Smallholder

Question 1

Which country has been the pioneer for agri startups? % today?

Answer 1

Kenya (since 2010). Today, 23 % of all agri startups in Africa.

Question 2

How many farmers in India?

Answer 2

120 million

Question 3

% of farmers in India own a smartphone…

Answer 3

70 % (cotton) vs 40 % (rice)

Question 4

3 most important rice producing regions in India:

Answer 4

West Bengal, Uttar Pradesh, Punjab.

Question 5

Average income of rice farmers per year.

Answer 5

Very roughly: Just shy of 1000 USD.

Question 6

Biggest pain points for rice farmers in India (4):

Answer 6

Getting a loan (50 %)
Finding manpower (30 %)
Knowing how to react to epidemics and weather (30 %)
Distribution channels (20 %)

Question 7

Most important cotton regions in India:

Answer 7

Gujarat and Marahashtra (both south west India). In total over 50 % of production.

Question 8

Major pain points for cotton farmers (3):

Answer 8

Reliable manpower (30 %)
Reacth to weather and disease (30 %)
Finding best distribution channels (30 %)

Question 9

Is mobile money popular in India?

Answer 9

No. Cash is preferred.

Question 10

To whom do the farmers sell their cotton (India)?

Answer 10

9/10 sell to agents. High transportation costs so cannot sell directly to mills.

Question 11

Mobile shipment market share India. Feature phone vs smartphone. Share and trend.

Answer 11

Market share 2018: 50-50.
Y-o-Y growth. 17/18: 14 % feat. 15 % smart.
Feature phone will remain relevant.

Question 12

Most popular feature phone India.

Answer 12

Jio. 4/10 feature phones.

Question 13

What is KaiOS?

Answer 13

Pre-installed apps and app store (JioStore)

Question 14

How many languages are spoken in Kenya?

Answer 14

42. But, people speak 3 languages. Swahili is common.

Question 15

Average smallholder income Kenya.

Answer 15

Ca 500 USD. 50 % of Indian rice farmer.

Question 16

How many farmers in Kenya?

Answer 16

50 million. 10 times Norways population.

Question 17

How many % of Kenyan farmers own a smartphone?

Answer 17

1/3 (same as portion of farmer households that own a TV).

Question 18

How many Kenyan farmers use mobile money?

Answer 18

95 % (100 % own a phone). Basic, feature or smart.

Question 19

Main painpoints Kenyan farmers.

Answer 19

Getting a loan (60 %)
Reacting to weather and epidemics (40 %)
Best distribution channels (30 %)

Question 20

How many Kenyan farmers are part of cooperatives?

Answer 20

2 %

Question 21

How many Indian farmers are part of cooperatives?

Answer 21

Depends on region and crop. Up to 70 %.

Question 22

Is Maize a big export from Kenya?

Answer 22

No. It’s often sold directly to the consumers. Problem: Big fluctuations in price due to imports from fex Tanzania. Also sold to agents or directly to millers. I don’t understand why this is not seen as a bigger painpoint. Channels painpoint 30 %. Market price info: Not a question.

Question 23

How many farmers in Thailand?

Answer 23

ca 5.5 million. Same as Norway’s population.

Question 24

Portion of durian famers in Thailand.

Answer 24

ca 1/3

Question 25

When is durian harvested?

Answer 25

Typically May - July

Question 26

What are the only 2 painpoints for Thai durian farmers?

Answer 26

Manpower (ca 16-17 %) | Getting a loan (ca 16-17 %)

Question 27

What can be a consequence of too high levels of potassium (K / potash)?

Answer 27

Inadequate uptake of magnesium. Especially if the availability is low.

Question 28

What can be a consequence of too high levels of magnesium?

Answer 28

Inadequate uptake of potassium. Especially if the availability is low.

Question 29

Consequence of low potassium (K)?

Answer 29

Poorly developed roots.

Question 30

Hun opptrer på iøyefallende vis.

Answer 30

She's acting conspicuously.

Question 31

De glimrer med sitt fravær.

Answer 31

They are conspicuous by their absence.