Slides 17 ˖⁺‧₊˚♡˚₊‧⁺˖ Flashcards
What is the dependent variable in regression analysis?
Usually graphed on the y-axis
Also called the outcome, response, criterion, or endogenous variable.
What is the independent variable in regression analysis?
Usually graphed on the x-axis
Implied to affect the dependent variable; can be called predictor or exogenous variables.
How many dependent variables are there in a linear regression model?
Only one
What does regression analysis provide that correlation does not?
An equation of a line for prediction and the ability to include multiple independent variables
What are the three major uses for regression analysis?
- Determining the strength of predictors
- Forecasting an effect
- Trend forecasting
What does a low p-value indicate in regression analysis?
Strong evidence to reject the null hypothesis
What is the formula for a simple linear regression model?
Y = β0 + (β1 * X1) + ε
What does β0 represent in a regression equation?
The y-intercept
What does β1 represent in a regression equation?
The slope coefficient of the predictor X1
What is the null hypothesis (H0) for linear regression?
β1 = 0
What is the alternative hypothesis (HA) for linear regression?
β1 ≠ 0
In regression analysis, what does the slope represent?
The relationship between each independent variable and the dependent variable
Fill in the blank: Regression analysis takes correlation to the _______.
next level
What does regression analysis help to untangle?
Intricate problems where variables are entangled
What is Ordinary Least Squares Regression (OLS)?
A method for fitting a line to data in simple linear regression
What does the p-value represent in the context of regression analysis?
The strength of evidence against the null hypothesis
What does regression analysis allow you to control for?
The potential influence of other variables
What is a typical question addressed by regression analysis regarding marketing?
How much additional sales income do I get for each additional $1000 spent on marketing?
What is the purpose of calculating standard error (SE) in regression?
To quantify the range of uncertainty and build confidence intervals
In multiple linear regression, how many predictors can be included?
Two or more
What is the significance of the regression equation?
It characterizes the relationship between two variables more holistically
True or False: Regression analysis can include more than one independent variable.
True
What does the p-value test in regression analysis?
The null hypothesis that the variable has no correlation with the dependent variable.
If the p-value is less than the significance level (alpha = 0.05), what can be concluded?
The sample data provide strong evidence to reject the null hypothesis for the entire population.