Soc Psych Exam 1 Flashcards
(92 cards)
Social Psychology
A science that studies the influences of our own situations and how we view and affect one another.
The study of how people think about, influence and relate to others.
Social Psych vs. Sociology
Soc Psych: Focuses on how individuals view and affect one another. Uses more experimentation.
Sociology: The study of people in groups and societies.
Hindsight Bias
The “I-knew-it-all-along” phenomenon. The tendency to exaggerate our ability to have foreseen the outcome of an event, ONLY after the outcome is known.
Theory
An integrated set of principles that explain and predict observed events/ideas that summarize and explain facts.
A general, abstract statement about the social world. Very broad and general- too abstract to be tested.
Hypothesis
A testable statement that describes a relationship that may exist between two events.
More specific indication of a theory.
Variable
Any property of a phenomenon that can differ in quality or quantity.
Independent Variable
The experimental factor that a researcher manipulates.
Dependent Variable
The variable being measured, that may depend on manipulation of the independent variable.
Correlation
Indicates a relationship that is not necessarily due to cause and effect (does not imply causality). Allows us to predict if one variable will change another.
Experiment
Manipulating a factor to see its affect on another. Seeks clues to cause-effect relationships.
Experimental Control
Holding all variables constant except for the one being studied. (“Control” not equal to “control group”).
Scientific Method
A systematic series of steps used to produce a truth.
Steps of the Scientific Method
1) Hypothesis
2) Design Study
3) Observation
4) Data Analysis
5) Draw Conclusion
6) Communicate Results/Peer Review
Random Sample
Survey Procedure in which every person in the population has an equal chance of inclusion.
Helps generalize the population and infer cause & effect.
Deception
In research, any effect by which participants are misled or misinformed about the study methods or purposes used to achieve experimental realism (i.e. “‘someone’ is in the next room”).
Misinformation effect- incorporating inaccurate info one’s memory
Confound
Occurs when a third variable accidentally gets mixed up in the manipulation. Affects the variables being studied, so the results might not accurately represent their relationship.
Examples: time slots affect availability, windows in one study room and not the other.
Social Representation
A society’s widely held ideas and values that help us to make sense of the world.
Human Values
Personal Convictions about what is desirable and how people ought to behave.
Importance of Theory (Lewin)
Said people needed “theory”- a reason for their research. Helped develop laws of human behavior.
“Law applies to 70% of the people 70% of the time.”
Attitude Questionnaire
Used by Thurstone for research.
Sumner (1906)
“Folkways”- norms. No codes, unwritten.
Norms that survive are the best fit forms of behavior.
(i.e. Ethnocentrism- The belief that 1 cultures norms are superior to those of other cultures.–basis for prejudice– are actually just different “folkways)”.
Cooley (1916)
Looking Glass Self- we get our identities from others. (What they say to/ how they look at us.)
Others are a mirror for perceiving ourselves.
McDougall (1918)
- Creator of Social Psych (wrote first book). Used experimental psychology to study learning, motivation, basic psychological processes, etc.
- Said “all behavior is instinctual/universal.” (cc: Ekman study of universal emotion portrayal.)
- Said the primary emotion is pride (self esteem).
- Found most people have very high S.E.
- Social desirability
- Self inflation
Bogardus (1924)
Sociologist.
- Social Distance Scale (SDS)- first questionnaire to measure a social attitude (prejudice).
- Level of prejudice depends on group being studied.