simons and chabris Flashcards
research method
lab experiment
independent measures
IVs - transparent/umbrella woman, transparent gorilla, opaque/umbrella, opaque/gorilla
4 task conditions - white/easy, white/hard, black/easy, black hard
sample
228 participants
undergraduates
self selected sample (some recieved a candy bar)
36 removed
procedure
tested individually
told to count passes from either black team or white team
easy condition - count all passes together
hard condition - count normal passes and bounce passes separately
after they were asked if they saw anything unusual, if they saw anything other than the players and did you see the gorilla or umbrella woman
if yes they were asked to provide details
results - easy task - white team (% noticed)
transparent umbrella - 58%
transparent gorilla - 8%
opaque umbrella - 100%
opaque gorilla - 42%
results - easy task - black team (% noticed)
transparent umbrella - 92%
transparent gorilla - 67%
opaque umbrella - 58%
opaque gorilla - 83%
results - hard task - white team (% noticed
transparent umbrella - 33%
transparent gorilla - 8%
opaque umbrella - 83%
opaque gorilla - 50%
results - hard task - black team (% noticed)
transparent umbrella - 42%
transparent gorilla - 25%
opaque umbrella - 58%
opaque gorilla - 58%
nature/nurture
nature - ability to notice unexpected event is dependant on what condition you are in (environment)
reductionism/holism
reductionist - reduces ability to notice unexpected event down to what condition you are in
free will/determinism
determinism - ability to notice unexpected event is determined by what condition you are in
individual/situational
situational - ability to notice unexpected event is down to your situation
psych as a science
controlled
objective
standardised
lab experiment
quantitative data
ethics
all ethical guidelines followed
usefulness
socially sensitive
not socially sensitive - findings dont have a negative impact on society
