soc100 Flashcards
(270 cards)
What are social research methods?
A wide range of techniques for and approaches to learning about the social world following a plan or research design
What are the 5 main goals of sociological research methods?
- Enumeration
- Prediction
- Explanation
- Debunking
- Social justice
What is enumeration used for?
data to lay out basic characteristics of our society (census)
Why is prediction so important in the research process
Lots of money and resources are put into which strategy will achieve your goal. You must be accurate about your predictions
Explanation in the research process serves what purpose?
Most published work that is aimed at finding out how much x affects y and the likely reasons for connections.
Why is debunking important in the research process?
It proves that popular belief or common sense is wrong about some things in society
What does Social Justice entail in the research process?
it allows understanding of the experiences of marginalized and oppressed social groups, with the goal of social change
What are the steps of the research process?
- Identify an area of study
- Formulating a research question and hypothesis
- Conducting literature review
- Developing a research design
- Collecting and analyzing data
- Write up and dissemination
- Critical reflection
What makes literature review important in the research process?
Literature review allows the researcher a good idea of what has been studied in the past, and if there are any research gaps that need to be filled. Literature review also allows further validity of your hypothesis or study.
What are the three guiding principles of a research question?
1.Clarity: Clear formation of the research question that is easy to understand.
2.Specificity: Specific formulation of the research question, avoiding vague language and terminology
3.Feasibility: Formulation of an answerable research question that can be tackled in a single project
What is the function of research design?
The blueprint of the study, which includes the study type, research question, hypothesis, variables, data collection, and statistical analysis plan.
Operationalization refers to:
The process of measuring and comparing an abstract theoretical concept.
What is mass media and what does it include?
A collection of media organizations that communicate information to the public. Print, cinema, photography, recordings, radio and television
What is meant by the “new media”
Media has expanded to many different platforms and decentralized from corporations to individuals
What is a podcast?
A digital audio file that is downloadable to a device for flexible listening.
Why are people 18-34 likely watching podcasts?
keep up to date on topics and learn something new
alternative to music
What is considered “fake news”?
Hoaxes or the deliberate use of misinformation in the traditional news or social media
Is misinformation intentional?
no
Is disinformation intentional?
yes
What is “political economy”?
The study of power relations at the intersection of media, economics, and politics.
What did Marx mean by “dominant ideology”
The ideas, values, and norms shared by the majority in a given society; often promotes the beliefs of the dominant class
How does dominant ideology affect media?
It is critical for maintaining the status quo and justifying capitalism. Responsible for keeping governments and other institutions in check.
Who controls the content of messages and mechanisms of diffusion in media?
The elites
Who are the “elites”
People in positions of power who control the means of production and dissemination of mass content.