Short Term Factors Affecting Voter Behaviour

Question 1

Rational choice theory

Answer 1

. Voters choose the most suitable party which benefits them

. Issue voting and valence

Question 2

Issue voting

Answer 2

. Voters choose a party by looking at the policies

. Not good in predicting trends: 1987 and 1992- voters preferred Labour policies but cons still won

Question 3

Valence

Answer 3

. The idea that people support the party that are best able to deliver on issues they care about

. 2017: people questioned whether Labour could deliver

Question 4

Party leader

Answer 4

. Boris Johnson disliked by younger woman: 65% vote Labour

.2010 televised debates clarified this