social change

Question 1

social change

Answer 1

whole society’s adopt new attitudes and behaviour started by minorities

there are 4 steps

Question 2

drawing attention to the issue

Answer 2

risky action, media attention, creates conflict for majority, augmentation effect.
e.g suffragette jumping in front of a horse

Question 3

consistency

Answer 3

synchronic and diachronic
leads ppl to doubt their own views

Question 4

snowball effect

Answer 4

more and more people agree with minority, it reaches a tipping
and minority becomes the majority

Question 5

passing laws

Answer 5

this insures everyone obeys
NSI - people don’t want to be seen as devient
follow society norms

Question 6

evidence for- Moscovici slides

Answer 6

with consistency - 8.45%
inconsistent- 1.25%

Question 7

evidence for- Nolan et al (neighbour influence)

Answer 7

hung letters saying everyone has reduced their energy use
ppl used less energy when they thought everyone else was
supports the view that conformity can lead to social change through the use of NSI

Question 8

evidence for- benefits real-life

Answer 8

benefits the economy
the government set up “nudge unit”
they have used NSI messages to reduced drunk driving, pay tax’s, reduce junk food consumption
telling ppl what the social norm is

Question 9

evidence against- moscovici is low in ecological validity

Answer 9

research gathered from a lab
artificial setting, not representative of real life
IRL minority groups are fighting for more severe issues then colour judgment
findings can’t be generalised to real life