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Flashcards in Slater Lochiel Deck (20)
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1

component

each of the elements placed within a composition: headline, sub headline, captions, copy, byline, photos, typography, banners, images,links

2


composition

the way in which components of a sign are visually combined and arranged to create a final product

3

concept

abstract elements of themes, connotation,message and style

4

alignment

the lining up of components with each other base on the edges or guides within a composition

5

flow

guides a viewer through a composition by the placement of composition

6

direction

the management of the movement of components within a composition

7

placement

the position of items on a spread. Placement of elements within a phrase/spread determines the spatial relationship between elements and determines their relevance and significance

8

harmony

visual harmony means agreement between elements and is a key component to developing the theme and visual appearance in a composition

9

unity

the feeling of harmony between components of a composition, creating a sense of completeness

10

balance

the distribution of the components of a composition giving it a stable feel or appearance. It may be symmetrical, asymmetrical, or radical

11

proportion

the relative size and scale of components of a composition that create a feeling of unity; the relative size of all components to the whole composition

12

scale

the relative size of one component to another

13

grouping

elements that are unified as a whole based on proximity,similarity ,continuation or alignment

14

poximity

the grouping of objects based on their closeness to one another

15

rhythm

the repetition or alternation of components within a composition

16

division

the use of white or negative space to separate or distinguish components in a composition

17

contrast

differences in color,shape,location or relationship that compares/creates differences in a composition

18

emphasis

a component that stands out in a composition an draws a viewers attention

19

value

the measure of lightness and darkness in composition

20

spatial relationships

the relationship of all components with a composition and their position within space