is a strike?
When employees withdraw their labour as part of an industrial dispute with their employers
What is meant by the term ‘propaganda’?
Information which aims to promote a particular point of view and which is often one sided or misleading.
What is meant by the term ‘gender discrimination’?
To treat someone unfairly on the basis of his or her gender
Identify one advantage to a pressure group of using publicity stunts
To gain media interest and so raise awareness of the group
Indemnify one way in which campaigners use the Internet to gather support for their cause
To update supporters
